Quintela, Joana
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Quintela
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Joana
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Joana Quintela
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Joana A. Quintela is an Assistant Professor at the Department of Tourism, Heritage and Culture of Portucalense University and Coordinator of the Short Master - Wine Sommelier and Global Wine Market. She holds a PhD in Tourism (European Doctorate) and a Specialization Course in Hotel Management. She is a REMIT - Research in Economics, Management, and Information Technologies member. Her research interests in tourism and hospitality, focused mainly on service quality and health and wellness, with an emphasis on marketing, sustainability, happiness, and quality of life. She also participates as a coordinator and researcher in several ERASMUS + projects.
Joana A. Quintela é doutorada em Turismo (Doutoramento Europeu) pela Universidade de Aveiro e tem um Curso de Especialização em Direção Hoteleira pela ADHP. é Professora Auxiliar do Departamento de Turismo, Património e Cultura da Universidade Portucalense e Coordenadora do Short Master - Wine Sommelier e Mercado Global de Vinhos. É membro do REMIT - Research in Economics, Management, and Information Technologies. Os seus interesses de investigação focam-se no turismo e hospitalidade, com ênfase na saúde e no bem-estar, com ênfase no marketing, sustentabilidade, felicidade e qualidade de vida. Participa também como coordenadora e investigadora em vários projetos ERASMUS +.
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REMIT - Research on Economics, Management and Information Technologies
DTPC - Departamento de Turismo, Património e Cultura.
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publicação Acesso Aberto Health and Wellness Tourism as Source of Happiness and Quality of Life2020 - Costa, Carlos; Correia, Anabela; Quintela, JoanaHealth and wellness tourism as always been in the tourism history of Portugal and Hungary. Nowadays, it still figures as one of the strategic products for development of tourism in both countries. The constant and solid growth of this type of tourism is due to the large range of modern life circumstances and constraints. The stress levels and the working hours and the improvement of the life hope, are factors that converge and obey to a bigger concern with the quality of life levels and also the sense of happiness. Consequently, Health and Wellness activities, specifically the ones that are rewarded with the therapeutic qualities and characteristics of thermal waters, are particularly valorised by different segments of demand. The literature review allowed the comprehension of the concepts of quality of life and happiness in the tourism context and reflected the reality and the potential nature of health and wellness tourism as a global touristic product for the contemporary world, mainly in the developed societies. The purpose of the present paper is to analyse the relation of health and wellness tourism and the improvement of quality of life and the levels of happiness, in a comparative study between Portuguese and Hungarian realities. The analysis was made by the supply side. The empirical study was developed in a four months period and the empirical data were collected through the administration of a questionnaire as a data collection tool in some of the most important Thermal Baths, Hot Springs and SPAs of those countries. The study sample is made up of 753 Portuguese and Hungary users of those SPAs and thermal baths. The results of the empirical research are analysed and both cases are compared. The obtained conclusions are presented and the implications to the development of health and wellness tourism are demonstrated in a marketing and consumer behaviour perspective.Publicação Acesso Restrito A roadmap to interdisciplinary project-based learning: Designing innovative experiences for tourism destinations2024-04-15 - Quintela, Joana; Durão, Marília; Veríssimo, MedéiaThis international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.Publicação Acesso Aberto International case studies in tourism marketing [Book Review]2023-08-28 - Quintela, JoanaIn International Case Studies in Tourism Marketing, the authors take a diversified approach based on various tourism topics widely found in the curricula of higher education programs. This publication, part of the Routledge International Case Studies in Tourism series, is a handbook that provides great detail on the implementation of a total of 27 cases. In each case, a descriptive report of their implementation, the methods applied and the expected results are presented. The descriptive account of the implementation of the cases allows lecturers in the field to reproduce these pedagogical experiences, adapting them to their specific contexts. The international character of the book is equally enriching in this sense, allowing the sharing of experiences and knowledge applied on a global scale, including examples from countries on five continents, with a greater representation of European cases [...]Publicação Acesso Aberto "If you don’t know me by now": The importance of sustainability initiative awareness for stakeholders of professional sports organizations2022-04-19 - Santos, Teresa; Cayolla, Ricardo; Quintela, JoanaThis study explores the importance of sustainable initiatives (SI) in sport for the stakeholders of a professional sports organization (PSO) after three months of absence of the public at the stadiums due to the pandemic situation. Two topics—diversity and inclusion (DIVIN) and the attraction and retention of human capital (ARHC)—were considered and analyzed. A third factor—the distance of residence of the members and the PSO—was considered as an element of the possible relationship between the awareness of the SI and the assessment of the topics in question. A total of 5694 PSO members took an online survey. Through the description of the data, the results show that being aware of the SI performed is a crucial factor for the success of the SI. Distance positively influences SI awareness. The topics considered are rated most positively by members with awareness of the SI, with a higher rating for the topic with the highest external visibility.Publicação Acesso Aberto Product innovation and customer experience: Catalysts for enhancing satisfaction in quick service restaurants2024-06-30 - Manhas, Parikshat Singh; Sharma, Priyanka; Quintela, JoanaThis study investigates the multifaceted relationships between product innovation, customer