International case studies in tourism marketing [Book Review]

dc.contributor.authorQuintela, Joana
dc.date.accessioned2023-09-01T09:40:57Z
dc.date.available2023-09-01T09:40:57Z
dc.date.issued2023-08-28
dc.description.abstractIn International Case Studies in Tourism Marketing, the authors take a diversified approach based on various tourism topics widely found in the curricula of higher education programs. This publication, part of the Routledge International Case Studies in Tourism series, is a handbook that provides great detail on the implementation of a total of 27 cases. In each case, a descriptive report of their implementation, the methods applied and the expected results are presented. The descriptive account of the implementation of the cases allows lecturers in the field to reproduce these pedagogical experiences, adapting them to their specific contexts. The international character of the book is equally enriching in this sense, allowing the sharing of experiences and knowledge applied on a global scale, including examples from countries on five continents, with a greater representation of European cases [...]pt_PT
dc.identifier.citationQuintela, J. (2023). International case studies in tourism marketing. Anatolia An International Journal of Tourism and Hospitality Research, pp. 1-2. 10.1080/13032917.2023.2250152. Repositório Institucional UPT. http://hdl.handle.net/11328/5059
dc.identifier.doi10.1080/13032917.2023.2250152pt_PT
dc.identifier.issn1303-2917
dc.identifier.issn2156-6909
dc.identifier.urihttp://hdl.handle.net/11328/5059
dc.language.isoengpt_PT
dc.peerreviewednopt_PT
dc.publisherTaylor & Francispt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTourism marketingpt_PT
dc.subjectCase studies tourismpt_PT
dc.titleInternational case studies in tourism marketing [Book Review]pt_PT
dc.typereviewpt_PT
degois.publication.firstPage1pt_PT
degois.publication.lastPage2pt_PT
degois.publication.titleAnatolia An International Journal of Tourism and Hospitality Researchpt_PT
dspace.entity.typePublicationen
person.affiliation.nameREMIT - Research on Economics, Management and Information Technologies
person.familyNameQuintela
person.givenNameJoana
person.identifier.ciencia-id0E10-1DCB-F241
person.identifier.orcid0000-0002-4475-2744
relation.isAuthorOfPublicationd832c096-0d78-4f5c-9599-e234c38a4249
relation.isAuthorOfPublication.latestForDiscoveryd832c096-0d78-4f5c-9599-e234c38a4249

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