Ferreira, Pedro

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Pedro Ferreira


Pedro Ferreira is a full-time Adjunct Professor at University of Aveiro - Agueda School of Technology and Management (Portugal). Previously, he was Associate Professor at University Portucalense (Portugal). Before joining University of Aveiro he worked at several public and private universities and institutes. He also has international teaching experience in Estonia (Estonian Business School), Spain (LaSalle – Universitat Ramon Llull) and Czech Republic (Czech University of Life Sciences Prague). In 2011, he received his PhD degree by the University of Santiago de Compostela with a thesis entitled “High-Involvement Work Practices: a comparative study of European countries” and was awarded the 2013 Emerald/EFMD Outstanding Doctoral Research Award (Highly Commended) in the category of Human Resource Management. He regularly publishes articles in scientific journals and participates in conferences either as presenter or as member of scientific committees. He regularly serves as reviewer for several scientific journals. His research interests are mainly related with human resources management and organizational behavior – especially work engagement, burnout, and well-being - but also with marketing – namely brand-consumer relationship issues.

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A mostrar 1 - 10 de 37
  • PublicaçãoAcesso Aberto
    Entrepreneurial activity and economic growth: A dynamic data panel analysis of European countries
    2022-06-17 - Gomes, Sofia; Ferreira, Pedro
    Objective: The goal of this article is to analyse the impact of different measures of entrepreneurial activity, namely through attitudes and behaviour, on the economic growth of 21 European countries. The goal is to assess the impact of entrepreneurial activity, measured by perceived capabilities, perceived opportunities, entrepreneurial activity, and total early stage, on the economic growth of these countries. Research Design & Methods: This study is based on a quantitative methodology and uses a data panel cov- ering 21 European countries and a period from 2001 to 2019 (196 observations). A statistical analysis of the dependent, independent and control variables was performed, panel data stationarity analysis was carried out, and three multiple linear regression models were estimated using the generalized method of moments (dynamic panel data). Findings: The results suggest that the entrepreneurial activity driven by the opportunity has a positive impact on the gross domestic product per capita and, as such, stimulate the economic growth of the European coun- tries considered in this sample. However, entrepreneurial activity at an early stage and the skills and knowledge to start a new business have a negative impact on the economic growth of these countries. Implications & Recommendations: In general, this study suggests that entrepreneurship driven by oppor- tunity (directly or indirectly by perceived capacities) is a key factor in stimulating the European countries’ economic growth considered in this sample. Contribution & Value Added: This study complements the existing literature that analyses the impact of entrepreneurship on economic growth, but using a sample of countries in Europe (there are few empirical studies for this purpose on European countries), and it is innovative because three different measures of entrepreneurial activity are tested, a more generic one and two other measures of entrepreneurial behav- iour and attitudes collected by the global entrepreneurship monitor (GEM) to assess their impact of entre- preneurship on countries’ economic growth.
  • PublicaçãoAcesso Aberto
    What do I have to do to make you love me? Brand experience as an antecedent of brand love in a retail fashion brand
    2017-06 - Rodrigues, Paula; Rodrigues, Pedro; Ferreira, Pedro
    Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality. Specifically, it examines brand experience as an antecedent of brand love, and customer loyalty and satisfaction as outcomes in the retail setting. Based on 560 customers’ responses to a face-to-face questionnaire administered in a fashion brand retail store, research hypotheses were tested using a structural equation model. The findings suggest that brand experience influences brand love, with a higher incidence of sensory and affective dimensions. Brand love, in turn, influences customer loyalty, both directly and indirectly through customer satisfaction. This research contributes to the still understudied relation between brand experience and brand love in the retail context and to the need to understand the satisfaction-loyalty relation involving other variables as predictors. Nevertheless, results are limited to one specific retail fashion brand and generalizations should be taken carefully.
