Seruca, Isabel
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Seruca
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Isabel
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Isabel Seruca
Biografia
Isabel Seruca is an Associate Professor and a Researcher at the Science and Technology Department of Portucalense University, Porto, Portugal, where she teaches subjects in the area of Information Systems. She is currently the Coordinator of the Informatics Engineering and the Information Systems for Management study programmes and she is the Department Coordinator of the Erasmus+ Programme. She graduated in Applied Mathematics and Computation at Portucalense University and she has an MSc and a PhD degree both in Computation from the University of Manchester Institute of Science and Technology (UMIST). She is an integrated researcher of the Digital Transformation and Innovation in Organisations (DTIO) Group of REMIT (Research on Economics, Management and Information Technologies), Portucalense University and member of ISTTOS (Centro Algoritmi), a research unit in Information Systems and Technologies institutionally hosted by University of Minho. Her research interests are in the Information Systems area, namely in topics such as Business Intelligence, Data and Web Mining, Digital Transformation, Reuse and Patterns. She is currently a member of the research team of the Erasmus+ KA220 project on Data Science We Teach Data and she has participated in several Erasmus Intensive Programmes in the topics of Sustainable Digital Transformation (Erasmus BIP Circular Economy 2023; Erasmus BIP IoT 2022), Business Intelligence (Erasmus IP Miss LOGO 2008, 2009 and 2010), Web Mining (Erasmus IP WISDOM 2011, 2012 and 2013) and Data Science (Erasmus IP DasBuG 2014). She is a member of several program committees of international conferences, a co-editor of books and conference proceedings in Enterprise Information Systems and she has published several papers in refereed conferences and journals in the areas of Data Mining, Semantic Web, Digital Transformation and Patterns.
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191B-FFC7-0BF6
6508239883
P-1273-2014Projetos de investigação
Unidades organizacionais
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publicação Acesso Aberto Using business intelligence techniques to increase the safety of citizens: the Tilburg case.2009 - Pascoal, Sérgio; Barandela, Jorge; Martins, Filipe; Silva, Daniel; Santos, Miguel; Seruca, IsabelThe topic of applying Business Intelligence in a non-profit environment is quite unique and is still at an early stage. In this paper we report our experiences in applying Business Intelligence techniques to monitor safety indicators in the city of Tilburg, Netherlands. The work here reported was developed in the context of an Erasmus Intensive Programme (IP) project.Publicação Acesso Aberto Digital transformation in Erasmus Mobility Application Procedures: Transforming a paper-based workflow into an online system2019 - Tylšar, Oliver; Vavřinec, David; Neustupa, Zdeněk; Cardoso, Abílio; Seruca, IsabelIn the process of organising exchange mobility, students and higher education staff members must conclude trilateral Learning Agreements that are the basis for the recognition of academic qualifications obtained abroad. According to the PRIME survey, conducted by the Erasmus Student Network in 2010-11, while Learning Agreements (LA) documents may be considered essential to an adequate organisation of credit mobility, there are several issues that hamper their preparation. In fact, the interlocutors involved are often not clearly defined, the information needed to build the agreements is rarely available online and in up to 75% of the cases, students need to change their learning agreements after their arrival at the receiving Higher Education Institutions (HEI), usually due to changes in their study plans abroad. Furthermore, as the process is mainly paper-based, it is error prone and time consuming. This paper describes the project developed by the authors, including two Postgraduate Erasmus students, conducted in the context of Erasmus+ Student Mobility for Placements (SMP) at Portucalense University (UPT). The aim of the project is to develop a web-based software platform to automate the process of submitting applications for UPT students exchange and UPT academic and non-academic staff exchange (STA and STT) within the Erasmus+ programme. The application was termed “ErasmusOnlineLAapp” and addresses the dematerialization of the process of organising exchange mobility, transferring a paper-based workflow, which is reliant on timely postal deliveries for signature purposes, into an online system that will allow students to gain considerable time when preparing their studies abroad and induce a greater degree of flexibility and efficiency when needing to revise the Learning Agreement.Publicação Acesso Aberto Towards new experiences for international cooperation: A multidisciplinary ICT and business international project2019 - Suilen, K.; Wijgergangs, L.; Seruca, IsabelA new experience in International Cooperation was launched by Fontys Hogeschool ICT, Netherlands in the form of an Interdisciplinary ICT and Business International Project, involving Bachelor third-year students and teachers from several Higher Education Institutions (HEI) partners. The