The bleisure tourism trend and the potential for this business-leisure symbiosis in Porto
Date
2021-03-31
Embargo
2022-10-07
Authors
Advisor
Coadvisor
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge
Language
English
Alternative Title
Abstract
The combination of business and leisure into one trip – bleisure
– is becoming popular. This segment has received a
strong boost, especially from Millennials. The purpose of this
paper is to analyze the bleisure tourism phenomena and the
potential for this business-leisure symbiosis in Porto. A mixedmethod
approach was adopted through a Delphi technique
to explore tourism stakeholder’s perceptions concerning both
the city’s opportunities and strategies that should be followed
to boost the bleisure tourism sector. The assets identified as
very important for the development of bleisure tourism in the
city were unique gastronomy, good wines, the historical center
and local people’s hospitality. Nevertheless, improve
human resource qualification, increase flight connections,
enhance local heritage and urban regeneration and fostering
collaboration networks between local stakeholders are strategic
actions that merit more attention. Many studies have
been conducted from the perspective of business tourism
activities and impacts; few have been conducted from the
bleisure tourism perspective and none have been conducted
from the perspective of bleisure tourism in the city of Porto.
This work represents the first attempt to elicit experts’
opinions about the potential of Porto to develop the bleisure
tourism segment. This study aims to contribute to better
understanding how destinations can take advantage of this
niche segment of the tourism market, which kind of touristic
assets can be valued and which specific destination attributes
should be considered.
Keywords
Bleisure tourism, Business travel, Delphi technique, Millennials, Porto
Document Type
Journal article
Publisher Version
10.1080/15470148.2021.1905575
Dataset
Citation
Pinho, M., & Marques, J. (2021). The bleisure tourism trend and the potential for this business-leisure symbiosis in Porto. Journal of Convention & Event Tourism, 1-17. doi: 10.1080/15470148.2021.1905575. Disponível no Repositório UPT, http://hdl.handle.net/11328/3408
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Embargoed Access