Strategic Management for International Business

Abstract

Strategic international business management refers to the strategic behavior of companies operating in international markets. In the phenomenon of globalization we notice that international markets are volatile, so a global analysis of the market must be carried out to see which ones best suit the company, paying attention to cultural differences and the partnerships and strategic alliances that need to be built. The need to manage currency and political risks must be borne in mind, and that competitiveness is high at an international level and that supply chain management is also carried out at a global level. In international markets, each country has its own laws and regulations that international companies must be aware of and comply with, always monitoring and making the necessary continuous adaptations, bearing in mind their social and corporate responsibility.