satisfaction, and experience within the quick service restaurants (QSR) sector. Moreover, it explores the reciprocal dynamics, scrutinizing the impact of customer experience on shaping customer satisfaction. Furthermore, the research delves into the mediating function of customer experience in establishing the connection between product innovation and customer satisfaction. The participant pool encompassed 221 respondents, patrons of well-established QSRs, such as McDonald’s, Domino’s Pizza, Pizza Hut, and KFC, strategically situated in three prominent north Indian cities—Jammu, Chandigarh, and Delhi. Employing a structural equation modelling technique, the study meticulously examines the relationships between these crucial elements (product innovation, customer experience and customer satisfaction). This research contributes to existing knowledge by offering a detailed study of the dynamics governing product innovation, customer satisfaction, and experience in the QSR sector. The findings bear practical implications for QSR operators, providing valuable insights into strategies for enhancing customer satisfaction through effective product innovation and an elevated dining experience.Publicação Acesso Aberto The potential of wine tourism in the innovation processes of tourism experiences in the Canary Islands: An approach to the case of the Canary Brand2024-07-24 - Dorta Rodriguez, Agustín; Quintela, JoanaThe braided cord vineyard management system of the La Orotava Valley (Canary Islands, Spain) is a unique technique in the world that has been developed in the northern area of the island of Tenerife since the introduction of the first strains from Europe after the conquest of the Canary Islands and that synthesizes the unique wine cultural landscape of the territory. The future sustainability of this landscape seems to be inescapably linked to policies in favour of environmental, social and economic development, primarily through wine tourism. To do this, the methodology addresses the opinions of 16 in-depth interviews of key informants from the sector to understand this cultural landscape’s degree of use and enhancement. The results indicate significant progress in the revaluation and sustainability of the braided cord system (BCS) as part of the public–private strategy in search of its recognition as a BIC. Likewise, the winery sector recognizes the need to move towards a management model for the wine sector of the La Orotava Valley, where wine tourism has a more significant role, that seems to be closed based on the projects and initiatives under development.Publicação Acesso Aberto Qualidade de Serviço no Turismo de Saúde e Bem-estar: Um estudo exploratório2010 - Correia, Anabela G.; Antunes, Joaquim G.; Quintela, JoanaEste estudo pretende analisar o impacto da qualidade de serviço nos níveis de satisfação dos utilizadores de unidades de Turismo de Saúde e bem-estar, considerado pelo P.E.N.T. (2006-2015) como um dos mercados mais importantes para o futuro do turismo em Portugal. Através deste estudo exploratório pretende-se contribuir para o desenvolvimento das organizações de Turismo de Saúde e Bem-estar, incentivando a aposta na qualidade de serviço, proporcionando às empresas hoteleiras e termais um conhecimento mais profundo do mercado, permitindo-lhes definir uma oferta adequada às necessidades, desejos e atitudes do(s) seu(s) mercado(s)-alvo, com vista a um melhor aproveitamento das suas potencialidades.Publicação Acesso Aberto Influence of service quality and satisfaction in future behavioural intentions among health and wellness users2014-10 - Correia, Anabela G.; Quintela, JoanaThis paper analyses the influence of service quality and satisfaction in future behavioral intentions in health and wellness tourists. Service quality was defined by Parasuraman, Zeithaml e Berry (1985) through the SERVQUAL scale with five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. To analyse the future behavioral intentions, we considered the return and recommend intentions. A survey was conducted at five health and wellness tourism units situated in the central region of Portugal and the sample was constituted by a total of 268 users. The result analysis permitted to verify that service quality and satisfaction influences future behavioral intentions. It appears to be evident that the dimensions of assurance and empathy are the ones that most influence future behavioral intentions. In what concerns to satisfaction, we verify that it’s related with these both intentions, but mainly with the intention to return and to and reuse those health and wellness services. These results and the implications for health and wellness tourism organizations are discussed.Publicação Acesso Restrito Health and wellness tourism: A strategic plan for tourism and thermalism valorization of São Pedro do Sul2015 - Costa, Carlos; Mendes, José; Quintela, JoanaPublicação Acesso Aberto Investigating the relationship between experience, well-being, and loyalty: A study of wellness tourists2022-08-09 - Singh, Ramjit; Manhas, Parikshat Singh; Mir, Mudasir Ahmad; Quintela, JoanaThe present research aims to determine the relationship between the construct of autonomy, intrinsic motivation, and tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory–descriptive design was adopted in the present research. A research instrument was developed based on previous literature and was tested for a pilot study to check validity and reliability. A purposive sampling technique was used to collect the data from tourists who have gained spa experience. A total of 264 usable responses were received after distributing 400 questionnaires. The data were screened, processed, and analyzed using the SPSS 22.0 and Smart-PLS 2.0. The investigation showed that intrinsic motivation, autonomy, and experience positively impact positive emotions and life satisfaction. Besides, it also supported that positive emotions, experience, and life Satisfaction lead to loyalty. Furthermore, the present study tested the mediating role of experience, positive emotions, and life satisfaction; it was also found that experience mediates the relationship between autonomy, positive emotions, and life satisfaction. Positive emotions and life satisfaction were mediators in the relationship between experience and loyalty. Finally, the findings showed that destination images moderated the relationship between experience, positive emotions, and life satisfaction. The results of this investigation can be helpful for both the research community and marketers interested in investigating the well-being of tourists and destination loyalty.