Public relations and advertising in the context of e-Sports

dc.contributor.authorTomažič, Tina
dc.contributor.authorDruks, Luka
dc.contributor.authorBessa-Vilela, Noémia
dc.date.accessioned2019-01-07T17:48:14Z
dc.date.available2019-01-07T17:48:14Z
dc.date.issued2019
dc.description.abstractE-sports within the gaming industry characterize an economic sector that is engaged in the developing, marketing, and sale of video games. They represent many opportunities for advertising and public relations, which are very important to increase the visibility of e-sports. The use of both has proved far more effective, because it allowed a rapid increase in their popularity. The aim of this chapter is to compare the use of public relations and advertising in e-sports and to determine their appropriateness. So, the relationship between public relations, advertising, and e-sports is developed and researched for the first time here. The authors used qualitative comparative analysis between public relations and advertising in the context of e-sports based on Natus Vincere, one of the most important Ukrainian organizations in the gaming industry. The rise of the gaming industry and recent success of e-sports demonstrate the profitable economic potentials of gaming spectatorship.pt_PT
dc.identifier.citationTomažič, T., Druks, L., & Bessa-Vilela, N. (2019). Public relations and advertising in the context of e-Sports. In R. T. Gopalan (ed.), Intimacy and Developing Personal Relationships in the Virtual World (chapter 5, pp. 84-95). IGI Global. ISBN 9781522540489. Disponível no Repositório UPT, http://hdl.handle.net/11328/2513pt_PT
dc.identifier.doi10.4018/978-1-5225-4047-2.ch005pt_PT
dc.identifier.isbn9781522540489
dc.identifier.urihttp://hdl.handle.net/11328/2513
dc.language.isoengpt_PT
dc.publisherIGI Globalpt_PT
dc.relation.publisherversionhttps://www.igi-global.com/chapter/public-relations-and-advertising-in-the-context-of-e-sports/207919pt_PT
dc.rightsrestricted accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.titlePublic relations and advertising in the context of e-Sportspt_PT
dc.typebook partpt_PT
degois.publication.firstPage84pt_PT
degois.publication.lastPage95pt_PT
degois.publication.titleIntimacy and Developing Personal Relationships in the Virtual Worldpt_PT
dspace.entity.typePublicationen
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