Export performance: the influence of relational and strategic decisions, na artificial neural networks approach.

Ficheiros

35th Conference of the European International Business Academy. ABSTRACT.pdf (126.11 KB)

Data

2009

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Editora

35th Conference of the European International Business Academy
Idioma
Inglês

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Palavras-chave

Relationship orientation, Export performance, Relationship quality, Strategy orientation, Interface with customers, Artificial neuronal networks

Tipo de Documento

conferenceObject

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Citação

Barros, A., Barandas, H., & Pires, P. (2009). Export performance: the influence of relational and strategic decisions, na artificial neural networks approach. In Conference of the European International Business Academy, 35th, Eiba, 2009.

Identificadores

http://hdl.handle.net/11328/416

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Descrição

The paper investigates the effect of the exporter's relationship orientation on the export performance, mediated by the relationship quality, taking into account the supplier's strategic orientation and the customer's approach to purchaising.