The impact of creativity as a foremost attraction for a business through social media: The power of Instagram
Data
2022-07
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ISAG - European Business School
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Inglês
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Resumo
Investing in creativity and innovation in companies, developing differentiated products and services, suggesting more creative uses for existing products or even discovering new ways of positioning themselves in the market are increasingly encouraged in the corporate and business sphere [...]
Palavras-chave
Creativity, Social media, Instagram, Influencers, Museums
Tipo de Documento
conferenceObject
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Citação
Rodrigues, J., Faria, S., & Rua, O. L. (2022). The impact of creativity as a foremost attraction for a business through social media: The power of Instagram. In A. P. Borges, & E. Vieira (Eds.), Proceedings of the International Conference of Applied Business and Management (ICABM2022), Porto, Portugal, 14-15 july 2022 (pp. 221-224). ISAG - European Business School. Repositório Institucional UPT. http://hdl.handle.net/11328/4659
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