Faria, Sílvia

Foto do perfil

Endereço de Email

Data de nascimento

Cargo

Último Nome

Faria

Primeiro Nome

Sílvia

Nome

Sílvia Faria

Biografia

Licenciada em Ciências Empresariais pelo ISCET, Mestre em Gestão de Empresas, Especialização em Marketing, pela Universidade do Minho, Doutora em Ciências Económicas pela Universidade Rey Juan Carlos, Madrid e Especialista em Marketing e Publicidade pelo ISCAP, ISCAC e IPAM. Gestora de Unidade de Negócio na empresa Segafredo Zanetti (Portugal), SA, de 1994 a 2009 - Departamento Divisão Casa (Vendas à Moderna Distribuição). Consultora não remunerada em Marketing e Estratégia (I-Wish (atualmente); Adpress (2014-2022); Qria/Quarteirão (2016-17). Professora no ensino superior desde 2003. Investigação desenvolvida em Marketing, Comp. Consumidor, Retalho, Estratégia, Recursos Humanos, AI e New Tecks. Coordenadora do Mestrado em Marketing e Negócios Digitais, Universidade Portucalense. Formadora em Marketing. Afiliação: REMIT – Research on Economics, Management and Information Technologies. DEG - Departamento de Economia e Gestão.

Identificadores

0000-0002-7672-3972
1D19-2036-56AF
57216458139
AEE-0340-2022

Projetos de investigação

Unidades organizacionais

Logótipo da unidade
Organização
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Filtros

