Personal leadership and communication abilities: Impacts on organizational performance

Abstract

The aim of this study is to understand the importance of communication within the management of an organization as a way to promote creativity, innovation, employees’ engagement and competitive advantages. Leadership success seems to be related to the level and style of communication, the innovation strategy, the level of efficiency, the ability to plan and be proactive and, ultimately, the performance of the business itself. Thus, the authors propose to carry out an exploratory study with six active managers in the Portuguese market. The research aims to understand if it is important for managers to be perceived as a mediator. It is also our objective to know if the leader needs to be perceived as someone who is capable of inspiring, by betting on creativity, a proactive attitude and, above all, a collective vision of the organization itself, assertively communicated. Data indicate a consensual opinion on the part of the surveyed managers regarding the impact of leaders’ communication skills on the company’s performance. They all agree that the success of any organization is directly related to the ability of its managers to communicate and manage daily procedures.