International case studies in tourism marketing [Book Review]

Abstract

In International Case Studies in Tourism Marketing, the authors take a diversified approach based on various tourism topics widely found in the curricula of higher education programs. This publication, part of the Routledge International Case Studies in Tourism series, is a handbook that provides great detail on the implementation of a total of 27 cases. In each case, a descriptive report of their implementation, the methods applied and the expected results are presented. The descriptive account of the implementation of the cases allows lecturers in the field to reproduce these pedagogical experiences, adapting them to their specific contexts. The international character of the book is equally enriching in this sense, allowing the sharing of experiences and knowledge applied on a global scale, including examples from countries on five continents, with a greater representation of European cases [...]