Marketing and smart technologies: Proceedings of ICMarkTech 2021
Date
2022-03-15
Embargo
Advisor
Coadvisor
Journal Title
Journal ISSN
Volume Title
Publisher
Springer
Language
English
Alternative Title
Abstract
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Keywords
Marketing, Technologies, Artificial intelligence, Business intelligence, Data mining, Big data
Document Type
Book
Publisher Version
10.1007/978-981-33-4183-8
Dataset
Citation
Reis, J. L., Peter, M. K., Cayolla, R., & Bogdanovic, Z. (Eds.) (2022). Marketing and smart technologies: Proceedings of ICMarkTech 2021 (Smart Innovation Systems and Technologies book series, 280, v.2). Springer. 10.1007/978-981-33-4183-8. Repositório Institucional UPT. http://hdl.handle.net/11328/3999
Identifiers
http://hdl.handle.net/11328/3999
https://link.springer.com/book/10.1007/978-981-33-4183-8
2190-3018 (Print)
2190-3026 (Electronic)
978-981-16-9271-0
https://link.springer.com/book/10.1007/978-981-33-4183-8
2190-3018 (Print)
2190-3026 (Electronic)
978-981-16-9271-0
TID
Designation
Access Type
Restricted Access