main project objectives are International cooperation and awareness, demonstrating entrepreneurship behavior and an interdisciplinary vision. This kind of International Cooperation overcomes the problems often found in other mobility actions’ applications under the Erasmus+ Programme framework, where high quality standards, rigid schemes of functioning and other selection criteria may hamper the possibilities for recognition and funding. This paper describes the development and implementation of an Interdisciplinary ICT and Business International project, supervised by the authors, aiming to develop innovative Business IT solutions under the central topic “Obesity & healthy lifestyle”. The project was developed both in loco and in a remote way, where the initial kick-off was made at Fontys ICT and the closure at the second HEI partner, Portucalense University and involved students from both HEIs with ICT and business backgrounds. The work of the four project student teams is described, the methodology and outcomes assessed and lessons learnt are highlighted. The results of the assessment, conducted to measure both learning outcomes and student satisfaction with and opinions of the project, are included along with a summary of the experience gained by students and teachers while taking part in the project. The paper aims to share implementation and assessment of such a project as an opportunity for HEI’s to acknowledge new ways of international cooperation, for entrepreneurship educators to learn from others' experiences, and to contribute to the entrepreneurship education literature.Publicação Acesso Aberto Detection of outliers for a pharmaceutical distribution company in Portugal | Deteção de outliers numa empresa de distribuição farmacêutica em Portugal2016 - Ribeiro, Augusto; Durão, Natércia; Seruca, IsabelFor pharmaceutical distribution companies it is essential to obtain good estimates of medicine needs, due to the short shelf life of many medicines and the need to control stock levels, so as to avoid excessive inventory costs while guaranteeing customer demand satisfaction, and thus decreasing the possibility of loss of customers due to stock outages. In this paper we explore the use of the time series data mining technique for the sales prediction of individual products of a pharmaceutical distribution company in Portugal. Through data mining techniques, the historical data of product sales are analyzed to detect patterns and make predictions based on the experience contained in the data. The results obtained with the technique as well as with the proposed method suggest that the performed modelling may be considered appropriate for the short term product sales prediction.Publicação Acesso Restrito A traditional organization towards a new dimension of labour: Social business2015 - Ferreira, Maria João; Seruca, Isabel; Moreira, FernandoOrganizations have suffered a large (r)evolution at the social, economic and technological levels. A change of paradigm in what comes to information systems and technologies (IST) used in day-to-day life of every citizen, by itself, does not sustain such a transformation; it is therefore necessary a change of culture and behavior. The use of IST in an appropriate and integrated way with the organization's processes will depend on an individual and collective effort. The younger generation, accustomed to sharing, often through mobile devices, personal information on Facebook, Twitter, among others, enters the job market looking for similar tools. These new "social tools" allow the production, sharing and management of information and knowledge within the organization between peers and other stakeholders, eliminating the barriers of communication and sharing. Taking advantage of these technologies for organizations within the context of Social Business, in particular nomadic workers, requires a comprehension exercise in how to demonstrate its usefulness with regard to the creation, access and sharing of contents in a safe way. To this end, this chapter will provide a comprehensive view of a new context of labor faced by traditional organizations i.e. social business supported by mobile IST – m_CSDT – in order to improve the well-being of these organizations through the collective intelligence and agility dimensions.Publicação Acesso Aberto Digital transformation a new challenge for higher education: A curriculum proposal2017 - Seruca, Isabel; Moreira, Fernando; Ferreira, Maria JoãoThe world in general and the organizations in particular are changing faster than ever. Mobility, cloud computing, big data, and social media, the pillars of Digital Transformation (DT) are driving organizations to the next level of digital customer engagement and IT-enabled business processes, products, and services. In almost all organizations, digital technologies are bringing about unprecedented transformation and changing the work and lives of the people in ways that have never anticipated. In this context, the teaching of Digital Transformation both at the higher level and training education must be urgently aligned with these transformations, so that present and future professionals of computation and business may learn to solve problems with greater agility. Such agility is also required to organizations. In this paper a curriculum of a Digital Transformation course at the High