The use of geographical information systems for tourism marketing purposes in Aveiro region (Portugal)

dc.contributor.authorAlbuquerque, Helena
dc.contributor.authorCosta, Carlos
dc.contributor.authorMartins, Filomena
dc.date.accessioned2019-07-16T10:21:33Z
dc.date.available2019-07-16T10:21:33Z
dc.date.issued2018-04
dc.description.abstractGeographical Information Systems are tools that allow a better decision making process, accessing politicians and managers in tourism development and providing integrated touristic information. Furthermore, these are powerful tools for the development of destination marketing strategies. Aveiro web-based Geographical Information System was developed, with the purpose of integrating tourism resources in a common platform. Aveiro region is an important coastal wetland of Portugal that presents unique features which allow the development of a sustainable tourism activity, based on natural and cultural characteristics. Despite the diversified resources, it is observed that the Aveiro region needs a strong improvement regarding tourism development and marketing strategies. In this paper, it will be presented the methodology used for the implementation of the first step of this GIS (inventory of resources and creation of the database) and the potential of this tool for the development of a sustainable tourism marketing strategy.pt_PT
dc.identifier.citationAlbuquerque, H., Costa, C., & Martins, F. (2018). The use of geographical information systems for tourism marketing purposes in Aveiro region (Portugal). Tourism Management Perspectives, 26, 172–17. doi: 10.1016/j.tmp.2017.10.009. Disponível no Repositório UPT, http://hdl.handle.net/11328/2789pt_PT
dc.identifier.doi10.1016/j.tmp.2017.10.009pt_PT
dc.identifier.urihttp://hdl.handle.net/11328/2789
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.relation.publisherversionhttps://www.sciencedirect.com/science/article/pii/S2211973617301149?via%3Dihubpt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectGISpt_PT
dc.subjectTourism marketingpt_PT
dc.subjectDatabasept_PT
dc.subjectAveiropt_PT
dc.subjectDecision makingpt_PT
dc.titleThe use of geographical information systems for tourism marketing purposes in Aveiro region (Portugal)pt_PT
dc.typejournal articlept_PT
degois.publication.firstPage172pt_PT
degois.publication.lastPage178pt_PT
degois.publication.titleTourism Management Perspectivespt_PT
degois.publication.volume26pt_PT
dspace.entity.typePublicationen
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