Sustainability Dimensions, Inclusive Marketing, and the Tetrad-Value Theory: The Generation Z Perceptions
Date
2025-11-01
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Cambridge Scholars Publishing
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English
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Abstract
The chapter examines Generation Z's perceptions of sustainability, inclusive marketing, and the tetrad-value theory.
Keywords
Sustainability, Inclusive Marketing, Generation Z, Consumer Behavior, Value Theory
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Book part
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Carvalho, J. M. S., & Nogueira, S. (2025). Sustainability Dimensions, Inclusive Marketing, and the Tetrad-Value Theory: The Generation Z Perceptions. In B. Masiello, F. Izzo, & E. Bonetti (Eds.), Inclusive Marketing and Social Sustainability: Strategies for creating value for organizations, conscious consumers, and society, (chapter 4, pp. 105-129). Cambridge Scholars Publishing. Repositório Institucional UPT. https://hdl.handle.net/11328/6800
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