Marques, Jorge
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Marques
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Jorge
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Jorge Marques
Biography
Jorge Humberto Soares Marques, Doutorado em Turismo, Lazer e Cultura pela Faculdade de Letras da Universidade de Coimbra. Professor Auxiliar no Departamento de Turismo, Património e Cultura da Universidade Portucalense (Porto) e investigador do Centro de Estudos de Geografia e Ordenamento do Território (CEGOT, Universidade de Coimbra). Principais áreas de interesse: Lazer, Turismo, Turismo de Negócios, Organizações de Gestão dos Destinos, Hotelaria e Hospitalidade.
7A1C-388B-D278
57189515439
E-6336-2016Research Projects
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
51 results
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Publication Open Access Generation Z and travel motivations: The impact of age, gender, and residence2025-05-13 - Ferreira, Mónica; Rebuá, Marina; Marques, Hugo; Marques, Jorge; Gomes, SofiaThis study investigates the relationship between demographic factors and travel motivations among Generation Z leisure tourists through the lens of the Travel Career Pattern (TCP) theory. More specifically, the research focuses on how gender, age, and area of residence influence the travel motivations of Generation Z. Using a quantitative approach, data were collected from 303 respondents aged 18 to 28 through an online survey. The questionnaire assessed 14 motivational factors and analyzed them in relation to the participants’ demographic characteristics using linear regression models. Results indicate that gender and age significantly influence travel motivations, with women showing higher interest in personal development and social relationships, while men prioritize nature and adventure. Furthermore, rural residents exhibit greater motivation for autonomy, self-development and self-realization, while urban residents lean towards novelty and social interactions. The findings offer valuable insights for tourism marketers, emphasizing the importance of creating segmented marketing campaigns based on demographic factors. It also contributed to overcoming the lack of studies that specifically cover this interrelation between the motivational factors of Generation Z and the demographic factors of age, gender and area of residence. Nevertheless, this study also has limitations, such as the use of a non-representative sample and the focus on quantitative methods, suggesting that future research should adopt qualitative approaches and examine additional demographic variables to gain deeper insights into youth travel motivations.Publication Open Access Business tourism in Porto: An empirical investigation of its potentialities and development challenges2021-02-24 - Marques, Jorge; Pinho, MicaelaPurpose – The purpose of this paper is to explore the potentialities and weaknesses of the city of Porto (Portugal) in the business tourism segment in order to ensure and develop a destination’s business tourism strategy position. Design/methodology/approach – Data were collected through the participation of 28 experts living/working in Porto in a three-round Delphi exercise. Experts should identify the main straights, weaknesses and opportunities of the city for the business tourism development. Findings – The main results show that the city’s potential to become landmark destination in the business tourism sector far outweighs its limitations. With measures aimed to improve the functionality of the business tourism segment and marketing strategies to increase external promotion, Porto meets the conditions to become an excellent business tourism destination. Originality/value – Many studies have been conducted from the perspective of leisure tourism; few have been conducted from the perspective of the business tourism and none have been conducted from the perspective of the business tourism in the city of Porto. This research fills a gap in the literature relating to the practice of meeting industry. It represents the first attempt to elicit stakeholders opinions about important issues related to the development of business tourism in the city. The results of the study provide a more informed and systematic basis on which to develop the business tourism segment in Porto.Publication Open Access Exploring industrial tourism's potential: How can it contribute to business innovation?2023-09-18 - Montenegro, Zulmira; Sousa, Cristina; Marques, JorgeThis article delves into the potential of industrial tourism and emphasizes its significance as an innovative and sustainable product for industrial companies. The research question driving this exploration is, "How can industrial tourism contribute to business innovation?" In answering this question, the article provides valuable insights into the development of strategies that allow companies to leverage industrial tourism for their benefit, ultimately positioning it as a strategic factor for enhancing their competitiveness. As part of an ongoing research project, the study adopts the Delphi research methodology and presents the initial findings from the first round of questionnaires administered to a panel of 27 experts. The results demonstrate that