Ferreira, Pedro

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Ferreira

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Pedro

Nome

Pedro Ferreira

Biografia

Pedro Ferreira is a full-time Adjunct Professor at University of Aveiro - Agueda School of Technology and Management (Portugal). Previously, he was Associate Professor at University Portucalense (Portugal). Before joining University of Aveiro he worked at several public and private universities and institutes. He also has international teaching experience in Estonia (Estonian Business School), Spain (LaSalle – Universitat Ramon Llull) and Czech Republic (Czech University of Life Sciences Prague). In 2011, he received his PhD degree by the University of Santiago de Compostela with a thesis entitled “High-Involvement Work Practices: a comparative study of European countries” and was awarded the 2013 Emerald/EFMD Outstanding Doctoral Research Award (Highly Commended) in the category of Human Resource Management. He regularly publishes articles in scientific journals and participates in conferences either as presenter or as member of scientific committees. He regularly serves as reviewer for several scientific journals. His research interests are mainly related with human resources management and organizational behavior – especially work engagement, burnout, and well-being - but also with marketing – namely brand-consumer relationship issues.

Identificadores

0000-0002-6506-7869
AC15-11F0-83AF
56166174000
G-5855-2015

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2012 - 2019162020 - 202522
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A mostrar 1 - 10 de 38
  • Miniatura
    PublicaçãoAcesso Restrito
    Healthcare professionals' voice as a road to burnout and work engagement? The role of relational outcomes: An exploratory study of European countries
    2023-12-08 - Pinho, Micaela; Ferreira, Pedro; Gomes, Sofia
    Healthcare professionals are key in healthcare organisations but are subject to long working hours and may have to make complex life-and-death decisions. As frontline agents dealing with human lives, giving them a voice is paramount. This study explores the impact of employee voice (assessed based on employee perceptions on how much they are consulted and how much influence they have on task-related decisions) on health professionals' work engagement and burnout when mediated by relational outcomes (perceived organisational support, workplace trust, workplace recognition and meaningful work).
  • Miniatura
    PublicaçãoAcesso Aberto
    Métodos de Investigação: da interrogação à descoberta científica
    2014 - Real de Oliveira, Elizabeth; Ferreira, Pedro
  • Miniatura
    PublicaçãoAcesso Aberto
    Virtual and augmented reality in human resource management and development: A systematic literature review
    2021-09 - Meirinhos, Viviana; Rodrigues, Ana Cláudia; Marques, António; Ferreira, Pedro
    The growing interest in virtual and augmented reality applied to business leads companies to explore possible applications in several management areas. The application of virtual and augmented reality to human resources management and development is also underway. Despite this growing trend, there is a lack of scientifically grounded information on what is being done, how, and the results. This research aims to fill this gap by mapping the scientific knowledge regarding virtual and augmented reality in human resources management and development. To accomplish this goal, we undertook a systematic literature review following the six main steps of the research protocol: 1) formulation of the research question; 2) definition of objectives for the systematic review; 3) description of inclusion criteria; 4) research strategy; 5) selection procedure; 6) procedure for data extraction and categorization. The findings were analyzed based on two main groups of categories. The first group reports categories related to the document description; the second group is focused on the potential use and impact of virtual and augmented reality in human resources management and development processes. The results show that virtual and augmented reality in human resources management and development is still in a very early stage, requiring more in-depth research. The results so far are promising, namely in terms of the impact that this technology can produce in some human resources management and development processes. Future paths of research are also pointed out.
  • Miniatura
    PublicaçãoAcesso Aberto
    Entrepreneurial activity and economic growth: A dynamic data panel analysis of European countries
    2022-06-17 - Gomes, Sofia; Ferreira, Pedro
