Marketing and Smart Technologies: Proceedings of ICMarkTech 2020

Date

2021

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Publisher

Springer
Language
English

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Abstract

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Keywords

Artificial Intelligence Applied in Marketing, Virtual and Augmented Reality in Marketing, Business Intelligence Databases and Marketing, Social Media and Networking, Marketing, Geomarketing and IOT, Marketing Automation and Marketing Inbound, Machine Learning Applied to Marketing, Customer Data Management and CRM, Neuromarketing Technologies

Document Type

conferenceObject

Publisher Version

10.1007/978-981-33-4183-8

Dataset

Citation

Rocha, A., Reis, J. L., Peter, M. K., Cayolla, R., Loureiro, S., & Bogdanovic, Z. (Eds.) (2021). Marketing and smart technologies: Proceedings of ICMarkTech 2020 (vol. 205). Springer. 10.1007/978-981-33-4183-8. Repositório Institucional UPT. http://hdl.handle.net/11328/4028

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Description

Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 205)