Cayolla, Ricardo
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Último Nome
Cayolla
Primeiro Nome
Ricardo
Nome
Ricardo Roseira Cayolla
Biografia
Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University.
Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies).
His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability.
Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis.
Afiliação:
REMIT | Consumer Neuroscience Research Lab
Identificadores
D311-D822-C19A
56120166100
AAL-6739-2020Projetos de investigação
Unidades organizacionais
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
41 resultados
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Publicação Acesso Aberto The role of Prefrontal Cortex in a Battle of the Sexes Dilemma involving a Conflict between Tribal and Romantic love2018 - Duarte, Isabel C.; Brito-Costa, Sónia; Castelo-Branco, Miguel; Cayolla, RicardoThe neural basis of dilemmas involving decisions with profound affective impact, such as in romantic life, remains to be understood. The “Battle of the Sexes” is a paradigm from Game Theory that can be used to experimentally address such dilemmas. A form of in-group love, tribal love in football fans, provides the opportunity to study strong affective dilemmas when tribal and romantic love compete for hedonic decision-making. Here, we used for the first time a “Battle of the Sexes” dilemma using fMRI. We investigated, in 44 male football fans, the neural correlates of cooperative behaviour under conflicting choices in the context of romantic versus tribal love. We identified a critical functional segregation of prefrontal regions in affective decision-making. The orbitofrontal cortex signalled emotional appraisal of the dilemma. The medial anterolateral and the ventromedial prefrontal cortices reflected reciprocal cooperation instead of selfish engagement in football-related activities. The lateral portion of anterolateral prefrontal cortex was recruited during ultimate deliberation. In sum, emotional appraisal and rational choice reflected a contiguous functional parcellation in anterolateral prefrontal cortex: appraisal (medial) vs. choice (lateral region).Publicação Acesso Restrito Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits2023-01-24 - Escadas, Marco; Biscaia, Rui; Kellison, Timothy; Santos, Teresa; Cayolla, Ricardo; Quintela, JoanaThe purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).Publicação Acesso Aberto Co-creating the pitch: An exploration of the role of traditions on co-creation in European soccer2024-01-03 - Hungenberg, Eric; Slavich, Mark; Cayolla, RicardoAs the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese and Spanish soccer attendees outside of the stadium prior to the match’s start. A total of 282 useable surveys were retrieved from fans during the 2022-23 seasons. Path modeling results indicate that traditions relating to aesthetics, sound, and beverage provided the greatest means to co-create experiences for attendees. The study’s results align with previous research within retail and sport exhibiting the positive impact of the sensory experience on social, psychological, and behavioral outcomes (Clark et al., 2012; Hungenberg et al., 2020). Furthermore, the findings provide support that sensory experiences wielding heightened levels of co-creation for fans contribute positively to merchandise spending and arrival time. This is meaningful as sport organizations continue to seek marketing strategies that will overcome the widespread media platforms that have made consuming sport remotely so accessible.Publicação Acesso Aberto Ventral Caudate and Anterior Insula Recruitment During the Value Estimation of Passionate Rewarding Cues2020-07 - Duarte, Isabel C.; Coelho, Gonçalo; Costa, Sonia B.; Afonso, Sónia; Castelo-Branco, Miguel; Cayolla, Ricardo“Wanting”, a component of reward processing, is a motivational property that guides decision making in goal-oriented behavior. This includes behavior aiming at supporting relational bonds, even at the group level. Accordingly, group belongingness works as this motivational property, which is fundamentally different from romantic or maternal love. While primary rewards (or learned associations, such as money) have been largely used to study the conceptual framework associated with “wanting,” other cues triggering behavior, such as passionate motives, are less well-studied. We investigated the neural correlates of value estimation of a passion-driven incentive in neuropsychologically defined football fans. We asked the participants (n = 57) to compute the value of football tickets (the cues that trigger passionate behavior in this “tribal love” context). The trials were all different, comprising tickets for different matches. The participants had no restrictions on the amount to be introduced. This enabled a parametric functional magnetic resonance imaging design based on the explicit estimated value given by the participants in a trial-by-trial approach. Using a whole-brain approach (to prevent biased focus on value-related regions), only the activity in the ventral caudate and left anterior insula showed a critical relationship with the reported value. Higher normalized values led to more activity in the striatum and left insula. The parametric map shows that these regions encode the