2017 - 201912020 - 202640
Limpar filtros

Configurações

Resultados da pesquisa

A mostrar 1 - 10 de 41
  • PublicaçãoAcesso Restrito
    The brazilian tourist on international trips: A behavioral analysis
    2023-10-05 - Pereira, Manuel Sousa; Braga, Ana Carolina; Sousa, Bruno; Cairrão, Álvaro; Faria, Sílvia
    Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest dreams of Brazilians is to travel, but only about 1% of the inhabitants in the country usually travel internationally annually. Despite being a tiny amount of the population, it is more than 2 million people who travel and consume in the international tourism sector. This study proposes to analyze the behavior of Brazilian tourists on trips abroad, describing through a survey the choices of these travelers. From an interdisciplinary perspective, this manuscript presents inputs for marketing, (i.e., consumer behavior), for tourism (i.e., management of tourism services) and for management.
  • Miniatura
    PublicaçãoAcesso Restrito
    Shaping emerging marketing trends: The role of academia–business collaboration, marketing orientation and digital transformation adoption
    2026-02-04 - Viana, Carla; Faria, Sílvia; Nogueira, Sónia; Rua, Orlando Lima
    Purpose This study aims to analyse the role of academia-business collaboration and marketing orientation in digital transformation in the context of emerging trends in marketing. Design/methodology/approach The Delphi method was used, involving a panel of 45 experts in marketing, academia-business collaborations and digital transformation, consulted in successive rounds to achieve consensus on theoretical propositions derived from the literature. Findings The findings confirm the initial propositions and reveal a set of emerging marketing trends that are driven by the adoption of digital technologies. Areas such as artificial intelligence, personalisation, automation and digital ethics are among the trends identified by experts. It was found that the collaboration between academia and companies improves the marketing orientation in business organisations and can facilitate the adoption of digital transformation. However, this effect depends on organisational factors. Research limitations/implications Although based on a qualified and contextually relevant panel, the qualitative nature of the study can limit the generalisability of its findings. Future research should test these results through a quantitative study. Practical implications The results provide an orientation for companies to build partnerships with academia to stimulate innovation and strengthen market competitiveness. Originality/value The study fills a gap by providing empirical evidence on the relationship between academia-business collaboration, marketing orientation and digital transformation adoption.
  • PublicaçãoAcesso Restrito
    Organizational toughness in clothing industry during Covid-19 pandemic [abstract]
    2022-04 - Carvalho, João M. S.; Faria, Sílvia
    Today, the existence of natural (earthquakes, pandemics, etc.) and human (large strikes, revolutions, etc.) events that can lead to economic paralysis are more and more frequent. Thus, it is not surprising that researchers try to develop new concepts and theories to explain the phenomena' reality. It is the case of a new conceptual approach – organisational toughness – that can give us insights into an organisation's capacity to survive in turbulent environmental contexts, like this of the Covid-19 pandemic. This study aimed at analysing the survival capability of the Portuguese clothing sector, in the context of the Covid-19 pandemic, through a new tool to measure organisational toughness. A sample of 106 organisations was studied using a questionnaire, leading to the conclusion that the measurement tool is effective, reliable and valid for that purpose, contributing to helping entrepreneurs to be able to assess crucial management variables to face this type of crisis. Theoretical and practical implications were taken, highlighting the importance of other concepts like organisational plasticity and organisational strength as the main factors to face new market threats and opportunities, impacting companies' economic and social sustainability.
  • Miniatura
    PublicaçãoAcesso Restrito
    Digital communication strategies for sustainable textile brands: A case study
    2025-02-01 - Faria, Sílvia; Sousa , Bruno Barbosa; Pinto, César; Nogueira, Sónia
    Digital marketing is fundamental for boosting sales and enhancing companies' visibility in the current business land. This scenario holds particular relevance when many brands embrace sustainability as a cornerstone of their operations. The objective of this chapter will be to analyze the branding and communication digital strategies adopted by textile companies.Digital platforms allow brands to share their initiatives and progress transparently and engagingly. Online marketing strategies, such as educational content about sustainability, can help raise consumer awareness and create a strong connection between the brand and its audience. Consequently, integrating sustainability into digital marketing strategies adds value to the brand and strengthens the relationship with consumers increasingly committed to a conscious and environmentally responsible lifestyle. This chapter presents insights for marketing and communication in fashion management contexts. At the end, the limitations of the study and lines of future research will be presented.
  • Miniatura
    PublicaçãoAcesso Aberto
    Leadership: Impact on the satisfaction of public administration workers in Portugal
    2023-11-13 - Bessa, Carlos Pinto; Pereira, Manuel Sousa; Faria, Sílvia
    The purpose of this work is to evaluate the role of leadership in the local public administration workers' satisfaction level. This is a study case carried out with workers from the Municipality of Penafiel. A questionnaire was made, based on the European framework model of self-assessment CAF (Common Assessment Framework). With a total of 72 questions, supported by a Likert scale, we were able to get a final sample of 407 valid answers, out of 665 employees. Data indicates the existence of a positive and statistically significant correlation between leadership and motivation, involvement, and workers' participation. It was also possible to see the impact of leadership on the workers' perception of justice, equal opportunities, rewards and career development.
