Repositório Institucional
Repositório de Publicações Científicas
Preservar, Divulgar e Dar Acesso à Produção Intelectual
DA UNIVERSIDADE PORTUCALENSE
Entradas recentes
Saber mais para viver melhor: O papel da literacia no envelhecimento ativo [poster]
2026-04-20 - Monteiro, Francisca; Oliveira, Joana; Vicente, Beatriz; Carvalhais, Lénia; Albuquerque, Ana Sílvia
Poster apresentado na .ª Semana da Sustentabilidade, na Universidade Portucalense.
Designing immersive 360º visual experiences in iconic tourist sites: an entrepreneurial project
2025-04-09 - Zdorenko , Nataliia
Tourism, as one of the world’s most dynamic and rapidly evolving industries, has been
significantly influenced by technological advancements and digital innovation (Kyrpa,
2016). In recent years, immersive visual experiences have emerged as a key trend,
transforming how tourists capture, share, and relive their journeys. This Master’s Project
explores the entrepreneurial potential of integrating 360º visual technology into iconic
tourist destinations, offering a novel service that aligns with modern travellers’
expectations and market trends.
The primary objective of this work is to develop a comprehensive business plan for
Selfie 360, an entrepreneurial project focused on designing immersive 360º visual
experiences. Building on the increasing popularity of 360-degree photo and video
technology, the business aims to provide mobile 360-degree photo booths at iconic
locations in Porto, taking advantage of the city’s cultural and scenic appeal. The core
concept of the business revolves around strategically placing 360-degree photo
booths at popular attractions and landmarks to enable tourists to create high-quality,
dynamic, and shareable content. The service will offer tech-savvy travellers who value
innovative and unique ways to document their journeys an opportunity to personalise
their experiences and generate visually appealing content optimised for social media.
This project is also posited to also have broader implications for the tourism industry,
encompassing the creation of new business opportunities, offering tourists unique and
shareable experiences, fostering visitor engagement, and positively impacting the
image and popularity of destinations. By aligning with contemporary trends in
experiential (‘Instagrammable’) tourism and social media-driven storytelling, Selfie 360
addresses a gap in the experiential tourism market.
The theoretical foundation of this project is built upon studies in tourism experience,
visual media, and entrepreneurship in the digital era. Research on visual media and
tourism highlights the importance of photography and video content in shaping
travellers’ perceptions, influencing destination marketing, and enhancing the visitor
experience (Jimura & Lee, 2020). The growing influence of social media on travel
decisions underscores the relevance of shareable and engaging digital content in
contemporary tourism (Xiang & Gretzel, 2010). Additionally, immersive media and
tourism innovation studies indicate that interactive and technology-driven experiences
significantly impact visitor engagement and satisfaction (Neuhofer, Buhalis, & Ladkin,
2014). Moreover, this project is grounded in entrepreneurship literature, particularly
concerning start-up business models and strategic planning in the tourism sector.
Saber não tem idade, digital não tem barreiras [poster]
2026-04-20 - Cavadas, Isabel; Silva, Maria; Vilela, Vasco; Albuquerque, Ana Sílvia; Carvalhais, Lénia
Poster apresentado na 4.ª Semana da Sustentabilidade, na Universidade Portucalense.