Faria, Sílvia

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Faria

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Sílvia

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Sílvia Faria

Biografia

Licenciada em Ciências Empresariais pelo ISCET, Mestre em Gestão de Empresas, Especialização em Marketing, pela Universidade do Minho, Doutora em Ciências Económicas pela Universidade Rey Juan Carlos, Madrid e Especialista em Marketing e Publicidade pelo ISCAP, ISCAC e IPAM. Gestora de Unidade de Negócio na empresa Segafredo Zanetti (Portugal), SA, de 1994 a 2009 - Departamento Divisão Casa (Vendas à Moderna Distribuição). Consultora não remunerada em Marketing e Estratégia (I-Wish (atualmente); Adpress (2014-2022); Qria/Quarteirão (2016-17). Professora no ensino superior desde 2003. Investigação desenvolvida em Marketing, Comp. Consumidor, Retalho, Estratégia, Recursos Humanos, AI e New Tecks. Coordenadora do Mestrado em Marketing e Negócios Digitais, Universidade Portucalense. Formadora em Marketing. Afiliação: REMIT – Research on Economics, Management and Information Technologies. DEG - Departamento de Economia e Gestão.

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Resultados da pesquisa

A mostrar 1 - 10 de 31
  • PublicaçãoAcesso Aberto
    Slow fashion consumer behavior: A literature review
    2022-03-01 - Domingos, Mariana; Vale, Vera Teixeira; Faria, Sílvia
    This study aims to understand the dimensions associated with the behavior of the Slow Fashion consumer, their values, attitudes, and motivations, as well as to know in depth the literature related to Slow Fashion. The present article is a literature review related to the concept of “Slow Fashion”, and follows a qualitative methodology based on an in-depth literature review of 25 papers from the Scopus and Web of Science research databases. For this literature review, a content analysis was initially performed through a bibliometric analysis. Then, a mind map was developed where the five major dimensions related to Slow Fashion consumer behavior were identified: “ethical values”, “sustainable consumption”, “consumer motivations”, “consumer attitudes”, and “sustainability awareness”. We than related the mind map with the main conclusions of the literature review. The main limitation of this research results from the low number of published papers approaching the research concept. We were, however, able to identify the main concepts associated with the movement of Slow Fashion, thereby contributing to the available information on the variables that impact consumers’ purchasing decisions.
  • PublicaçãoAcesso Aberto
    Factors that affect the perception of the tourist destination of Braga
    2022-05 - Pereira, Manuel Sousa; Gomes, Sofia; Ferreira, Pedro; Faria, Sílvia
    This study aims to understand the tourists' perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination - Destination's Loyalty; Destination's Identity; Destination's Competitiveness and Destinations' Image. This approach introduces a multidimensional concept of a tourist destination as a relationship between tourists and the places they visit. [...]
  • PublicaçãoAcesso Aberto
    What if employees brought their life to work? The relation of life satisfaction and work engagement
    2020-03 - Gabriel, Carla; Rodrigues, Pedro; Pereira, Manuel; Faria, Sílvia; Ferreira, Pedro
    Previous research on work engagement has sought to understand the drivers, as well as the consequences, of engaging people at work. The drivers of engagement have been found mainly within the work domain. However, working life is not detached from personal life, which has been demonstrated by research on work-life balance. The goal of this research is to understand the relation between life satisfaction and work engagement. Data were collected from a sample of 571 employees from major Portuguese companies using a questionnaire. The results confirmed the constructs used, and the regression model showed that life satisfaction is related to work engagement. The main conclusion was that work engagement can be explained by factors external to the organization, which are an integral part of employees’ lives. Being a psychological and emotional state, work engagement can be related to other aspects of employees’ lives besides their organizational and job roles.
  • PublicaçãoAcesso Aberto
    A study on the tourist experiences in the Peneda-Gerês National Park: Impact on satisfaction, loyalty and recommendations
    2023-01-26 - Pereira, Manuel Sousa; Cardoso, António; Magalhães, Miguel; Cairrão, Álvaro; Faria, Sílvia
    This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination image; iv. equity and v. loyalty to destination. For this purpose, an online survey was carried out with a sample population of 265 non-residents in the Peneda-Gerês National Park territory. A multivariate analysis was performed to the collected data; it made it possible to validate the experience lived in the Peneda-Gerês National Park through the 5 sensory factors considered in the research. Results prove that some demographic variables have an important impact on the toruists’ experience and, consequently, in the image of the Peneda-Gerês National Park., This work allowed validating the importance of the five sensory factors in terms of building the image of a tourist destination, as well as identifying, through the tourist's experience, which are the most relevant aspects that allow systematizing a set of endogenous factors associated with an interesting tourist destination for future visits and/or suggestions for other visitors.
  • PublicaçãoAcesso Aberto
    Attachment theory and sense of place for visitors to Kazbegi National Park [comunicação oral]
    2023-11 - Cardoso, António; Pereira, Manuel Sousa; Sousa, Bruno Barbosa; Poladashvili, Tamari; Faria, Sílvia
    This study seeks to empirically contribute to the analysis and interpretation of issues related to “sense of place” in terms of environment and tourism, particularly in national parks. In this sense, a conceptual model was developed that identifies the explanatory factors of the “sense of place”, such as: “place identity”, “place dependence”. The empirical work resorted to the quantitative method to obtain the data that portray the Kazbegi National Park case study. The questionnaire was carried out with the aim of relating the experience of tourists with the place, the feeling of place, their activities, their attitudes towards the development of current conditions of tourism and future improvements. The results show that tourists who visit Kazbegi National Park have significant levels of “place attachment”, “place identity”, “place dependence” and satisfaction with the place.
  • PublicaçãoAcesso Restrito
