Ferreira, Pedro
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Ferreira
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Pedro
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Pedro Ferreira
Biography
Pedro Ferreira is a full-time Adjunct Professor at University of Aveiro - Agueda School of Technology and Management (Portugal). Previously, he was Associate Professor at University Portucalense (Portugal). Before joining University of Aveiro he worked at several public and private universities and institutes. He also has international teaching experience in Estonia (Estonian Business School), Spain (LaSalle – Universitat Ramon Llull) and Czech Republic (Czech University of Life Sciences Prague).
In 2011, he received his PhD degree by the University of Santiago de Compostela with a thesis entitled “High-Involvement Work Practices: a comparative study of European countries” and was awarded the 2013 Emerald/EFMD Outstanding Doctoral Research Award (Highly Commended) in the category of Human Resource Management.
He regularly publishes articles in scientific journals and participates in conferences either as presenter or as member of scientific committees. He regularly serves as reviewer for several scientific journals.
His research interests are mainly related with human resources management and organizational behavior – especially work engagement, burnout, and well-being - but also with marketing – namely brand-consumer relationship issues.
AC15-11F0-83AF
56166174000
G-5855-2015Research Projects
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Publication Open Access What do I have to do to make you love me? Brand experience as an antecedent of brand love in a retail fashion brand2017-06 - Rodrigues, Paula; Rodrigues, Pedro; Ferreira, PedroFramed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality. Specifically, it examines brand experience as an antecedent of brand love, and customer loyalty and satisfaction as outcomes in the retail setting. Based on 560 customers’ responses to a face-to-face questionnaire administered in a fashion brand retail store, research hypotheses were tested using a structural equation model. The findings suggest that brand experience influences brand love, with a higher incidence of sensory and affective dimensions. Brand love, in turn, influences customer loyalty, both directly and indirectly through customer satisfaction. This research contributes to the still understudied relation between brand experience and brand love in the retail context and to the need to understand the satisfaction-loyalty relation involving other variables as predictors. Nevertheless, results are limited to one specific retail fashion brand and generalizations should be taken carefully.Publication Open Access Virtual and augmented reality in human resource management and development: A systematic literature review2021-09 - Meirinhos, Viviana; Rodrigues, Ana Cláudia; Marques, António; Ferreira, PedroThe growing interest in virtual and augmented reality applied to business leads companies to explore possible applications in several management areas. The application of virtual and augmented reality to human resources management and development is also underway. Despite this growing trend, there is a lack of scientifically grounded information on what is being done, how, and the results. This research aims to fill this gap by mapping the scientific knowledge regarding virtual and augmented reality in human resources management and development. To accomplish this goal, we undertook a systematic literature review following the six main steps of the research protocol: 1) formulation of the research question; 2) definition of objectives for the systematic review; 3) description of inclusion criteria; 4) research strategy; 5) selection procedure; 6) procedure for data extraction and categorization. The findings were analyzed based on two main groups of categories. The first group reports categories related to the document description; the second group is focused on the potential use and impact of virtual and augmented reality in human resources management and development processes. The results show that virtual and augmented reality in human resources management and development is still in a very early stage, requiring more in-depth research. The results so far are promising, namely in terms of the impact that this technology can produce in some human resources management and development processes. Future paths of research are also pointed out.Publication Open Access Entrepreneurial activity and economic growth: A dynamic data panel analysis of European countries2022-06-17 - Gomes, Sofia; Ferreira, PedroObjective: The goal of this article is to analyse the impact of different measures of entrepreneurial activity, namely through attitudes and behaviour, on the economic growth of 21 European countries. The goal is to assess the impact of entrepreneurial activity, measured by perceived capabilities, perceived opportunities, entrepreneurial activity, and total early stage, on the economic growth of these countries. Research Design & Methods: This study is based on a quantitative methodology and uses a data panel cov- ering 21 European countries and a period from 2001 to 2019 (196 observations). A statistical analysis of the