Wellness tourism from consumers' perspective: An exploratory analysis

dc.contributor.authorHekmat, Nasim
dc.contributor.authorMarques, Jorge
dc.contributor.authorQuintela, Joana
dc.contributor.authorRamazanova, Makhabbat
dc.date.accessioned2022-05-31T14:51:04Z
dc.date.available2022-05-31T14:51:04Z
dc.date.issued2022-05
dc.description.abstractThis paper summarizes the perspectives of health and wellness tourism consumers, to better understand the factors that influence this tourism product. A quantitative approach was adopted to collect primary data through the application of an online survey to effective and potential health and wellness tourism consumers between January and April 2021. Results show that growing number of consumers tend to value health and wellness tourism as a holistic experience, in which not only products specifically related to health and wellness treatments are of particular importance, but also activities related to leisure, recreation and culture. This paper provides a basis of research and analysis for global wellness and tourism industry stakeholders. The aim is to help the industry understand consumer behaviour and preferences in the traveller’s process of choosing a destination for a wellness vacation. This is achieved by predicting wellness tourism trends and developments, by acknowledging the gaps in the research available for understanding wellness tourism and reflecting the experience economy perspective in the sector.pt_PT
dc.identifier.citationHekmat, N., Marques, J., Quintela, J., & Ramazanova, M. (2022). Wellness tourism from consumers' perspective: An exploratory analysis. In C. Silva, M. Oliveira, & S. Silva (Eds.). Proceedings of the 5th International Conference on Tourism Research (ICTR 2022), Porto, Portugal, 19-20 may 2022, (pp. 554-560). Acil. Repositório Institucional UPT. http://hdl.handle.net/11328/4184pt_PT
dc.identifier.isbn978-1-914587-32-0 (Print)
dc.identifier.isbn978-1-914587-33-7 (eBook)
dc.identifier.urihttp://hdl.handle.net/11328/4184
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherAcilpt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectHealth tourismpt_PT
dc.subjectWellness tourismpt_PT
dc.subjectConsumerspt_PT
dc.subjectTrendspt_PT
dc.subjectDevelopmentpt_PT
dc.titleWellness tourism from consumers' perspective: An exploratory analysispt_PT
dc.typeconferenceObjectpt_PT
degois.publication.firstPage554pt_PT
degois.publication.lastPage560pt_PT
degois.publication.locationPorto, Portugalpt_PT
degois.publication.titleProceedings of the 5th International Conference on Tourism Research (ICTR 2022)pt_PT
dspace.entity.typePublicationen
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