Oliveira, Susana
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Oliveira
First Name
Susana
Name
Susana Oliveira
Biography
Susana Figueiredo Oliveira completed her PhD in Marketing and Strategy on 2020/01/21 at the University of Aveiro, Department of Economics, Management, Industrial Engineering, and Tourism. Degree in Sociology on 1998/12/15 from the University of Porto Assistant professor at t the Portucalense University, Infante Dom Henrique, Department of Economics, and Management Invited Assistant Professor at the University of Aveiro - Department of Economics, Management, Industrial Engineering and Tourism.
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F117-B29C-1F67Research Projects
Organizational Units
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publication Open Access The dark side of the university’s participation in innovation ecosystems2022 - Daniel, Ana Dias; Gouveia, Joaquim Borges; Oliveira, SusanaThe concept of innovation ecosystem is inspired by the literature on ecological systems,where a set of living organismspromote collaborative behaviours to thrive in a specificcommunity. In the case of an innovation ecosystem, it is the firm that has the piv-otal role in the ecosystem, in order to succeedinanever-increasingglobalizedworld, where markets are becoming more and more competitive. [...]Publication Restricted Access Dolce far niente and innovation [comunicação oral]2024-07-02 - Oliveira, Susana; Lobo, Carla Azevedo; Azevedo, MónicaBalancing stability with change is a daily challenge to both firms and individuals. Juggling the know with the unknown, the ability to promote innovation from business as usual, new knowledge from the creative power of wisdom is something that requires time and space to reflect. [...]Publication Open Access Public policies for internationalization: a study for portuguese firms2020 - Biscaia, Ricardo; Ferreira, Ana Teresa; Matos, André; Oliveira, Susana; Lobo, Carla AzevedoInternationalization can be considered as a gradual and evolutionary process in which firms progressively increase their involvement in international business. Most small and medium-sized enterprises (SMEs) that internationalize face a variety of constraints in terms of resources and skills, information, financial capital, the experience of their managers, as well as the constraints inherent to the vulnerability of the external environment. Many firms that could succeed in international markets may not have the resources to make the investment. It is also widely acknowledged that the external institutional environment in which firms are embedded may shape firms' strategic responses. Internationalization is a beneficial process for the firm and for the national and local economy and can generate economies of scale in local firms and promote the transfer of technology and managerial knowledge, generating growth and employment. These benefits explain the implementation of export promotion activities and publicly funded programs, as the benefits justify the costs associated with this government expenditure. In light with such facts, governmental assistance may be able to promote the internationalization process of firms. In the international business literature, researchers have examined how home and host market institutions affect the internationalization strategy of multinational enterprises (MNEs), but our focus is to understand how the home institutional environment, and more specifically the public policies act or not as an enhancing factor for internationalization. This paper tackles this question by using a novel survey dataset of 320 Portuguese firms and a quantitative approach based on a regression analysis. We aim at identifying which firm and managerial characteristics are related with a more proficient use of public support for internationalization. The originality of this research lies in the fact that it seeks to ascertain the importance of public policies to support internationalization, in the entrepreneur's perspective.Publication Open Access The portuguese norm for innovation: A case study [abstract]2023-06 - Azevedo, Mónica; Oliveira, Susana; Lobo, Carla AzevedoThis paper addresses the need for different and qualitative approaches to assess the impact of public funding on innovation in private firms. [...]Publication Open Access Innovation and leadership styles: A case study of Portuguese SMEs2021-01-01 - Oliveira, Susana´In a globalized world, organizations and individuals face an increased number of daily challenges. It surfaces the ability to be effective, efficient and capable to optimize processes, as well as being different and having the ability of bringing novelty into the market. This apparent paradox dramatically changed the reality of firms, both internally and in the external operational context. The Integration of functions and blurred job descriptions requires new knowledge and a new ways of understanding knowledge and communication, and demands new skills and new behaviour patterns, from both the employee and firms‟, that better respond to an ever-changing environment, customer demands, rapid technical changes and uncertainty.Publication Open Access Public funding and innovation – NITEC: The Portuguese case2023-09-18 - Azevedo, Mónica; Lobo, Carla Azevedo; Oliveira, SusanaThe topic of innovation and of economic development is unavoidable in national and international policies, as those are also fundamental to the daily life of firms and universities, as well as for each one of us as an element of change. To modern economies, innovation is crucial for the firms’ performance. Therefore, governmental entities have built and endorsed initiatives and programs to promote innovation in firms. The European Innovation Scoreboard (European Commission, 2022) states that EU Innovation performance has increased by “about 10%-points since 2015 and there has been noticeable progress in the EU’s global position”. Public funding is ultimately a political instrument to increase the number of resources allocated to innovation activities. Financial subsidies have been the main instrument used by most of OECD countries to stimulate research and development activities (Gonsáles & Pasó, 2008). In this sense the aim of this paper is to understand what the outputs of an innovation incentive instrument in Portuguese firms were, considering internal innovation processes. Moreover, after the pandemic crisis, innovation became even more a critical topic, since the technological transformation has accelerated and from those derived transformations in human capital, technology, and technological access, to name a few. According to the Global Competitiveness Report 2020 countries should “expand public investments in R&D”, as well as “create incentives that favour patient investments in research, innovation and invention” (Schwab, Klaus, Sahidi, 2020, p.6). It is important to consider the impact of political strategies and orientations have on the promotion of firms’ innovation capacity and the way it is translated into innovation. In the scope of this study, it was select an incentive program to innovation, translated into the establishment of research and technologic development nuclei (NITEC- Núcleos de Investigação e Desenvolvimento Tecnológico – NITEC) on firms. This paper attempts to highlight the need to different and more qualitative approaches on the impact of public funding on innovation in private firms. It investigates the Portuguese case, since it was here that the RDI (research, development and innovation) norm was created and has a direct link with public funding strategies.Publication Restricted Access Where Internationalization and Innovation Meet: A Study on Portuguese SMEs2022-04 - Martins, Nayra; Oliveira, Susana; Lobo, Carla AzevedoThe aim of this study is to analyze the interdependencies between internationalization and innovation processes of Portuguese SMEs, identifying the main barriers that hurdle it. For this study two types of primary data were used. A questionnaire was applied to the 8100 Portuguese companies selected from the AICEP (Portuguese Agency for investment and External Trade) data base, from which 310 valid responses were obtained. Furthermore, 24 case study of Portuguese firms were used, to access different types of data. IBM SPSS Statistics 26.0 and Nvivo 12 were used for data analysis. [...]Publication Open Access The Portuguese SME’s managers perception of the importance of digitization in the internationalization process [abstract]2022-07 - Martins, Nayra; Oliveira, Susana; Lobo, Carla AzevedoThe present study aims to analyze the perception of managers about the importance of digitalization in the internationalization process of small and medium-sized Portuguese companies.Publication Restricted Access The Impact of Cultural Barriers on the Internationalization Process2022-04 - Martins, Nayra; Oliveira, Susana; Lobo, Carla AzevedoThis study aims to analyze the impact of cultural differences in the internationalization process of small and medium-sized Portuguese firms. It was used a questionnaire survey, supported by an extensive literature review on business internationalization and its main barriers. In order to validate the form and content of the questionnaire, the instrument was pre-tested. [...]