industrial tourism can act as a catalyst for innovation within industrial companies, making a notable impact across various areas, including Operations, Marketing, and Human Resources. Moreover, the findings indicate that generating additional income, prioritizing environmental and social integrity, and preserving industrial heritage is closely associated with innovation through industrial tourism. The research underscores the pivotal role of the Financial, Operational, and Human Resources areas within industrial companies for the successful diversification into industrial tourism. However, the strategic alignment of the company's overall vision with industrial tourism is equally fundamental. Despite not being the primary focus of industrial companies, industrial tourism emerges as a potent source of innovation and competitiveness within these organizations. The results suggest that the Financial, Operational, and Human Resources areas of industrial companies are central to the success of diversification to Industrial Tourism. Still, it is fundamental that the company strategy is aligned with industrial Tourism. Although Industrial Tourism is not the focus of industrial companies, it can be a source of innovation and competitiveness within companies.Publication Open Access Challenges of hotel management in historic buildings2024-05-08 - Quintela, Joana A.; Marques, JorgeThis study is an exploratory approach to the concept of historic hotels, aiming to identify management's main challenges. Adaptinghistoric buildings to hotelscan beseen from the perspective of innovation, market differentiation and increased quality of service. However, this adaptation process challenges hotel management from an operational and conceptual perspective. The study is based on work carried out in the classroom, involving teachers and students from different curricular units throughan interdisciplinary project. The research work was structured through subsequent phases: literature review and concept clarification of historic hotels; identification of the main challenges related to historic hotels' management; identification and development of adequate tools for collecting primary data; and application of the primary data collection tools.Publication Open Access Evaluating the drivers of outbound tourism: Evidence from Central Asia2025-01-31 - Ibragimov, Khusen; Marques, Jorge; Flores, Rogelio Jr.; Ramazanova, MakhabbatPurpose – This study analyses the outbound tourism demand of Central Asia to 76 destinations for the twenty-one-year period (1995-2015). The main objective is to investigate the extent to which economic and non-economic determinants impact the volume of outbound tourism flows in Central Asia. Methodology/Design/Approach – The study formalizes the static panel data, the set of 76 destinations, and five Central Asia countries. The application of the gravity model has been employed using the least squares dummy variables (LSDV) estimation technique. Findings – The findings reveal that the outbound tourism demand of Central Asia is found to be highly income elastic and price inelastic. Costs of transportation and visa restrictions between bilateral countries cause a substantial decline in the number of overseas travel. Among other factors, a peaceful political environment in a destination is defined as a key element to attract tourists from Central Asia. Originality of the research – This research represents the first attempt to analyse outbound tourism demand in Central Asia, taking into account factors in both the origin and destination countries, such as visa restrictions, political stability, tourist income, the price of goods and services, and common language.Publication Open Access Collaborative research to enhance a business tourism destination: a case study from Porto2020-05-07 - Pinho, Micaela; Marques, JorgeThe purpose of this study is to diagnose the business tourism segment in the city of Porto and to propose a set of strategic measures to boost its development and convert the territory into a preferred business tourism destination. The opinions of 28 local stakeholders were collected through a Delphi technique. Results show that experts consider business tourism very important for Porto, as they see it as a (i) strategic tourist product, (ii) complimentary product for leisure tourism and (iii) facilitator of entrepreneurship and business network and a booster of local and regional economy. A number of improvements were proposed to help build the brand of Porto as a business tourism destination of note: (i) more offer of large venues, (ii) collaborative cooperation between businesses to consolidate the sector, (iii) increase the supply of animation, (iv) a strong marketing strategy and building a cohesive brand and (v) increase accessibilities, connectivity and facilities. Findings have important policy implications for Porto’s policymakers in understanding market dynamics and planning their business tourism strategies. Moreover, findings have a broader interest as they offer constructive insights into strategies to develop business tourism worldwide and thus provide important implications for managers, policymakers and service providers.Publication Restricted Access Perceived impacts of Covid-19 in conference