Digital Organizations: The Social Business Contribution

Abstract

Digitalization is changing business and organizations. In the organizational context, the potential that can be realized through digitalization is manifest, namely the expenditure reduction and higher innovative power. However, it is not enough to integrate digitalization; a change of culture and behavior is necessary. To this extent, social media relations have the potential to create communication capabilities that can be turned into useful resources, which in turn will result in more significant competitive advantage and performance. Taking advantage of social tools within social business contexts requires an exercise in how to demonstrate usefulness regarding the creation, access, and sharing of content securely. To this end, this chapter will provide a comprehensive view of a new context of labor (i.e., social business supported by mobile IST-m_CSDIT2) to improve the organizational well-being through the collective intelligence and agility dimensions.