The impact of creativity as a foremost attraction for a business through social media: The power of Instagram
Date
2022-07
Embargo
Advisor
Coadvisor
Journal Title
Journal ISSN
Volume Title
Publisher
ISAG - European Business School
Language
English
Alternative Title
Abstract
Investing in creativity and innovation in companies, developing differentiated products and services, suggesting more creative uses for existing products or even discovering new ways of positioning themselves in the market are increasingly encouraged in the corporate and business sphere [...]
Keywords
Creativity, Social media, Instagram, Influencers, Museums
Document Type
conferenceObject
Publisher Version
Dataset
Citation
Rodrigues, J., Faria, S., & Rua, O. L. (2022). The impact of creativity as a foremost attraction for a business through social media: The power of Instagram. In A. P. Borges, & E. Vieira (Eds.), Proceedings of the International Conference of Applied Business and Management (ICABM2022), Porto, Portugal, 14-15 july 2022 (pp. 221-224). ISAG - European Business School. Repositório Institucional UPT. http://hdl.handle.net/11328/4659
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TID
Designation
Access Type
Open Access