tourism: A Partial Least Squares (PLS) analysis2022-08 - Khoshkam, Mana; Kiumarsi, Shaian; Marques, JorgeThe purpose of this article is to explore the perceived impacts of COVID-19 in participating in academic events, relating the attractiveness of destinations and tourist opportunities as pull factors. Remote communication technologies have also been put into perspective to understand how they can influence future participation in events. A partial least squares (PLS) was used to test both research model and hypotheses. This study supports that COVID-19 has profoundly affected participation in events and has an impact on the attractiveness of the destination and tourist opportunities. During the pandemic context, remote communication technologies have replaced physical presence at events and are expected to continue to be present in future events. However, it is anticipated that technology will not permanently replace physical presence at events, due to the social character it represents. Also, destination attractiveness and tourist opportunities will be important in the decision to participate in physical events. This article addresses the current topic of COVID-19 and the impact on the future of physical events and gives some indicators that may contribute to a better planning of destinations in the recovery of this sector, namely by enhancing the tourist attractiveness of destinations as pull factor.Publication Open Access Setting research priorities for effective climate change management and policymaking: A Delphi study in Bolivia and Paraguay2023-10-18 - Guillo, Mario; Bas, Enric; Albuquerque, Helena; Ramazanova, Makhabbat; Marques, JorgeOver the last few years, increased research has been carried out on climate change. Part of this research has been based on foresight methodologies to gain time in the fight against climate change and identify planning and development policies that may be effective in the future. However, more research is needed, and it is essential to continue working to determine the appropriate strategies to chart the right path in the fight against climate change. Particularly scarce attention has been given to Latin American countries and, more specifically, to collaboration between countries in identifying priority research lines in this area. In this context, this study is innovative in presenting an articulated and cooperative work between Bolivia and Paraguay in identifying strategic lines of investigation linked to the Sustainable Development Goals (SDGs) that might have a more significant impact on climate change management. The application of the Delphi technique within a group of experts allowed the consolidation of different perspectives and knowledge on climate change and allowed us to identify, within the SDGs, the priority lines that should be addressed to manage climate change impacts. The results identify specific priority research lines for Bolivia and Paraguay related to the genetic diversity of food crops (SDG 2), new or reemerging human viruses (SDG 3), sustainable freshwater extraction and supply (SDG 6), cleaner fossil fuel technology (SDG 7), sustainable transport (SDG 9), local impact of climate-related hazards and disasters (SDG 13), and terrestrial biodiversity (SDG 15). These research lines should not be seen as exclusive but as the priority research lines that might have the most significant impact and should be addressed in the short term.Publication Open Access Promoting geotourism through digital accessibility: A study of Portuguese geoparks’s websites2024-12-01 - Silva, Fátima Matos; Albuquerque, Helena; Marques, JorgeNatural Protected Areas (NPAs) are critical for biodiversity conservation and ecological balance. These areas are not only refuges for wildlife but also pivotal in promoting sustainable tourism. Geoparks, a unique subset of NPAs, emphasize geological heritage, offering distinctive educational and recreational opportunities. This article explores the significance of Geoparks in Portugal for geotourism and assesses the accessible digital communication strategies of Portuguese Geoparks, emphasizing the analysis of pedagogical concerns. The study highlights the importance of online engagement in enhancing visitor experiences and promoting sustainable tourism practices.Publication Open Access Academic tourism through the perspective of Erasmus students2022-05-30 - Quintela, Joana A.; Albuquerque, Helena; Pinho, Micaela; Marques, JorgeThis paper conducts a literature review on a topic that is still little explored, which is academic tourism, and explores through empirical research the perspectives of international students who have chosen the city of Porto to undertake Erasmus mobility. The main objective of the study is to better understand the motivations and factors that influence international student’s decisions to choose the location where they develop their mobility programs. An online survey was administrated and a total of 122 valid answers were collected. The data were analysed by descriptive and inference statistics. Results show that there are four main factors that influence this segment: quality and prestige of the universities; people's characteristics and hospitality; weather and landscape and being a fashionable destination.