  • PublicaçãoAcesso Aberto
    Métodos de Investigação: da interrogação à descoberta científica
    2014 - Real de Oliveira, Elizabeth; Ferreira, Pedro
  • PublicaçãoAcesso Aberto
    Mapping social responsible practices in Portuguese SME
    2017-09 - Gabriel, Carla; Ferreira, Pedro
    Corporate Social Responsibility (CSR) has been mainly associated with big, often multinational, companies. Small and Medium Enterprises (SME) represent an important part of the economic structure globally. Specifically in Portugal, SME’s represent more than 90% of the economic structure, which makes them the most important contributor to the Portuguese economy. Even though, there is still much to know about the implementation of CSR practices in this type of companies. This paper investigates what social responsible practices Portuguese SME implement, identifying different company profiles. The concept of social responsibility was operationalized in eight groups of practices, corresponding to the economic, social and environmental dimensions. Data collection was made using a structured questionnaire sent to 5452 companies and 421 valid answers were obtained (response rate of 21%). Following the descriptive analysis, a cluster analysis was performed using the hierarchical method. The cluster analysis revealed four groups of companies that represent four different implementation levels of social responsibility practices: low CSR implementation; medium-low CSR implementation; medium-high CSR implementation; and high CSR implementation. The low CSR implementation (45,8%) is the major cluster, followed by the medium-low CSR implementation (26,4%). Based on the cluster analysis, companies’ profiling was developed allowing an in-depth understanding of the most and less implemented CSR practices in each cluster. The companies revealing higher levels of CSR practices tend to be larger, older, with a higher turnover value and with some type of certification.
  • PublicaçãoAcesso Restrito
    The influence of Facebook to satisfy and engage football fans: A study with the portuguese professional clubs in the 2nd league
    2021 - Pereira, Manuel Sousa; Rodrigues, Paula; Ferreira, Pedro; Faria, Sílvia
    The growing usage of social media is changing the way brands interact with customers and answer their needs and wants. Marketers are using various means to reinforce their brands’ image and positioning, promoting customers’ satisfaction and engagement. Despite its growing acceptance by companies and customers, there are still some questions related to the extension of social media platforms as marketing tools and their impact on brand awareness, customer satisfaction and a relationship in time. We want to continue this discussion by focusing on the impact of social media marketing activities on Facebook and football clubs’ brand awareness, promoting fans’ satisfaction and engagement. We seek to understand whether the Facebook pages of the Portuguese 2nd league football teams have an impact on satisfaction and on the quality of the relationship their fans develop with the club. The paper reviews marketing literature on social media, customer satisfaction and engagement. A structured questionnaire was applied to a sample of 272 participants, tested using SPSS Statistics version 24.0 and structure equation model - AMOS 24.0. Despite being limited to two football clubs on the north of the country, with participants restricted to the authors’ networking and the clubs’ supporter’s database, it provides data that support the importance of social networks for any organization, regardless of size and/or business sector, mainly sports clubs. Findings indicate that the majority of initiatives on social media marketing – Facebook-, contribute in a positive way to supporters’ satisfaction and engagement. Portuguese football club managers need to use Facebook as a way to communicate and promote lasting relationships with supporters.
  • PublicaçãoAcesso Aberto
    The Role of Employer Branding on Attracting, Developing and Retaining Talent: The Case of a Leading Portuguese Business Group
    2015-10 - Arriscado, Paula; Sousa, Bianca; Quesado, Helena; Ferreira, Pedro
    A estratégia de Employer Branding tem ganho crescente reconhecimento por parte das Empresas e do mundo académico nos últimos anos. Acreditase que a marca corporativa só pode ser verdadeiramente implementada quando chega a todos os stakeholders e não só ao cliente final. Nesta perspetiva, a construção de uma marca empregadora forte tem em conta duas dimensões. Uma que reflete e atinge stakeholders externos, como as pessoas à procura de emprego, e outra que olhe para os stakeholders internos, nomeadamente os colaboradores. Marca e marketing interno desempenham um papel chave neste processo, pois explicam como é que as organizações podem construir as suas marcas de dentro para fora. Apesar de existir uma grande quantidade de literatura sobre a importância das empresas construírem a sua marca empregadora, pouca atenção tem sido dada às ações concretas que as organizações desenham ao enfrentar o desafio do desenvolvimento de uma marca empregadora. Baseado nos conceitos de marketing interno, marca corporativa, employer branding e marca interna (colaboradores, envolvimento e empowerment), o presente paper descreve a abordagem adotada por um grupo empresarial líder em Portugal, nomeadamente os passos desenvolvidos para a construção e sustentação de uma marca empregadora competitiva. A par disso, foi elaborada uma reflexão sobre a importância da estratégia da Employer Branding na atração, desenvolvimento retenção de talento. Criar, apresentar e comunicar uma proposta de valor baseada em benefícios funcionais, emocionais e simbólicos direcionada para os atuais e potenciais Colaboradores emerge como um fator chave na estratégia de negócio, em tempos de crise.
