Marques, Jorge
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Marques
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Jorge
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Jorge Marques
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Jorge Humberto Soares Marques, Doutorado em Turismo, Lazer e Cultura pela Faculdade de Letras da Universidade de Coimbra. Professor Auxiliar no Departamento de Turismo, Património e Cultura da Universidade Portucalense (Porto) e investigador do Centro de Estudos de Geografia e Ordenamento do Território (CEGOT, Universidade de Coimbra). Principais áreas de interesse: Lazer, Turismo, Turismo de Negócios, Organizações de Gestão dos Destinos, Hotelaria e Hospitalidade.
7A1C-388B-D278
57189515439
E-6336-2016Research Projects
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publication Open Access Business tourism development: A portuguese perspective2017-11 - Santos, Norberto; Marques, JorgeOver time, not only new leisure practices were developed but also new types of work, with globalization leading to a greater need for commercial, industrial and knowledge expansion, stimulating business travel. Therefore, long ago that tourism does not only refer on travel motivated by leisure and recreation. Travels motivated by business and professions, which consist of one of the oldest forms of travel, saw their “tourist status” officially recognized by the end of the twentieth century. Today, Business Tourism (also known as Meeting Industry) represents a significant role on local and regional economies and reveals a considerable potential for development. In this context, Destination Management Organizations (DMO), and more specifically Convention & Visitors Bureaus (CVB), play a key role in providing the structure associated with the territory and the management, planning and development of destinations, especially those who want to position themselves as Business Tourism destinations. This article aims to explore a few topics concerning the evolution of Business Tourism, its importance and context in Portugal.Publication Restricted Access The bleisure tourism trend and the potential for this business-leisure symbiosis in Porto2021-03-31 - Pinho, Micaela; Marques, JorgeThe combination of business and leisure into one trip – bleisure – is becoming popular. This segment has received a strong boost, especially from Millennials. The purpose of this paper is to analyze the bleisure tourism phenomena and the potential for this business-leisure symbiosis in Porto. A mixedmethod approach was adopted through a Delphi technique to explore tourism stakeholder’s perceptions concerning both the city’s opportunities and strategies that should be followed to boost the bleisure tourism sector. The assets identified as very important for the development of bleisure tourism in the city were unique gastronomy, good wines, the historical center and local people’s hospitality. Nevertheless, improve human resource qualification, increase flight connections, enhance local heritage and urban regeneration and fostering collaboration networks between local stakeholders are strategic actions that merit more attention. Many studies have been conducted from the perspective of business tourism activities and impacts; few have been conducted from the bleisure tourism perspective and none have been conducted from the perspective of bleisure tourism in the city of Porto. This work represents the first attempt to elicit experts’ opinions about the potential of Porto to develop the bleisure tourism segment. This study aims to contribute to better understanding how destinations can take advantage of this niche segment of the tourism market, which kind of touristic assets can be valued and which specific destination attributes should be considered.Publication Open Access Developing business tourism beyond major urban centres: The perspectives of local stakeholders2016-05 - Santos, Norberto; Marques, JorgePurpose - The purpose of this paper is to identify development strategies for Business Tourism in territories where this segment is not always given due consideration, especially at the level of local and regional development policies. Design - The paper discusses the concepts of Business Tourism and analyses the characteristics of a delimited territory in the Central Region of Portugal that encompasses the cities of Coimbra, Aveiro and Viseu, located between the main Portuguese cities, Lisbon and Oporto. Methodology - A Delphi study was conducted to explore the prospects of destination stakeholders, with the aim of identifying proposals and product development measures in this territory. Findings - Despite the lower urban density and lower load capacity, when compared with the main urban centres of Lisbon and Oporto, this territory presents a qualified and diverse tourism offer that combined with the existence of differentiated venues and quality accommodation can contribute to provide a valued tourism experience associated with the Meetings Industry. Originality - The study presented here allows us to reflect on the potential of Business Tourism in territories with lower urban density and lower supply of facilities and services, when compared to the major cities that usually take the leading positions in international rankings. This is especially true, if we consider that smaller urban centres that are relatively near each other (as is the case of Coimbra, Aveiro and Viseu) may find interesting strategic advantages in joint action, taking into account that these three geographic areas complement each other in the integrated supply of tourism products, experiences, services and facilities.Publication Restricted Access Tourism and Hospitality internships in Higher Education: A competency-based framework2024-09-29 - Quintela, Joana; Durão, Marília; Veríssimo, Medéia; Marques, JorgeHigher education internships have the general goal of providing an active learning experience that supplements classroom learning, helping students transition to the labor market. Thus, internships can provide a valuable practical background to entering the labor market. Through internships, students can develop and apply the skills, theories, and concepts learned in their study programs, as well as gain industry-specific knowledge and competencies, enhancing their employability. Internships are also perceived as critical experiences influencing students’ decisions to join the tourism and hospitality workforce. First-hand experiences can give students a more robust and realistic view of the industry, playing a decisive