magnitude of incentive by indexing self-relevant value. Other regions were involved in value computation, such as the ventromedial prefrontal cortex, lateral orbitofrontal cortex, and dorsolateral prefrontal cortex, but did not exhibit parametric patterns. The involvement of the nucleus accumbens in value estimation was only found in region of interest -based analysis, which emphasizes the role of the ventral caudate for the presently studied social “reinforcer” cue.Publicação Acesso Aberto Neural correlates of fanhood: The role of fan identity and team brand strength2024-01-08 - Biscaia, Rui; Baumeister, Roy F.; Chan, Hang-Yee; Duarte, Isabel C.; Castelo-Branco, Miguel; Cayolla, RicardoIntroduction: We analyzed the importance of fan identity and brand strength on fans’ neural reactions to different team-related stimuli. Methods: A total of 53 fMRI scans with fans of two professional sport teams were conducted. Following up on a previous study we focused on the differences between fandom levels as well as the contrast between two team “brand” strength. Neural responses were compared among individuals based on their levels of fan identity. In sum, group comparisons between relatively high and lower identity and between weak and strong teams were made based on the notion that the latter reflects team brand strength (strong brand and weak brand). Results: Findings indicate that brain activity in emotion regulation, memory, and cognitive control circuits is influenced by the relative level of fan identity. Discussion: Higher-level identified fans showed increased reactivity to positive stimuli and the under-recruitment of their cognitive appraisal circuits, suggesting more vulnerability to marketers’ messages. The strength of the team brand activates different neural mechanisms. Interestingly, the posterior cingulate showed larger recruitment both for weaker brands and lower fan identification, suggesting that visual memory processes are more active in these cases. Neurally processed content depends on the relative brand’s strength, highlighting the importance of brand-focused communications.Publicação Acesso Aberto "If you don’t know me by now": The importance of sustainability initiative awareness for stakeholders of professional sports organizations2022-04-19 - Santos, Teresa; Cayolla, Ricardo; Quintela, JoanaThis study explores the importance of sustainable initiatives (SI) in sport for the stakeholders of a professional sports organization (PSO) after three months of absence of the public at the stadiums due to the pandemic situation. Two topics—diversity and inclusion (DIVIN) and the attraction and retention of human capital (ARHC)—were considered and analyzed. A third factor—the distance of residence of the members and the PSO—was considered as an element of the possible relationship between the awareness of the SI and the assessment of the topics in question. A total of 5694 PSO members took an online survey. Through the description of the data, the results show that being aware of the SI performed is a crucial factor for the success of the SI. Distance positively influences SI awareness. The topics considered are rated most positively by members with awareness of the SI, with a higher rating for the topic with the highest external visibility.Publicação Acesso Aberto A Era dos Super-Humanos2018 - Marques, Paula; Cayolla, RicardoVivemos a Era mais fascinante de toda a história da humanidade, que simultaneamente nos deslumbra e atemoriza. À nossa volta, tudo avança a uma velocidade vertiginosa e começamos a perceber que o futuro será bem diferente daquele que imaginámos quando éramos crianças. Como nos podemos preparar para trabalhar lado a lado com as máquinas? O que devemos fazer, numa altura em que as velhas fórmulas deixaram de funcionar e em que a única receita é não podermos acreditar em receitas?Publicação Acesso Restrito Marketing and smart technologies: Proceedings of ICMarkTech 20212022-03-15 - Reis, José Luís; Peter, Marc K.; Bogdanivic, Zorica; Cayolla, RicardoThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.Publicação Acesso Aberto Marketing e Tecnologias2020-09 - Reis, José Luís; Peter, Marc K.; Loureiro, Sandra; Bogdanović, Zorica; Vitor, José Avelino; Cayolla, RicardoEste número especial da RISTI é composto pelos trabalhos escritos em espanhol e em português aceites para apresentação e discussão na Conferência Internacional de Marketing e Tecnologias de 2020 (ICMarkTech’20), que contou com o apoio do ISCTE - Instituto Universitário de Lisboa e da AISTI (Associação Ibérica de Sistemas e Tecnologias de Informação) e que se realizou em Lisboa, Portugal, de 8 a 10 de outubro de 2020.Publicação Acesso Aberto Ténis: O Poder da Mente2004 - Cayolla, RicardoTénis - O Poder da Mente, por se tratar de um livro que toca em diversas áreas - devido ao aspecto mental - e por se tratar de um fechar de ciclo, Ricardo Cayolla concluiu o objectivo de ter alguns comentários de pessoas de diversas áreas com quem conviveu ao longo da vida, quer enquanto amigo, estudante, leitor ou profissional de ténis. EXCERTOS "O Instituto do Desporto de Portugal expressa público reconhecimento pelo enriquecimento do acervo didáctico que esta obra comporta e pela evolução desportiva que a mesma potencia." José Manuel Constantino Presidente do Instituto do Desporto de Portugal