    Organizational toughness in clothing industry during Covid-19 pandemic [abstract]
    2022-04 - Carvalho, João M. S.; Faria, Sílvia
    Today, the existence of natural (earthquakes, pandemics, etc.) and human (large strikes, revolutions, etc.) events that can lead to economic paralysis are more and more frequent. Thus, it is not surprising that researchers try to develop new concepts and theories to explain the phenomena' reality. It is the case of a new conceptual approach – organisational toughness – that can give us insights into an organisation's capacity to survive in turbulent environmental contexts, like this of the Covid-19 pandemic. This study aimed at analysing the survival capability of the Portuguese clothing sector, in the context of the Covid-19 pandemic, through a new tool to measure organisational toughness. A sample of 106 organisations was studied using a questionnaire, leading to the conclusion that the measurement tool is effective, reliable and valid for that purpose, contributing to helping entrepreneurs to be able to assess crucial management variables to face this type of crisis. Theoretical and practical implications were taken, highlighting the importance of other concepts like organisational plasticity and organisational strength as the main factors to face new market threats and opportunities, impacting companies' economic and social sustainability.
  • PublicaçãoAcesso Aberto
    Leadership: Impact on the satisfaction of public administration workers in Portugal
    2023-11-13 - Bessa, Carlos Pinto; Pereira, Manuel Sousa; Faria, Sílvia
    The purpose of this work is to evaluate the role of leadership in the local public administration workers' satisfaction level. This is a study case carried out with workers from the Municipality of Penafiel. A questionnaire was made, based on the European framework model of self-assessment CAF (Common Assessment Framework). With a total of 72 questions, supported by a Likert scale, we were able to get a final sample of 407 valid answers, out of 665 employees. Data indicates the existence of a positive and statistically significant correlation between leadership and motivation, involvement, and workers' participation. It was also possible to see the impact of leadership on the workers' perception of justice, equal opportunities, rewards and career development.
  • PublicaçãoAcesso Restrito
    The brazilian tourist on international trips: A behavioral analysis
    2023-10-05 - Pereira, Manuel Sousa; Braga, Ana Carolina; Sousa, Bruno; Cairrão, Álvaro; Faria, Sílvia
    Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest dreams of Brazilians is to travel, but only about 1% of the inhabitants in the country usually travel internationally annually. Despite being a tiny amount of the population, it is more than 2 million people who travel and consume in the international tourism sector. This study proposes to analyze the behavior of Brazilian tourists on trips abroad, describing through a survey the choices of these travelers. From an interdisciplinary perspective, this manuscript presents inputs for marketing, (i.e., consumer behavior), for tourism (i.e., management of tourism services) and for management.
  • PublicaçãoAcesso Aberto
    Feeling Economy, Artificial Intelligence, and future jobs: A systematic literature review
    2024-12-01 - Oliveira, Pedro M. A.; Carvalho, João M. S.; Faria, Sílvia
    The Feeling Economy, related to tasks that involve emotions or feelings, studies the impact not only on the economy but also on society, influencing areas such as employment, marketing, education, politics, governance, and ethics. This study is the first systematic and bibliometric literature review to investigate the current state of knowledge on this topic, considering the emergence of artificial intelligence (AI). This review followed the PRISMA method using the VosViewer computer program. The thematic analysis of the 21 chosen studies resulted in the extraction of three key research themes: (1) characterization of multiple AI; (2) response of employees and clients/consumers to multiple intelligences; and (3) effects of AI on job skills and tasks. The results of this study allow for a greater and more detailed understanding of how the Feeling Economy has developed and been studied. The possibility of significant change, like jobs, stands out, with increasing emphasis on skills related to feeling, empathy, and emotional intelligence. There will also be practical implications for political and business decision makers for understanding the changes necessary to thrive in the Feeling Economy, considering the replacement of human tasks by AI and exploring human/AI complementarity and integration. One proposes a future research agenda.
  • PublicaçãoAcesso Restrito
    The influence of Instagram on consumer behavior and purchase of home decor Items in Brazil
    2023-05-12 - Pereira, Manuel Sousa; Cardoso, António; Sabino, Eulália; Fonseca, Jéssica; Soler, Renan; Faria, Sílvia
    Internet has changed the way people and brands communicate, produce, share content on social media and buy products or services. Several interaction platforms emerged, making it easy for individuals to exchange information. Facebook and Instagram are the most used networks all over the world; Instagram, in particular, has become one of the social networks with the higher number of followers/users, across different ages. The Internet has promoted changes not only in terms of communication, but also in terms of consumer buying behavior. Individuals started buying more online, so it is now essential to clearly understand the consumers’ behavior and perceptions. To buy, they no longer use just websites or marketplaces; social networks that have been updated and allow them to complete a purchase are being widely used. Instagram, due to the exponential growth in the number of followers, is now used as a source of inspiration for the purchase of various items, highlighting decorative items, the subject of this study. We aim to understand the importance of social networks on purchasing decisions, focusing on Instagram commerce, more specifically on buying intention on decoration products in Brazil. The study uses quantitative and descriptive methods. Data collection was carried out through a questionnaire, built on the basis of the literature review carried out. According to the data obtained, it was observed that most women, aged between 25 and 34 who shop online, do access Instagram several times a day, being influenced by the content that is shared on this social network. The study proves the growing importance of Instagram for brands, specifically those that offer articles and services in the area of home decoration.