dependent, independent and control variables was performed, panel data stationarity analysis was carried out, and three multiple linear regression models were estimated using the generalized method of moments (dynamic panel data). Findings: The results suggest that the entrepreneurial activity driven by the opportunity has a positive impact on the gross domestic product per capita and, as such, stimulate the economic growth of the European coun- tries considered in this sample. However, entrepreneurial activity at an early stage and the skills and knowledge to start a new business have a negative impact on the economic growth of these countries. Implications & Recommendations: In general, this study suggests that entrepreneurship driven by oppor- tunity (directly or indirectly by perceived capacities) is a key factor in stimulating the European countries’ economic growth considered in this sample. Contribution & Value Added: This study complements the existing literature that analyses the impact of entrepreneurship on economic growth, but using a sample of countries in Europe (there are few empirical studies for this purpose on European countries), and it is innovative because three different measures of entrepreneurial activity are tested, a more generic one and two other measures of entrepreneurial behav- iour and attitudes collected by the global entrepreneurship monitor (GEM) to assess their impact of entre- preneurship on countries’ economic growth.Publication Restricted Access Healthcare professionals' voice as a road to burnout and work engagement? The role of relational outcomes: An exploratory study of European countries2023-12-08 - Pinho, Micaela; Ferreira, Pedro; Gomes, SofiaHealthcare professionals are key in healthcare organisations but are subject to long working hours and may have to make complex life-and-death decisions. As frontline agents dealing with human lives, giving them a voice is paramount. This study explores the impact of employee voice (assessed based on employee perceptions on how much they are consulted and how much influence they have on task-related decisions) on health professionals' work engagement and burnout when mediated by relational outcomes (perceived organisational support, workplace trust, workplace recognition and meaningful work).Publication Restricted Access How far perceived quality and satisfaction are important for customer brand loyalty? The case of the portuguese mobile market2020 - Ferreira, Pedro; Faria, SílviaThis paper aims to analyze the importance of quality and customer satisfaction in the Portuguese mobile market as variables leading to customer loyalty. Several attitudinal and behavioral drivers of brand loyalty were examined, as well as the possible relationship between them and how they impact in lasting relationships between consumers and mobile brands. Previous literature supported the development of a set of hypotheses. The model was tested on an empirical study based on a survey to 231 Portuguese consumers, with questions measuring the main concepts (brand loyalty, trust, involvement/engagement, satisfaction and quality). Statistical analysis included descriptive statistics (means, standard deviation, Cronbach’s alpha), paired-samples T-test, data reduction techniques and hierarchical regression analysis. Results reveal that repurchase intention, as a proxy to brand loyalty, is influenced by all the considered concepts. However, brand trust and brand involvement impact on brand commitment and seem to be stronger predictors of brand loyalty. Since this article considered brand loyalty as the sum of repurchase intention and brand commitment, expected quality is not relevant for neither of them. Trust seems to impact on brand commitment but not in repurchase intention. Performed Quality is statistically significant but through consumer satisfaction. Therefore, Satisfaction and Involvement/Engagement lead to strong brand commitment and repurchase intention and performed quality is also an independent variable that leads customers to brand loyalty in the mobile market. Results are discussed in light of the consumer-brand relationship theory. Despite some limitations (our study is only limited to Portugal, to a sample of young consumers mainly from the north of the country), this study offers a reasoned view on consumer-brand relationship. Aiming to identify the role of quality and customer satisfaction in the Portuguese telecommunication market, we hypothesized customer satisfaction as a mediator to involvement/engagement, trust and brand loyalty. To keep customers’ attention and achieve brand loyalty (commitment + repurchase intention), any Portuguese telecommunication player needs to satisfy clients by betting on perceived quality in time and to involve them, offering accurate information on products and services. If so, consumers will feel satisfied, trust and develop a strong feeling towards the brand.Publication Open Access Métodos de Investigação: da interrogação à descoberta científica2014 - Real de Oliveira, Elizabeth; Ferreira, PedroPublication Open Access Mapping social responsible practices in Portuguese SME2017-09 - Gabriel, Carla; Ferreira, PedroCorporate Social Responsibility (CSR) has been mainly associated with big, often multinational, companies. Small and