Repositório Institucional
Repositório de Publicações Científicas
Preservar, Divulgar e Dar Acesso à Produção Intelectual
DA UNIVERSIDADE PORTUCALENSE
Entradas recentes
Social Media Marketing Management: The Importance of Planning and Adopting Good Practices for Brand Success: Small and Medium Companies Perspective in the Portuguese Market
2026-04-01 - Silva, Diogo; Faria, Sílvia; Nogueira, Sónia; Sousa , Bruno
During the last 10–15 years, we have assisted to a considerable growth in the use of social media platforms. Individuals started to use these platforms to get in touch with one another and, nowadays, they use them for personal entertainment, to get information on products, services and even to be up to date on tendencies, politics, sports, wars and other aspects of Humans life. Aware of this widespread use, brands also started to bet on being present on different platforms to market their products and services, as well as to interact with clients and keep their attention over time. Social networking sites are being used to send messages in real time, promote interaction and get information on clients’ habits and needs. Social networks are now considered by managers as very important and complementary tools to allow brands to follow trends and adapt offers to the consumers’ real needs. This use of social network, altogether with websites and traditional media is increasing and improving communication between consumers and brands. As a consequence, it also seems to be promoting brand awareness. The aim of this research is to explore how specialized social media marketing and communication agencies can contribute to help Small and Medium Enterprises (SME) face digitalization, increase their brand awareness and promote overall business success. Results showed that companies are now aware of the need to invest on digital, more specifically on social media, as a way to improve their awareness (brand identity) and their long-term success. They also revealed that SME tend to prefer outsourcing their digital marketing activities.
Coroa Norte Lisboa: Alguns indicadores [artigo de imprensa]
2025-09-01 - Florentino, Rui
Algumas das recentes políticas territoriais das áreas metropolitanas do país têm vindo a refletir sobre a possível descentralização do turismo em Lisboa e no Porto, visando melhor gerir a pressão urbanística nos diferentes bairros das cidades. [...]
Real-world injury patterns in Portuguese professional football: risk profiles and socioeconomic concerns
2026-05-07 - Gouveia, Miguel; Pinho, Micaela; Pires, Paulo Botelho
Football is a high-intensity sport involving frequent contact and high physical demands, making injuries common. In Portugal, where football plays a major economic role, especially through player transfers, injuries carry both sporting and financial consequences. This study examines injury incidence and severity among professional players in the First and Second Leagues across five seasons (2016/17–2020/21), considering intrinsic (age, nationality) and extrinsic factors (tactical position, match participation, league, and environment). Using real-world data and quantitative methods, including descriptive, inferential statistics, and cluster analysis, findings show that injury incidence is associated with league level and nationality, while severity is influenced by league level and match participation. Although more injuries occurred in the First League, they were more severe in the Second League. Cluster analysis confirmed these patterns, revealing higher incidence among non-European players and greater severity among those with low match participation competing in the Second League.