The use of geographical information systems for tourism marketing purposes in Aveiro region (Portugal)
Date
2018-04
Embargo
Advisor
Coadvisor
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Language
English
Alternative Title
Abstract
Geographical Information Systems are tools that allow a better decision making process, accessing politicians
and managers in tourism development and providing integrated touristic information. Furthermore, these are
powerful tools for the development of destination marketing strategies. Aveiro web-based Geographical
Information System was developed, with the purpose of integrating tourism resources in a common platform.
Aveiro region is an important coastal wetland of Portugal that presents unique features which allow the development
of a sustainable tourism activity, based on natural and cultural characteristics. Despite the diversified
resources, it is observed that the Aveiro region needs a strong improvement regarding tourism development and
marketing strategies. In this paper, it will be presented the methodology used for the implementation of the first
step of this GIS (inventory of resources and creation of the database) and the potential of this tool for the
development of a sustainable tourism marketing strategy.
Keywords
GIS, Tourism marketing, Database, Aveiro, Decision making
Document Type
Journal article
Publisher Version
10.1016/j.tmp.2017.10.009
Dataset
Citation
Albuquerque, H., Costa, C., & Martins, F. (2018). The use of geographical information systems for tourism marketing purposes in Aveiro region (Portugal). Tourism Management Perspectives, 26, 172–17. doi: 10.1016/j.tmp.2017.10.009. Disponível no Repositório UPT, http://hdl.handle.net/11328/2789
Identifiers
TID
Designation
Access Type
Open Access