Cayolla, Ricardo

A carregar...
Foto do perfil

Endereço de Email

Data de nascimento

Cargo

Último Nome

Cayolla

Primeiro Nome

Ricardo

Nome

Ricardo Roseira Cayolla

Biografia

Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University. Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies). His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability. Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis. Afiliação: REMIT | Consumer Neuroscience Research Lab

Projetos de investigação

Unidades organizacionais

Organização
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Resultados da pesquisa

A mostrar 1 - 10 de 39
  • PublicaçãoAcesso Restrito
    Marketing and smart technologies: Proceedings of ICMarkTech 2021
    2022-03-15 - Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Bogdanivic, Zorica; Cayolla, Ricardo
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
  • PublicaçãoAcesso Aberto
    Marketing e Tecnologias
    2020-09 - Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Loureiro, Sandra; Bogdanović, Zorica; Vitor, José Avelino; Cayolla, Ricardo
    Este número especial da RISTI é composto pelos trabalhos escritos em espanhol e em português aceites para apresentação e discussão na Conferência Internacional de Marketing e Tecnologias de 2020 (ICMarkTech’20), que contou com o apoio do ISCTE - Instituto Universitário de Lisboa e da AISTI (Associação Ibérica de Sistemas e Tecnologias de Informação) e que se realizou em Lisboa, Portugal, de 8 a 10 de outubro de 2020.
  • PublicaçãoAcesso Aberto
    The competences that humans need in a new era
    2021 - Cayolla, Ricardo; Marques, Paula; Cayolla, Ricardo
    The purpose of this article is to present a conceptual model of the future competences needed for human beings to be successful. Starting from the theory of constructivism, we argue that in an increasingly faster and unpredictable, more automated and digital world, human beings who improve an intrinsically human set of competences will have a better chance of future success. More than skills, these competences must be developed from an individual responsibility, always integrated in a social context. Possible outcomes include the focus of lifelong learning, as well as the importance of holistic learning.
  • PublicaçãoAcesso Restrito
    The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study
    2023-09-16 - Cayolla, Ricardo; Biscaia, Rui; Baumeister, Roy F.; Fetscherin, Marc; Brito-Costa, Sónia; Duarte, Isabel C.; Castelo-Branco, Miguel; Cayolla, Ricardo
    This study uses neuroimaging methods to identify patterns of brain activation among sport fans in reaction to team stimuli. In a whole-brain analysis without selected regions in advance, the purposes were to identify the structures involved when fans are exposed to positive, neutral, and negative events and to learn what events activate more limbic networks. A total of 53 individuals participated in and functional magnetic resonance imaging experiment involving the presentation of videos in various situations. Findings indicate the activation of the cingulate gyrus and other structures of the limbic system, as the hippocampus and parahippocampus. We also found involvement of the ventral tegmental area of the reward system. Additionally, brain activity in emotional regulation and memory areas were more influenced by positive than neutral and negative videos. It was also found the involvement of other areas not directly included in the limbic or reward systems. This study provides the neural basis of fan reactions to team-related stimuli. Sport clubs should be aware that negative content seems to be suppressed from emotional memory and positive videos trigger more emotion and memory areas than neutral and negative videos.
  • PublicaçãoAcesso Aberto
    Tennis
    2015 - Cayolla, Ricardo; Cayolla, Ricardo
    In 2007 I presented my fourth book on tennis - the others were published in 2001, 2002 and 2004. After publishing the last I felt empty. Eight years have passed before now presenting the fifth. Over these years I experienced a wide range of situations, both in tennis and out of it, in several domais and from diferent perspectives. The book does not aim to be more than it appears to be: a flip book with simple and concise presentation of facts I consider important in the world of tennis, at both the highest level and in the amateur sphere. The reader has the chance to have "two books in one". Firstly, the tennis strokes considered classic; and secondly, modern strokes. Controversy aside, the evolution of tennis strokes depends greatly on the material and the practice component.
  • PublicaçãoAcesso Aberto
    Neural aspects of brand love
    2016-05 - Cayolla, Ricardo; Fetscherin, Marc; Duarte, Isabel C.; Castelo-Branco, Miguel; Cayolla, Ricardo
    Brand love has been identified as a key driver for behavioral outcomes such as brand loyalty, positive WOM or price premium. While we know a great deal about the psychological aspects of brand love, we know very little about the neural ones. The purpose of this paper is to explore this. We used a 3 (positive, negative, neutral video stimuli) x 2 (strong vs. weak brand) experimental design. To assess the neural aspects, 53 participants underwent fMRI scans while watching short video clips and rated them on a 7-point bipolar scale (-3 = very negative; +3 = very positive). Our results suggest a ‘negativity bias paradox’ in contradiction findings from psychology literature (based on attitudinal data) that negative events exert greater impact on consumer behavior than positive ones. We also find evidence for a ‘strong brand paradox’ with fans of the weaker brand showing greater neural activities than fans of the stronger brand which contradicts findings from consumer behavior research.
  • PublicaçãoAcesso Aberto
    Ténis: O Poder da Mente
    2004 - Cayolla, Ricardo; Cayolla, Ricardo
    Ténis - O Poder da Mente, por se tratar de um livro que toca em diversas áreas - devido ao aspecto mental - e por se tratar de um fechar de ciclo, Ricardo Cayolla concluiu o objectivo de ter alguns comentários de pessoas de diversas áreas com quem conviveu ao longo da vida, quer enquanto amigo, estudante, leitor ou profissional de ténis. EXCERTOS "O Instituto do Desporto de Portugal expressa público reconhecimento pelo enriquecimento do acervo didáctico que esta obra comporta e pela evolução desportiva que a mesma potencia." José Manuel Constantino Presidente do Instituto do Desporto de Portugal
  • PublicaçãoAcesso Restrito
    Business Intelligence and Data Mining to Support Sales in Retail
    2020-01 - Castelo-Branco, Francisca; Reis, José Luís; Carvalho Vieira, José; Cayolla, Ricardo; Cayolla, Ricardo
    Markets are increasingly competitive, and organizations are constantly finding ways to improve their data processing in order to be able to find their customers’ behavioral patterns when they buy their products. The aim of this study is to create a body of knowledge, so that a project can use the tools and techniques associated with data mining in retail sales in a proper way, presented concepts and key techniques like market basket analysis, association rules and cross-selling and up-selling. Companies make expert use of statistics and modeling to improve a wide variety of functions. In the paper are presented some common applications of business intelligence. As well as successful examples of data mining applied to retail sales, some information is also presented in this work to explain the prospects for the future of retail.
  • PublicaçãoAcesso Aberto
    Marketing and Smart Technologies: Proceedings of ICMarkTech 2020
    2021 - Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Loureiro, Sandra; Bogdanovic, Zorica; Cayolla, Ricardo
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
  • PublicaçãoAcesso Aberto
    Consequences of Being Deeply in Love: the Fan-football Club Relationship
    2013-12 - Cayolla, Ricardo; Loureiro, Sandra; Cayolla, Ricardo
    The aim of this research is to explore the consequences of being in love and committed to a football (soccer) club and a team for the fans. Data was collected through 28 in-depth interviews. In the qualitative data collection for this work first we realize 97 telephone interviews and then we made 28 in-depth interviews. In this paper we present the findings of the 28 in-depth interviews concerning the consequences of being deeply in love with the football club. Respondents were between 22 and 70 years of age and engaged in a range of different jobs and functions. The interviews were recorded and transcribed and the NVIVO software was employed to help in content data analysis. The findings reveal six major themes: personal, financial, family, life planning, job and friends.