Consumer brand relationships
Date
2016
Embargo
Advisor
Coadvisor
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald
Language
English
Alternative Title
Abstract
Welcome to Vol 25, Issue 6 of the Journal ofProduct and Brand Management. This issue has in total eight contributions. Continuing the 25th year celebration of the journal, this issue starts with a contribution from Don Schultz, member of the journal’s Senior Advisory Board, and the rest of the papers stem from the call for papers for the special issue on consumer brand relationships. The 19 authors who have authored the papers in this issue are based in universities from eight different countries.
Keywords
Document Type
Journal article
Publisher Version
10.1108/JPBM-07-2016-1268
Dataset
Citation
Fetscherin, M., Cayolla, R., Guzmán, F., & Veloutsou, C. (2016). Consumer brand relationships [Editorial]. Journal of Product & Brand Management, 25(6), 505–506. Disponível no Repositório UPT, http://hdl.handle.net/11328/3750
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Designation
Access Type
Open Access
License
Sponsorship
Description
Editorial