Avatars in artificial intelligence marketing: A systematic literature review on sentiment and emotion analysis

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artigoavatres_emproceedingseurasian.pdf (6.39 MB)

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2025-01-08

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Eurasia Business and Economics Society
Language
English

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Sem resumo disponível.

Keywords

AI Avatars, Sentiment analysis, Consumer behavior, Customer experience, Customer loyalty

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Conference paper

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https://ebesweb.org/wp-content/uploads/2024/12/50th-EBES-Conference-Program_v8.pdf

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https://ebesweb.org/conferences/past-conferences/50th-ebes-conference-lisbon/50th-ebes-conference-lisbon/

Citation

Santos, V., Faria, S., & Carvalho, J. M. S. (2025). Avatars in artificial intelligence marketing: A systematic literature review on sentiment and emotion analysis. In 50th EBES Conference Proceedings, Lisboa, Portugal, 8-10 January 2025, (vol. 2, pp. 824-839). Eurasia Business and Economics Society. Repositório Institucional UPT. https://hdl.handle.net/11328/6134

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https://hdl.handle.net/11328/6134

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