Consumer brand relationships
Data
2016
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Editora
Emerald
Idioma
Inglês
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Resumo
Welcome to Vol 25, Issue 6 of the Journal ofProduct and Brand Management. This issue has in total eight contributions. Continuing the 25th year celebration of the journal, this issue starts with a contribution from Don Schultz, member of the journal’s Senior Advisory Board, and the rest of the papers stem from the call for papers for the special issue on consumer brand relationships. The 19 authors who have authored the papers in this issue are based in universities from eight different countries.
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Artigo
Versão da Editora
10.1108/JPBM-07-2016-1268
Dataset
Citação
Fetscherin, M., Cayolla, R., Guzmán, F., & Veloutsou, C. (2016). Consumer brand relationships [Editorial]. Journal of Product & Brand Management, 25(6), 505–506. Disponível no Repositório UPT, http://hdl.handle.net/11328/3750
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Acesso Aberto
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Editorial