The relevance and pertinence of creativity and innovation in the design of creative processes

Abstract

The main purpose of this study was to analyze and understand the relevance of the creative process in design. Using the poem “Esta gente”, by Andresen (1967), we sought to interpret the contribution of poetry as a means of creatively extracting the importance of improvement and change, relating, a posteriori, to the concepts of creativity, innovation and technology. A questionnaire was created in Google Docs, later made available online for access by higher education students (authors’ contact network). The structure of the questions followed three essential aspects: creativity, innovation and technology. The use of poetry as a catalyst for the creative process was the starting point for developing this research study in Design There was a very positive response from participants to the challenge presented to them, showing the authors the importance of creativity, innovation and the use of technology to the success of any company, nowadays and in the near future.