role in shaping their future behavior. This research aims to contribute to a deeper understanding of the on-the-job training experiences of tourism and hospitality management students, modeling a competency-based framework. An exploratory research approach was adopted, combining theoretical and empirical methods: a comprehensive review of the extant literature on relevant skills and competencies for the tourism and hospitality industry and the analysis of undergraduate students’ accounts collected from internship reports that offered insights into the practical experiences of students and the competencies developed herewith. This study proposes a conceptual framework that integrates three sets of competencies: (i) cognitive and functional competencies, (ii) personal and social competencies, and (iii) professional competencies. Active learning experiences such as internships are posited as part of a formative continuum that begins with undergraduate education and transfers to the labor market. The proposed framework advances research in higher-level skill development and assists educators and organizational leaders in developing a graduate-level skilled workforce more efficiently by considering the strategic role of internships.Publication Open Access Wellness Tourism Experience on the Rise Post COVID: Behavioural Demand Trends and Expectations2022 - Hekmat, Nasim; Marques, Jorge; Quintela, Joana; Ramazanova, MakhabbatThis chapter synthesizes the emergence of the growing wellness tourism segment in an era of post-COVID-19 travel when consumer mentality has been radically changed and shifted towards different needs. This includes any activity that allows tourists to work on themselves mentally or physically and present several considerations and recommendations for the wellness industry to take full advantage of tourism opportunities moving forward. It aims to help understand consumer behaviour and preferences by predicting wellness tourism trends and developments, acknowledging the gaps in the research available for understanding wellness tourism post covid and reflecting the experience economy perspective in the sector. A research method was developed, including a literature review and survey application to potential wellness tourists. Discussion of results is provided, along with main conclusions, allowing the identification of trends and development measures to help improve wellness tourism in a post-COVID era.Publication Restricted Access Analysis of the consumer behaviour regarding the use of online food delivery apps during Covid-19 sanitary restrictions in Portugal2022-05-19 - Borges, Isabel; Silva, Fátima Matos; Albuquerque, Helena; Ramazanova, Makhabbat; Marques, JorgeThe purpose of this paper is to analyse the consumer behaviour regarding the use of online food delivery apps during Covid-19 sanitary restrictions in Portugal. The study explores the behaviour of consumers towards digital food ordering and delivery services, and its impact in the restaurant industry. [...]Publication Open Access How can industrial tourism contribute to innovation and sustainability?2023-06 - Montenegro, Zulmira; Sousa, Cristina; Marques, JorgeThis article aims to explore the potential of industrial tourism for regional development and show how it can be seen as an innovative and sustainable product. [...]Publication Open Access Promoting geotourism through digital accessibility: A study of Portuguese geoparks’s websites2024-12-01 - Silva, Fátima Matos; Albuquerque, Helena; Marques, JorgeNatural Protected Areas (NPAs) are critical for biodiversity conservation and ecological balance. These areas are not only refuges for wildlife but also pivotal in promoting sustainable tourism. Geoparks, a unique subset of NPAs, emphasize geological heritage, offering distinctive educational and recreational opportunities. This article explores the significance of Geoparks in Portugal for geotourism and assesses the accessible digital communication strategies of Portuguese Geoparks, emphasizing the analysis of pedagogical concerns. The study highlights the importance of online engagement in enhancing visitor experiences and promoting sustainable tourism practices.Publication Open Access Challenges of hotel management in historic buildings2024-05-08 - Quintela, Joana; Marques, JorgeThis study is an exploratory approach to the concept of historic hotels, aiming to identify management's main challenges. Adaptinghistoric buildings to hotelscan beseen from the perspective of innovation, market differentiation and increased quality of service. However, this adaptation process challenges hotel management from an operational and conceptual perspective. The study is based on work carried out in the classroom, involving teachers and students from different curricular units throughan interdisciplinary project. The research work was structured through subsequent phases: literature review and concept clarification of historic hotels; identification of the main challenges related to historic hotels' management; identification and development of adequate tools for collecting primary data; and application of the primary data collection tools.Publication Open Access Smart Tourism and Sustainable Development2024-01-01 - Marques, Jorge; Albuquerque, Helena; Silva, Fátima MatosSmart tourism and sustainable development are two crucial concepts that, when integrated, can contribute to the well-being of destinations, communities and the environment. Smart tourism involves the integration of information and communication technologies (ICT) to improve various aspects of the tourism industry, from the visitor experience to the operational efficiency of companies. Meanwhile, sustainable development addresses promoting economic growth without compromising the capacity of future generations while guaranteeing environmental protection, social equity and cultural preservation. Integrating smart tourism with sustainable development aims to leverage technology to improve tourist experiences, ensuring that the economic benefits are sustainable, inclusive and respectful of the environment and local cultures. This integration is essential to create a tourism industry that contributes positively to both the destination and its communities in the long term. Therefore, this Special Edition aims to collect contributions that analyze, discuss, and value these interconnected themes, whether from the perspective of the tourist experience, the management of tourist destinations, equipment and infrastructure, or the perspective of organizations and management processes.