Consumer brand relationships

Date

2016

Embargo

Advisor

Coadvisor

Journal Title

Journal ISSN

Volume Title

Publisher

Emerald
Language
English

Research Projects

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Journal Issue

Alternative Title

Abstract

Welcome to Vol 25, Issue 6 of the Journal ofProduct and Brand Management. This issue has in total eight contributions. Continuing the 25th year celebration of the journal, this issue starts with a contribution from Don Schultz, member of the journal’s Senior Advisory Board, and the rest of the papers stem from the call for papers for the special issue on consumer brand relationships. The 19 authors who have authored the papers in this issue are based in universities from eight different countries.

Keywords

Document Type

Journal article

Publisher Version

10.1108/JPBM-07-2016-1268

Dataset

Citation

Fetscherin, M., Cayolla, R., Guzmán, F., & Veloutsou, C. (2016). Consumer brand relationships [Editorial]. Journal of Product & Brand Management, 25(6), 505–506. Disponível no Repositório UPT, http://hdl.handle.net/11328/3750

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TID

Designation

Access Type

Open Access

Sponsorship

Description

Editorial