Cayolla, Ricardo

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Data de nascimento

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Último Nome

Cayolla

Primeiro Nome

Ricardo

Nome

Ricardo Roseira Cayolla

Biografia

Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University. Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies). His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability. Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis. Afiliação: REMIT | Consumer Neuroscience Research Lab

Identificadores

0000-0003-4015-7363
D311-D822-C19A
56120166100
AAL-6739-2020

Projetos de investigação

Unidades organizacionais

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Organização
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

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Autor: Reis, José Luís ×

Resultados da pesquisa

A mostrar 1 - 5 de 5
  • Miniatura
    PublicaçãoAcesso Aberto
    Marketing e Tecnologias
    2020-09 - Reis, José Luís; Peter, Marc K.; Loureiro, Sandra; Bogdanović, Zorica; Vitor, José Avelino; Cayolla, Ricardo
    Este número especial da RISTI é composto pelos trabalhos escritos em espanhol e em português aceites para apresentação e discussão na Conferência Internacional de Marketing e Tecnologias de 2020 (ICMarkTech’20), que contou com o apoio do ISCTE - Instituto Universitário de Lisboa e da AISTI (Associação Ibérica de Sistemas e Tecnologias de Informação) e que se realizou em Lisboa, Portugal, de 8 a 10 de outubro de 2020.
  • PublicaçãoAcesso Restrito
    Marketing and smart technologies: Proceedings of ICMarkTech 2021
    2022-03-15 - Reis, José Luís; Peter, Marc K.; Bogdanivic, Zorica; Cayolla, Ricardo
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
  • PublicaçãoAcesso Restrito
    Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?
    2020-01 - Loureiro, Sandra; Reis, José Luís; Cayolla, Ricardo
    Assuming the meaning and value that brands have for consumers, this paper developed a structured viewpoint in the consumer-brand relationship. This paper explores the fact that there are deep investments by consumers in their relationships with brands. The objectives of the article are, first, to present the two main consumer-brand relationship models (Brand Relationship Quality—BRQ, Investment Model—IM) and, second, to challenge the importance of Love in the relationships established between consumers and brands.
  • PublicaçãoAcesso Restrito
    Business Intelligence and Data Mining to Support Sales in Retail
    2020-01 - Castelo-Branco, Francisca; Reis, José Luís; Carvalho Vieira, José; Cayolla, Ricardo
    Markets are increasingly competitive, and organizations are constantly finding ways to improve their data processing in order to be able to find their customers’ behavioral patterns when they buy their products. The aim of this study is to create a body of knowledge, so that a project can use the tools and techniques associated with data mining in retail sales in a proper way, presented concepts and key techniques like market basket analysis, association rules and cross-selling and up-selling. Companies make expert use of statistics and modeling to improve a wide variety of functions. In the paper are presented some common applications of business intelligence. As well as successful examples of data mining applied to retail sales, some information is also presented in this work to explain the prospects for the future of retail.
  • Miniatura
    PublicaçãoAcesso Aberto
    Marketing and Smart Technologies: Proceedings of ICMarkTech 2020
    2021 - Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Loureiro, Sandra; Bogdanovic, Zorica; Cayolla, Ricardo
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.