Marketing and smart technologies: Proceedings of ICMarkTech 2021

dc.contributor.authorReis, José Luís
dc.contributor.authorPeter, Marc K.
dc.contributor.authorCayolla, Ricardo
dc.contributor.authorBogdanivic, Zorica
dc.date.accessioned2022-04-05T14:08:44Z
dc.date.available2022-04-05T14:08:44Z
dc.date.issued2022-03-15
dc.description.abstractThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.pt_PT
dc.identifier.citationReis, J. L., Peter, M. K., Cayolla, R., & Bogdanovic, Z. (Eds.) (2022). Marketing and smart technologies: Proceedings of ICMarkTech 2021 (Smart Innovation Systems and Technologies book series, 280, v.2). Springer. 10.1007/978-981-33-4183-8. Repositório Institucional UPT. http://hdl.handle.net/11328/3999pt_PT
dc.identifier.doi10.1007/978-981-33-4183-8pt_PT
dc.identifier.isbn978-981-16-9271-0
dc.identifier.issn2190-3018 (Print)
dc.identifier.issn2190-3026 (Electronic)
dc.identifier.urihttp://hdl.handle.net/11328/3999
dc.identifier.urihttps://link.springer.com/book/10.1007/978-981-33-4183-8
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.relation.ispartofseriesSmart Innovation Systems and Technologies;280
dc.rightsrestricted accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectMarketingpt_PT
dc.subjectTechnologiespt_PT
dc.subjectArtificial intelligencept_PT
dc.subjectBusiness intelligencept_PT
dc.subjectData miningpt_PT
dc.subjectBig datapt_PT
dc.titleMarketing and smart technologies: Proceedings of ICMarkTech 2021pt_PT
dc.typebookpt_PT
degois.publication.firstPage1pt_PT
degois.publication.lastPage753pt_PT
degois.publication.locationSingaporept_PT
degois.publication.volume2pt_PT
dspace.entity.typePublicationen
Ficheiros
Principais
A mostrar 1 - 2 de 2
Nome:
7763c008-ecf6-4108-af7c-33f880c73458.pdf
Tamanho:
11.63 MB
Formato:
Adobe Portable Document Format
Nome:
7763c008-ecf6-4108-af7c-33f880c73458.pdf
Tamanho:
419.76 KB
Formato:
Adobe Portable Document Format