A traditional organization towards a new dimension of labour: social business.

Abstract

Organizations have suffered a large (r)evolution at the social, economic and technological levels. A change of paradigm in the information systems and technologies (IST) used in the day-to-day life of every citizen cannot sustain such a transformation by itself; a change of culture and behaviour is therefore necessary. The use of IST in an appropriate and integrated way with the organization's processes will depend on an individual and collective effort. The younger generation, accustomed to sharing personal information on Facebook, Twitter, and other platforms,often through mobile devices, enters the job market looking for similar tools. These new “social tools” allow the production, sharing and management of information and knowledge within the organization between peers and other stakeholders, eliminating the barriers of communication and sharing. Taking advantage of these technologies for organizations within the context of Social Business, in particular nomadic workers, requires a comprehension exercise in how to demonstrate its usefulness with regard to the creation, access and sharing of contents in a safe way. To this end, this chapter provides a comprehensive view of a new context of labour faced by traditional organizations (i.e. social business supported by mobile IST – m_CSDT) in order to improve the well-being of these organizations through the collective intelligence and agility dimensions.