  • PublicaçãoAcesso Aberto
    Price and corporate social responsibility: The consumers’ perspective
    2014 - Real, Elizabeth; Ferreira, Pedro
    The author performs a systematic literature review on academic papers regarding Corporate Social Responsibility and Price, from the consumer’s perspective, in ISI Current Contents. Based on 219 academic papers a content analysis is undertaken in a grounded-theory methodological approach. A growing trend of publications from 2008 onwards, revealing the relationship of CSR and price as an emerging concern, is presented and specialized international journals in the area are pointed out. A map of the field allows the identification of main research areas, emphasizing possible trends towards publications in this field in the upcoming years. The main topics reflected in each group are CSR perceptions and its relation with purchase intention (group 1), how CSR drives consumer behavior, namely consumer involvement and engagement (group 2), the ethical dimension of CSR and its impact on consumer response, namely the willingness to pay a higher price (group 3), and finally, the case of cause-related marketing approach (group 4), which may represent a specific form of CSR, allowing companies to boost their reputation and set up higher prices.
  • PublicaçãoAcesso Aberto
    Work-life Balance and Work From Home experience: Perceived organizational support and resilience of european workers during COVID-19
    2023-06-12 - Gomes, Sofia; Ferreira, Pedro
    During the COVID-19 pandemic, most workers had to work from home due to the suc- cessive lockdowns across European countries. This constraint posed significant challenges to many workers and companies regarding working conditions and work–life balance. Framed by the job demands–resources model (JD–R), the goal of this paper is to examine the association of perceived organizational support (POS) and individual resilience (IR) with work–life balance (WLB) during the COVID-19 pandemic across European countries. This goal is complemented by assessing the role of work-from-home (WFH) as a mediator. Based on a quantitative approach, data were extracted from the second round of the survey “Living, Working, and COVID-19” from Eurofound. A series of regressions using SEM-PLS tested the hypothesis. Findings reveal that WFH negatively influences WLB. POS positively influences WFH and negatively influences WLB when mediated by WFH. IR negatively influences WFH and positively influences WLB when mediated by WFH. These results have essential theoretical implications related to the relations between individual and organizational resources and WLB and practical implications for the management of WFH, namely, the importance of providing adequate organizational resources and promoting the development of individual resources.
  • PublicaçãoAcesso Aberto
    Is there a European convergence in HRM practices? A cluster analysis of the high-performance paradigm across 31 countries
    2014 - Ferreira, Pedro
    The High-Performance paradigm can be seen as a set of new forms of work organization combined with flexible HR practices that enhance organizational performance through employee involvement and empowerment. With roots in the American HR tradition, there is an ongoing debate on its universal applicability between what has been called the universalist and the contigent perspectives. Based on this debate, the main goal of this paper is to test if there is a general approach to the High-Performance paradigm, common to all European countries or if it is possible to find different profiles of high-performance practices within Europe. The results show that there is not a single bundle that reflects one “system” of work and HR practices. Cluster analysis revealed three clusters and the distribution of countries by clusters shows a distinct geographical pattern: South-West Europe, South-Eastern Europe and Northern Europe, the latter being more close to the High-Performance paradigm.
  • PublicaçãoAcesso Aberto
    The strategic approach to the high-performance paradigm: a European perspective
    2012-06 - Neira, Isabel; Vieira, Elvira; Ferreira, Pedro
    Human Resources Management (HRM) has been viewed in the last decades as a serious competitive advantage capable of create differentiation while contributing to organizational overall performance. In recent years, a growing body of research goes even further and argues the strategic value of human capital to organizations’ performance and success. The high-performance paradigm argues that employee involvement is critical for organizational performance and the set a practices to do so are, according the American approach, universal and should be implemented in as a system. However, recent developments, mainly in Europe, argue that, despite the indisputable importance of human resources to organizational performance, there is no universal or system approach, no definitive set of practices capable of fostering performance. Using data from 30 European countries, this research tries to understand if there is a European approach to the high-performance paradigm, namely a system or a bundle approach. Furthermore, this research tests the relation between the high-performance practices and performance.