  • PublicaçãoAcesso Restrito
    Digital transformation in organizations and its impact on knowledge management: A quantitative study
    2022-06 - Pereira, Manuel Sousa; Sá, José Carlos; Cardoso, António; Magalhães, Miguel; Faria, Sílvia
    This study aims to understand the relevance of digital transformation and its impact on organizations in Portugal. In this way, it is intended to evaluate the application of technologies, knowledge management, and incremental innovation in an organizational context. As a methodology, the authors intend to prepare a questionnaire in Google Docs, mainly using the Likert scale, which will be shared through LinkedIn. Having obtained 291 responses that will be analyzed in order to confirm or not the variables under analysis, this academic research intends to understand the explanatory factors of the impact of digital transformation and the contributions to the identification, contextualization, and importance for better knowledge management. The results proved to be relevant for the effective understanding of digital transformation in organizations in Portugal.
  • Miniatura
    PublicaçãoAcesso Aberto
    Feeling Economy, Artificial Intelligence, and future jobs: A systematic literature review
    2024-12-01 - Oliveira, Pedro M. A.; Carvalho, João M. S.; Faria, Sílvia
    The Feeling Economy, related to tasks that involve emotions or feelings, studies the impact not only on the economy but also on society, influencing areas such as employment, marketing, education, politics, governance, and ethics. This study is the first systematic and bibliometric literature review to investigate the current state of knowledge on this topic, considering the emergence of artificial intelligence (AI). This review followed the PRISMA method using the VosViewer computer program. The thematic analysis of the 21 chosen studies resulted in the extraction of three key research themes: (1) characterization of multiple AI; (2) response of employees and clients/consumers to multiple intelligences; and (3) effects of AI on job skills and tasks. The results of this study allow for a greater and more detailed understanding of how the Feeling Economy has developed and been studied. The possibility of significant change, like jobs, stands out, with increasing emphasis on skills related to feeling, empathy, and emotional intelligence. There will also be practical implications for political and business decision makers for understanding the changes necessary to thrive in the Feeling Economy, considering the replacement of human tasks by AI and exploring human/AI complementarity and integration. One proposes a future research agenda.
  • PublicaçãoAcesso Restrito
    The influence of Instagram on consumer behavior and purchase of home decor Items in Brazil
    2023-05-12 - Pereira, Manuel Sousa; Cardoso, António; Sabino, Eulália; Fonseca, Jéssica; Soler, Renan; Faria, Sílvia
    Internet has changed the way people and brands communicate, produce, share content on social media and buy products or services. Several interaction platforms emerged, making it easy for individuals to exchange information. Facebook and Instagram are the most used networks all over the world; Instagram, in particular, has become one of the social networks with the higher number of followers/users, across different ages. The Internet has promoted changes not only in terms of communication, but also in terms of consumer buying behavior. Individuals started buying more online, so it is now essential to clearly understand the consumers’ behavior and perceptions. To buy, they no longer use just websites or marketplaces; social networks that have been updated and allow them to complete a purchase are being widely used. Instagram, due to the exponential growth in the number of followers, is now used as a source of inspiration for the purchase of various items, highlighting decorative items, the subject of this study. We aim to understand the importance of social networks on purchasing decisions, focusing on Instagram commerce, more specifically on buying intention on decoration products in Brazil. The study uses quantitative and descriptive methods. Data collection was carried out through a questionnaire, built on the basis of the literature review carried out. According to the data obtained, it was observed that most women, aged between 25 and 34 who shop online, do access Instagram several times a day, being influenced by the content that is shared on this social network. The study proves the growing importance of Instagram for brands, specifically those that offer articles and services in the area of home decoration.
  • Miniatura
    PublicaçãoAcesso Restrito
    Avatars in artificial intelligence marketing: A systematic literature review on sentiment and emotion analysis
    2025-01-08 - Santos, Victor; Faria, Sílvia; Carvalho, João M. S.
    Sem resumo disponível.
  • Miniatura
    PublicaçãoAcesso Aberto
    Slow fashion consumer behavior: A literature review
    2022-03-01 - Domingos, Mariana; Vale, Vera Teixeira; Faria, Sílvia
    This study aims to understand the dimensions associated with the behavior of the Slow Fashion consumer, their values, attitudes, and motivations, as well as to know in depth the literature related to Slow Fashion. The present article is a literature review related to the concept of “Slow Fashion”, and follows a qualitative methodology based on an in-depth literature review of 25 papers from the Scopus and Web of Science research databases. For this literature review, a content analysis was initially performed through a bibliometric analysis. Then, a mind map was developed where the five major dimensions related to Slow Fashion consumer behavior were identified: “ethical values”, “sustainable consumption”, “consumer motivations”, “consumer attitudes”, and “sustainability awareness”. We than related the mind map with the main conclusions of the literature review. The main limitation of this research results from the low number of published papers approaching the research concept. We were, however, able to identify the main concepts associated with the movement of Slow Fashion, thereby contributing to the available information on the variables that impact consumers’ purchasing decisions.