The impact of creativity as a foremost attraction for a business through social media: The power of Instagram

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dc.contributor.authorRodrigues, João
dc.contributor.authorRua, Orlando Lima
dc.contributor.authorFaria, Sílvia
dc.date.accessioned2023-01-24T15:18:40Z
dc.date.available2023-01-24T15:18:40Z
dc.date.issued2022-07
dc.description.abstractInvesting in creativity and innovation in companies, developing differentiated products and services, suggesting more creative uses for existing products or even discovering new ways of positioning themselves in the market are increasingly encouraged in the corporate and business sphere [...]pt_PT
dc.identifier.citationRodrigues, J., Faria, S., & Rua, O. L. (2022). The impact of creativity as a foremost attraction for a business through social media: The power of Instagram. In A. P. Borges, & E. Vieira (Eds.), Proceedings of the International Conference of Applied Business and Management (ICABM2022), Porto, Portugal, 14-15 july 2022 (pp. 221-224). ISAG - European Business School. Repositório Institucional UPT. http://hdl.handle.net/11328/4659pt_PT
dc.identifier.isbn978-989-54164-5-5
dc.identifier.urihttp://hdl.handle.net/11328/4659
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherISAG - European Business Schoolpt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCreativitypt_PT
dc.subjectSocial mediapt_PT
dc.subjectInstagrampt_PT
dc.subjectInfluencerspt_PT
dc.subjectMuseumspt_PT
dc.titleThe impact of creativity as a foremost attraction for a business through social media: The power of Instagrampt_PT
dc.typeconferenceObjectpt_PT
degois.publication.firstPage221pt_PT
degois.publication.lastPage224pt_PT
degois.publication.titleProceedings of the International Conference of Applied Business and Management (ICABM2022)pt_PT
dspace.entity.typePublicationen
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameFaria
person.givenNameSílvia
person.identifier.ciencia-id1D19-2036-56AF
person.identifier.orcid0000-0002-7672-3972
person.identifier.ridAEE-0340-2022
person.identifier.scopus-author-id57216458139
relation.isAuthorOfPublication8386d958-d5bd-4108-a2a5-dfb226529fdf
relation.isAuthorOfPublication.latestForDiscovery8386d958-d5bd-4108-a2a5-dfb226529fdf

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