    Objective: The goal of this article is to analyse the impact of different measures of entrepreneurial activity, namely through attitudes and behaviour, on the economic growth of 21 European countries. The goal is to assess the impact of entrepreneurial activity, measured by perceived capabilities, perceived opportunities, entrepreneurial activity, and total early stage, on the economic growth of these countries. Research Design & Methods: This study is based on a quantitative methodology and uses a data panel cov- ering 21 European countries and a period from 2001 to 2019 (196 observations). A statistical analysis of the dependent, independent and control variables was performed, panel data stationarity analysis was carried out, and three multiple linear regression models were estimated using the generalized method of moments (dynamic panel data). Findings: The results suggest that the entrepreneurial activity driven by the opportunity has a positive impact on the gross domestic product per capita and, as such, stimulate the economic growth of the European coun- tries considered in this sample. However, entrepreneurial activity at an early stage and the skills and knowledge to start a new business have a negative impact on the economic growth of these countries. Implications & Recommendations: In general, this study suggests that entrepreneurship driven by oppor- tunity (directly or indirectly by perceived capacities) is a key factor in stimulating the European countries’ economic growth considered in this sample. Contribution & Value Added: This study complements the existing literature that analyses the impact of entrepreneurship on economic growth, but using a sample of countries in Europe (there are few empirical studies for this purpose on European countries), and it is innovative because three different measures of entrepreneurial activity are tested, a more generic one and two other measures of entrepreneurial behav- iour and attitudes collected by the global entrepreneurship monitor (GEM) to assess their impact of entre- preneurship on countries’ economic growth.
  • Miniatura
    PublicaçãoAcesso Aberto
    What do I have to do to make you love me? Brand experience as an antecedent of brand love in a retail fashion brand
    2017-06 - Rodrigues, Paula; Rodrigues, Pedro; Ferreira, Pedro
    Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality. Specifically, it examines brand experience as an antecedent of brand love, and customer loyalty and satisfaction as outcomes in the retail setting. Based on 560 customers’ responses to a face-to-face questionnaire administered in a fashion brand retail store, research hypotheses were tested using a structural equation model. The findings suggest that brand experience influences brand love, with a higher incidence of sensory and affective dimensions. Brand love, in turn, influences customer loyalty, both directly and indirectly through customer satisfaction. This research contributes to the still understudied relation between brand experience and brand love in the retail context and to the need to understand the satisfaction-loyalty relation involving other variables as predictors. Nevertheless, results are limited to one specific retail fashion brand and generalizations should be taken carefully.
  • Miniatura
    PublicaçãoAcesso Aberto
    Social responsible practices in Portuguese SME’s
    2019-02 - Gabriel, Carla; Ferreira, Pedro
    This research examines what social responsible practices Portuguese SME implements, identifying different company profiles. Data collection was based on a questionnaire. The cluster analysis revealed four groups of companies representing four different implementation levels of social responsibility practices: low; medium-low; medium-high; and high CSR implementation. Companies revealing higher levels of CSR practices tend to be larger, older, with a higher turnover value and with some type of certification.
  • Miniatura
    PublicaçãoAcesso Aberto
    The role of employer branding on attracting, developing and retaining talent: The case of a leading Portuguese business group
    2017 - Sousa, Bianca; Arriscado, Paula; Quesado, Helena; Ferreira, Pedro
    Employer branding has gained considerable attention from practitioners and academics on recent years. It is believed that corporate brand can only be fully implemented if it reaches all the stakeholders, not only consumers. Although there is substantial literature about how companies should build their brand as employers, little attention has been given to the concrete answers companies come up with when facing the challenge of building an employer brand. In this sense, this paper aims to reflect the role of Employer Branding to attract, develop and retain talent and aims to analyse the steps and answers that a leading Portuguese Business Group used to create their employer brand strategy. For reaching this goals, our reflection and analysis is essentially supported by the concepts of Internal Marketing, Corporate Branding, Employer Branding and Internal Branding. This research is a case study and has a qualitative and explorative nature, assuming particularly an action research methodology. The approach adopted was rigorous, following the stages of diagnosis (1st phase) and implementation (2nd phase) of an Employer Branding strategy in the Portuguese Business Group. As a result of this experience, the conclusions summarize a series of reflections necessary to implement an Employer Branding strategy in a real business scenario.
  • Miniatura
    PublicaçãoAcesso Aberto
