Ramazanova, Makhabbat
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Ramazanova
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Makhabbat
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Makhabbat Ramazanova
Biography
Makhabbat Ramazanova is Assistant Professor and Coordinator of the master’s degree in Tourism and Hospitality at University Portucalense (UPT), Portugal. She holds a PhD in Tourism from the University of Balearic Islands, Spain (2019), a Master's degree in Sustainable Development from the Dublin Institute of Technology, Ireland (2013) and a Bachelor's degree in Finance from the Ualikhanov University, Kazakhstan (2011). She is an integrated member of the ‘Territory and Development Research Group’ of REMIT – Research on Economics, Management and Information Technologies (UPT).
She has been coordinating and working on EU capacity-building projects with HEIs in Central Asia, Europe, Asia, and Latin America for the past 10 years. Currently she is involved in the projects related to ecotourism entrepreneurship, sustainable tourism, cultural heritage and gastronomy, research management in higher education institutions.
Her main research areas are related to tourism-water nexus, sustainable tourism, ecotourism, cultural heritage and tourism, development and management of tourism destinations.
8115-B5A5-BD01
57209245111
AAY-3821-2021Research Projects
Organizational Units
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publication Open Access Experiential marketing and purchase intention of ecotourism experiences: Z-Generation case2024-03-11 - Nogueira, Sónia; Durão, Marília; Pacheco, Luís Miguel; Ramazanova, Makhabbat; Carvalho, João M. S.Consumers are more willing to invest in experiences with relaxation and stress reduction. Tourism, a pivotal driver of the economy, and its associated activities hold significant potential for experiential marketing. It is particularly evident in the growing interest of tourists in natural settings and experiences related to nature, fostering an environment conducive to the expansion of ecotourism. Consequently, an exploratory study was conducted with the following research question: How does experiential marketing relate to consumer satisfaction, loyalty, word-of-mouth, and intention to purchase ecotourism experiences, explicitly focusing on Generation Z? - The results indicate positive correlations between experiential marketing and satisfaction constructs, consequently establishing a link between satisfaction, loyalty, word-of-mouth promotion, and purchase intention. Thus, the findings provide valuable insights into the behaviors of ecotourism consumers and how experiential marketing can facilitate the development of more effective marketing strategies to enhance tourist satisfaction.Publication Open Access Tourism and water resources: interrelationships and consequences: the case of Kazakhstan2020 - Ramazanova, MakhabbatTourism and water are characterised by a significant and complex number of different, and sometimes bidirectional, interrelationships (Gössling et al., 2012; Tortella & Tirado, 2011). This research area is relatively new and there is a significant deficit in the body of literature concerning this area (Gössling et al., 2015; UNWTO, 2013). [...]Publication Open Access Water and the city: Valorising Guimarães water heritage for tourism2020 - Freitas, Isabel Vaz de; Ramazanova, MakhabbatWater is the most important natural source of human existence and the main element of the socio-economic development of any industry. Water is an essential in meaningful experience of the visitors, who have an internal relation with this touristic resource as an attraction. As a cultural resource is associated with symbolic and artistic meanings. In urban areas where water is often ignored and its heritage elements are underestimated, the valorisation of its heritage elements and natural state is essential to create a safeguard and protection attitude towards this vital asset of life. To value is to recognise importance, to understand significance, to act towards conservation in both natural and cultural angles, particularly in cities where the conservation of water resources is critical and ignored in an urban development process. In this perspective, the present study attempts to analyse the water heritage state in the historical city Guimarães with the aim to valorise the water heritage resources linked to traditions and local historical narratives. Giving significance to those historical assets, aims to promote sustainable use and sustainable visit development. In this context, it is important to understand the residents’ view about the water presence in Guimarães, to understand the local opinion about the valorisation of water heritage for tourism and to understand what could the city do in conservation and the implementation of sustainable attitude related with this vital resource.Publication Restricted Access Analysis of the consumer behaviour regarding the use of online food delivery apps during Covid-19 sanitary restrictions in Portugal2022-05-19 - Borges, Isabel; Silva, Fátima Matos; Albuquerque, Helena; Ramazanova, Makhabbat; Marques, JorgeThe purpose of this paper is to analyse the consumer behaviour regarding the use of online food delivery apps during Covid-19 sanitary restrictions in Portugal. The study explores the behaviour of consumers towards digital food ordering and delivery services, and its impact in the restaurant industry. [...]Publication Open Access Gastronomy as intangible cultural heritage and a tool for tourism development: perceptions of residents [abstract]2023-06 - Freitas, Isabel Vaz de; Ramazanova, MakhabbatGastronomy is an integral part of local culture and a sign of the identity of tourist destinations. [...]Publication Open Access Water quality of the lakes: Consequences of tourism development2019 - Tortella, Bartolomé Deyá; Kakabayev, Anuarbek; Bulai, Mihai; Ramazanova, MakhabbatPublication Restricted Access Preserving ritual food as intangible cultural heritage through digitisation: the case of Portugal2022-05 - Lopes, Cristina; Remelgado, Patrícia; Quintela, Joana; Albuquerque, Helena; Freitas, Isabel Vaz de; Ramazanova, MakhabbatRitual food and gastronomy, as intangible cultural heritage, is important for preserving cultural identity and traditions of a country, as well as a tool for promoting tourism. [...]Publication Open Access Landscape smells and intangible heritage: the Porto city2021 - Freitas, Isabel Vaz de; Ramazanova, MakhabbatProtecting the urban landscape and heritage in historic cities has enormous value, as well as preserving local memories. Furthermore, it is a crucial tool in planning the territory and in the social and economic development of urban sites with a special focus on cultural heritage. In the context of cultural heritage, the smells related to the component of idea of the present work is to consider Portuguese and international students as vehicles of perception of historical sites in the process of monitoring and safeguarding the landscape of the Porto city, in particular the perception of city smells.Publication Open Access Sustainable tourist attitudes in urban destinations: The cases of Porto and Lisbon2023-06 - Bakas, Fiona; Ramazanova, Makhabbat; Veríssimo, Medéia; Durão, MaríliaUrban tourism destinations are particularly prone to negative impacts due to the high flow of tourists. [...]Publication Restricted Access The role of social media in the conservation and safeguard of gastronomy as intangible cultural heritage2024-03-02 - Ramazanova, Makhabbat; Freitas, Isabel Vaz de; Cardoso, Raquel SantosSince 2003, when UNESCO launched the Convention for the Safeguarding of Intangible Cultural Heritage (ICH) and gastronomy was included in the World Heritage List as ICH in 2016, the importance of this topic has increased. However, globalization and the mixing of different cultures means that gastronomy as a heritage and related cultural traditions may be lost, requiring urgent action toward its preservation. Nowadays, social media platforms and their importance in today’s society in various fields can be a useful tool in protecting intangible cultural heritage through its dissemination. This study was carried out in the framework of the EURICA project aimed at preserving ritual cuisine as a manifestation of heritage and folklore, making it easily accessible and usable through digitising ritual recipes. In this context, this study aims to identify and analyze already existing international platforms and networks related to gastronomy as cultural heritage, as well as the presence of these platforms in social media. As a result, three international platforms related to the theme of gastronomy as heritage were found and analyzed in terms of their amplitude and spread in social media. It has been found that many countries in different parts of the world have, relatively recently, shown a trend toward preserving their cuisine as a cultural heritage.