Avatars in artificial intelligence marketing: A systematic literature review on sentiment and emotion analysis

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dc.contributor.authorSantos, Victor
dc.contributor.authorFaria, Sílvia
dc.contributor.authorCarvalho, João M. S.
dc.date.accessioned2025-02-17T13:52:59Z
dc.date.available2025-02-17T13:52:59Z
dc.date.issued2025-01-08
dc.description.abstractSem resumo disponível.
dc.identifier.citationSantos, V., Faria, S., & Carvalho, J. M. S. (2025). Avatars in artificial intelligence marketing: A systematic literature review on sentiment and emotion analysis. In 50th EBES Conference Proceedings, Lisboa, Portugal, 8-10 January 2025, (vol. 2, pp. 824-839). Eurasia Business and Economics Society. Repositório Institucional UPT. https://hdl.handle.net/11328/6134
dc.identifier.urihttps://hdl.handle.net/11328/6134
dc.language.isoeng
dc.publisherEurasia Business and Economics Society
dc.relation.hasversionhttps://ebesweb.org/wp-content/uploads/2024/12/50th-EBES-Conference-Program_v8.pdf
dc.rightsrestricted access
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectAI Avatars
dc.subjectSentiment analysis
dc.subjectConsumer behavior
dc.subjectCustomer experience
dc.subjectCustomer loyalty
dc.subject.fosCiências Sociais - Economia e Gestão
dc.titleAvatars in artificial intelligence marketing: A systematic literature review on sentiment and emotion analysis
dc.typeconference paper
dcterms.referenceshttps://ebesweb.org/conferences/past-conferences/50th-ebes-conference-lisbon/50th-ebes-conference-lisbon/
dspace.entity.typePublication
oaire.citation.conferenceDate2025-01-08
oaire.citation.conferencePlaceLisboa, Portugal
oaire.citation.endPage839
oaire.citation.startPage824
oaire.citation.title50th EBES Conference Proceedings
oaire.citation.volume2
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameFaria
person.familyNameCarvalho
person.givenNameSílvia
person.givenNameJoão M. S.
person.identifier.ciencia-id1D19-2036-56AF
person.identifier.ciencia-idF81A-B9D1-200D
person.identifier.orcid0000-0002-7672-3972
person.identifier.orcid0000-0003-0683-296X
person.identifier.ridAEE-0340-2022
person.identifier.ridU-3457-2019
person.identifier.scopus-author-id57216458139
person.identifier.scopus-author-id57209932043
relation.isAuthorOfPublication8386d958-d5bd-4108-a2a5-dfb226529fdf
relation.isAuthorOfPublication43ffe406-9c1c-4694-8572-06d99791d3f6
relation.isAuthorOfPublication.latestForDiscovery8386d958-d5bd-4108-a2a5-dfb226529fdf

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