On the road with the Erasmus IP Wisdom Project - improving an on-line business by applying Web Mining Techniques

dc.contributor.authorDias, João
dc.contributor.authorSeruca, Isabel
dc.date.accessioned2020-07-23T11:22:49Z
dc.date.available2020-07-23T11:22:49Z
dc.date.issued2019-11
dc.description.abstractThe Web can be regarded as the largest database available and presents a challenging task for efficient design and access. Web mining aims at the discovery and analysis of useful information from the Web through the use of data mining techniques. In this paper we report our experiences in applying web mining techniques to an e-business platform of a retail company. The company related Web content data and its usage are analyzed with data mining tools. The underlying idea will be to address web marketing purposes, suggesting improvements for both the on-line business and the website. The work here reported was developed in the context of an Erasmus Intensive Programme (IP) project.pt_PT
dc.identifier.citationSeruca, I., & Dias, J. (2019). On the road with the Erasmus IP WISDOM Project - Improving an on-line business by applying Web Mining Techniques, In Proceedings of the 12th annual International Conference of Education, ICERI2019, Research and Innovation (ICERI2019), Seville, Spain (pp. 11090-11101). Disponível no Repositório UPT, http://hdl.handle.net/11328/3151pt_PT
dc.identifier.isbn978-84-09-14755-7
dc.identifier.urihttp://hdl.handle.net/11328/3151
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIATEDpt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectInternational cooperationpt_PT
dc.subjectInternational projectpt_PT
dc.subjectWeb miningpt_PT
dc.subjectWeb marketingpt_PT
dc.subjectE-businesspt_PT
dc.titleOn the road with the Erasmus IP Wisdom Project - improving an on-line business by applying Web Mining Techniquespt_PT
dc.typeconferenceObjectpt_PT
degois.publication.firstPage11090pt_PT
degois.publication.lastPage11101pt_PT
degois.publication.locationSevilha, Espanhapt_PT
degois.publication.titleProceedings of the 12th annual International Conference of Education, Research and Innovation (ICERI2019)pt_PT
dspace.entity.typePublicationen
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameSeruca
person.givenNameIsabel
person.identifier.ciencia-id191B-FFC7-0BF6
person.identifier.orcid0000-0002-9951-6378
person.identifier.ridP-1273-2014
person.identifier.scopus-author-id6508239883
relation.isAuthorOfPublicationa13477f3-f0a6-49b3-a5b9-506da8e749b6
relation.isAuthorOfPublication.latestForDiscoverya13477f3-f0a6-49b3-a5b9-506da8e749b6

Ficheiros

Principais
A mostrar 1 - 1 de 1
A carregar...
Miniatura
Nome:
ICERI2019-PaperProceedings-ID2732.pdf
Tamanho:
389.55 KB
Formato:
Adobe Portable Document Format