    Are assortment variety and stock-failures management in Hypermarkets and Supermarkets an important factor for consumers to develop a store-type preference, willing to come back and continue to buy?
    2017 - Carvalho, Victor; Ferreira, Pedro; Faria, Sílvia
    The purpose of this paper is to examine the customer experience towards the two main retail types of point of sale in Portugal and what leads them to choose between Hypermarkets and Supermarkets. A model was developed through the formulation of some hypotheses, as a result of the literature review on related concepts; the data mentioned in this paper was obtained by a questionnaire applied online to 116 individuals. The data collected allow us to say that people that prefer to have a huge variety of products and brands tend to go to Hypermarkets and that the higher the positive perception about layout (capacity to avoid breaks (failures of products on shelves) and good products and brands’ exhibition)) the higher the preference for Hypermarkets; the more people prefer variety, the less they go to Supermarkets and, if there is a lot of information about products and brands, associated to an also careless presentation and exaggeration of products / brands on shelves, it leads consumers to feel confused and then they will prefer to go to supermarkets. Considering the results obtained with our sample we may say that both hypermarkets and supermarkets’ clients do not want to come across products failures on shelves (BREAKS); however, according to our sample, it seems that consumers associate a better category management to hypermarkets (since this has a positive impact in choosing this type of store).
  • Miniatura
    PublicaçãoAcesso Aberto
    Brand experience, trust, and perceived risk in a second-hand online marketplace: the case of OLX Group
    2022-09-20 - Gabriel, Carla; Faria, Sílvia; Gomes, Sofia; Ferreira, Pedro
    The widespread presence of the Internet in people’s lives has transformed the way consumers look for and buy a variety of goods and services. Shopping online is nowadays a popular way for a considerable number of individuals, giving rise to numerous forms of alternative shopping platforms. While in traditional e-commerce the seller is usually a known brand, another trend emerged in recent years, where the seller can be virtually everyone. In this context, buyers interact with little-known or even non-professional sellers. Since research on consumers’ behavior in second-handed products selling platforms is still scarce, this study examines how brand experience is influenced by perceived risk and brand trust in this context. The research uses a hypothetical-deductive approach. Based on a sample of 185 consumers of an online marketplace for second-hand goods, data were collected by a structured questionnaire. A regression analysis model was used to conduct statistical analysis, and SPSS was used to execute the analysis. Findings show that low perceived risk and high brand trust are associated with a better brand experience. The research, despite being restricted to one particular online marketplace for second-handed products, provides evidence to support the relevance of such platforms in lowering risk and enhancing brand trust, as a way to offer a pleasant brand experience.
  • Miniatura
    PublicaçãoAcesso Aberto
    The Role of Employer Branding on Attracting, Developing and Retaining Talent: The Case of a Leading Portuguese Business Group
    2015-10 - Arriscado, Paula; Sousa, Bianca; Quesado, Helena; Ferreira, Pedro
    A estratégia de Employer Branding tem ganho crescente reconhecimento por parte das Empresas e do mundo académico nos últimos anos. Acreditase que a marca corporativa só pode ser verdadeiramente implementada quando chega a todos os stakeholders e não só ao cliente final. Nesta perspetiva, a construção de uma marca empregadora forte tem em conta duas dimensões. Uma que reflete e atinge stakeholders externos, como as pessoas à procura de emprego, e outra que olhe para os stakeholders internos, nomeadamente os colaboradores. Marca e marketing interno desempenham um papel chave neste processo, pois explicam como é que as organizações podem construir as suas marcas de dentro para fora. Apesar de existir uma grande quantidade de literatura sobre a importância das empresas construírem a sua marca empregadora, pouca atenção tem sido dada às ações concretas que as organizações desenham ao enfrentar o desafio do desenvolvimento de uma marca empregadora. Baseado nos conceitos de marketing interno, marca corporativa, employer branding e marca interna (colaboradores, envolvimento e empowerment), o presente paper descreve a abordagem adotada por um grupo empresarial líder em Portugal, nomeadamente os passos desenvolvidos para a construção e sustentação de uma marca empregadora competitiva. A par disso, foi elaborada uma reflexão sobre a importância da estratégia da Employer Branding na atração, desenvolvimento retenção de talento. Criar, apresentar e comunicar uma proposta de valor baseada em benefícios funcionais, emocionais e simbólicos direcionada para os atuais e potenciais Colaboradores emerge como um fator chave na estratégia de negócio, em tempos de crise.