Education level is proposed in order to address the new challenges of Digital Transformation in organizations.Publicação Acesso Aberto Digital transformation towards a new context of labour: Enterprise 4.02019 - Seruca, Isabel; Ferreira, Maria João; Moreira, FernandoInformation Systems are the core of every business and cut across almost all aspects of organizational life. The adoption of technology enablers, by itself, does not guarantee such an organizational transformation. The new technology enablers allow the production, sharing and management of information and knowledge within the organization between peers and other stakeholders, and they also allow the improvement of organizational processes, requiring the updating of the supporting IS. Taking advantage of these technologies for organizations within the context of digital transformation requires a comprehension exercise in how to demonstrate their usefulness with regard to the creation, access and sharing of contents and IS improvements in a safe way. To this end, this chapter provides a comprehensive view of a new context of labour faced by the DT of organizations, which we term Enterprise 4.0 and which we propose to be implemented through the m_CSDIT framework, so as to improve the organizational well-being considering the collective intelligence and agility dimensions.Publicação Acesso Aberto Sales prediction for a pharmaceutical distribution company: a data mining based approach | Previsão de vendas numa empresa de distribuição farmacêutica: uma aproximação baseada em data mining2016 - Ribeiro, Augusto; Durão, Natércia; Seruca, IsabelFor pharmaceutical distribution companies it is essential to obtain good estimates of medicine needs, due to the short shelf life of many medicines and the need to control stock levels, so as to avoid excessive inventory costs while guaranteeing customer demand satisfaction, and thus decreasing the possibility of loss of customers due to stock outages. In this paper we explore the use of the time series data mining technique for the sales prediction of individual products of a pharmaceutical distribution company in Portugal. Through data mining techniques, the historical data of product sales are analyzed to detect patterns and make predictions based on the experience contained in the data. The results obtained with the technique as well as with the proposed method suggest that the performed modelling may be considered appropriate for the short term product sales prediction.Publicação Acesso Aberto Towards a framework for classification and adoption of social media monitoring tools2015-07-09 - Ferreira, Maria João; Seruca, Isabel; Moreira, FernandoThe huge popularity and evolution of the Web in the last decade, and the rapid advances in ICT allowed an exponential growth of the volume and diversity of data produced by social media. The widespread use of social media has encouraged citizens to give their opinions more freely and actively participate in several aspects of modern life. The data provided in this context can have a great impact on business, where often opinions of customers may contribute to the success of a product or service, or destroy the reputation of a brand or a company. The effective and full use of social media by organizations require that they are able to monitor and analyse the high volumes of heterogeneous data that are produced by these media, so as to obtain relevant information and valuable insights for decision making and for conducting their business. Due to the diversity of social media monitoring tools available and wide range of features offered, we propose a framework to classify and guide the process of adoption of such a tool (or set of tools) by an organization. While the design of the framework is still at an early stage, its foundations are presented in this paper.Publicação Acesso Aberto Social business: a new dimension for education and training in organizations: the EToW Model2014 - Moreira, Fernando; Ferreira, Maria João; Seruca, IsabelOrganizations have suffered a large (r)evolution at the social, economic and technological levels. A change of paradigm in what comes to information systems and technologies (IST) used in the day-to-day life of every citizen, by itself, does not sustain such a transformation; it is therefore necessary a change of culture and behaviour. The use of IST in an appropriate and integrated way with the organization's processes will depend on an individual and collective effort. The younger generation, familiarized to sharing, often through mobile devices, personal information on social networks, enters the job market looking for similar tools. These social tools allow the production, sharing and management of information and knowledge within the organization between peers and other stakeholders, eliminating the barriers of communication and sharing. Taking advantage of these technologies for the education and training of organization’ employees within the context of Social Business, in particular concerning nomadic workers, requires a comprehension exercise in how to demonstrate their usefulness with regard to the creation, access and sharing of contents in a safe way. To this end, this paper proposes a model for the 2nd layer – Education and Training of Organizational Workers – of the mobile Create, Share, Document and Training (m_CSDT) framework.