Sustainability Dimensions, Inclusive Marketing, and the Tetrad-Value Theory: The Generation Z Perceptions

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dc.contributor.authorCarvalho, João M. S.
dc.contributor.authorNogueira, Sónia
dc.date.accessioned2025-11-27T09:52:45Z
dc.date.available2025-11-27T09:52:45Z
dc.date.issued2025-11-01
dc.description.abstractThe chapter examines Generation Z's perceptions of sustainability, inclusive marketing, and the tetrad-value theory.
dc.identifier.citationCarvalho, J. M. S., & Nogueira, S. (2025). Sustainability Dimensions, Inclusive Marketing, and the Tetrad-Value Theory: The Generation Z Perceptions. In B. Masiello, F. Izzo, & E. Bonetti (Eds.), Inclusive Marketing and Social Sustainability: Strategies for creating value for organizations, conscious consumers, and society, (chapter 4, pp. 105-129). Cambridge Scholars Publishing. Repositório Institucional UPT. https://hdl.handle.net/11328/6800
dc.identifier.isbn978-1-0364-6093-8
dc.identifier.urihttps://hdl.handle.net/11328/6800
dc.language.isoeng
dc.publisherCambridge Scholars Publishing
dc.rightsrestricted access
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectSustainability
dc.subjectInclusive Marketing
dc.subjectGeneration Z
dc.subjectConsumer Behavior
dc.subjectValue Theory
dc.subject.fosCiências Sociais - Economia e Gestão
dc.subject.ods12 - responsible consumption and production
dc.titleSustainability Dimensions, Inclusive Marketing, and the Tetrad-Value Theory: The Generation Z Perceptions
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage129
oaire.citation.startPage105
oaire.citation.titleInclusive Marketing and Social Sustainability: Strategies for creating value for organizations, conscious consumers, and society
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameCarvalho
person.familyNameNogueira
person.givenNameJoão M. S.
person.givenNameSónia
person.identifier.ciencia-idF81A-B9D1-200D
person.identifier.ciencia-idF910-030F-3361
person.identifier.orcid0000-0003-0683-296X
person.identifier.orcid0000-0001-7959-3838
person.identifier.ridU-3457-2019
person.identifier.scopus-author-id57209932043
person.identifier.scopus-author-id56019348100
relation.isAuthorOfPublication43ffe406-9c1c-4694-8572-06d99791d3f6
relation.isAuthorOfPublicationc379a4a3-a42d-4782-be9b-0e4fa8933556
relation.isAuthorOfPublication.latestForDiscovery43ffe406-9c1c-4694-8572-06d99791d3f6

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