Medium Enterprises (SME) represent an important part of the economic structure globally. Specifically in Portugal, SME’s represent more than 90% of the economic structure, which makes them the most important contributor to the Portuguese economy. Even though, there is still much to know about the implementation of CSR practices in this type of companies. This paper investigates what social responsible practices Portuguese SME implement, identifying different company profiles. The concept of social responsibility was operationalized in eight groups of practices, corresponding to the economic, social and environmental dimensions. Data collection was made using a structured questionnaire sent to 5452 companies and 421 valid answers were obtained (response rate of 21%). Following the descriptive analysis, a cluster analysis was performed using the hierarchical method. The cluster analysis revealed four groups of companies that represent four different implementation levels of social responsibility practices: low CSR implementation; medium-low CSR implementation; medium-high CSR implementation; and high CSR implementation. The low CSR implementation (45,8%) is the major cluster, followed by the medium-low CSR implementation (26,4%). Based on the cluster analysis, companies’ profiling was developed allowing an in-depth understanding of the most and less implemented CSR practices in each cluster. The companies revealing higher levels of CSR practices tend to be larger, older, with a higher turnover value and with some type of certification.Publication Restricted Access The influence of Facebook to satisfy and engage football fans: A study with the portuguese professional clubs in the 2nd league2021 - Pereira, Manuel Sousa; Rodrigues, Paula; Ferreira, Pedro; Faria, SílviaThe growing usage of social media is changing the way brands interact with customers and answer their needs and wants. Marketers are using various means to reinforce their brands’ image and positioning, promoting customers’ satisfaction and engagement. Despite its growing acceptance by companies and customers, there are still some questions related to the extension of social media platforms as marketing tools and their impact on brand awareness, customer satisfaction and a relationship in time. We want to continue this discussion by focusing on the impact of social media marketing activities on Facebook and football clubs’ brand awareness, promoting fans’ satisfaction and engagement. We seek to understand whether the Facebook pages of the Portuguese 2nd league football teams have an impact on satisfaction and on the quality of the relationship their fans develop with the club. The paper reviews marketing literature on social media, customer satisfaction and engagement. A structured questionnaire was applied to a sample of 272 participants, tested using SPSS Statistics version 24.0 and structure equation model - AMOS 24.0. Despite being limited to two football clubs on the north of the country, with participants restricted to the authors’ networking and the clubs’ supporter’s database, it provides data that support the importance of social networks for any organization, regardless of size and/or business sector, mainly sports clubs. Findings indicate that the majority of initiatives on social media marketing – Facebook-, contribute in a positive way to supporters’ satisfaction and engagement. Portuguese football club managers need to use Facebook as a way to communicate and promote lasting relationships with supporters.Publication Open Access The strategic approach to the high-performance paradigm: a European perspective2012-06 - Neira, Isabel; Vieira, Elvira; Ferreira, PedroHuman Resources Management (HRM) has been viewed in the last decades as a serious competitive advantage capable of create differentiation while contributing to organizational overall performance. In recent years, a growing body of research goes even further and argues the strategic value of human capital to organizations’ performance and success. The high-performance paradigm argues that employee involvement is critical for organizational performance and the set a practices to do so are, according the American approach, universal and should be implemented in as a system. However, recent developments, mainly in Europe, argue that, despite the indisputable importance of human resources to organizational performance, there is no universal or system approach, no definitive set of practices capable of fostering performance. Using data from 30 European countries, this research tries to understand if there is a European approach to the high-performance paradigm, namely a system or a bundle approach. Furthermore, this research tests the relation between the high-performance practices and performance.Publication Open Access Factors that affect the perception of the tourist destination of Braga2022-05 - Pereira, Manuel Sousa; Gomes, Sofia; Ferreira, Pedro; Faria, SílviaThis study aims to understand the tourists' perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination - Destination's Loyalty; Destination's Identity; Destination's Competitiveness and Destinations' Image. This approach introduces a multidimensional concept of a tourist destination as a relationship between tourists and the places they visit. [...]