Os novos desafios do marketing em contexto pandémico [artigo de imprensa]

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dc.contributor.authorNogueira, Sónia
dc.date.accessioned2023-06-07T18:16:01Z
dc.date.available2023-06-07T18:16:01Z
dc.date.issued2020-12-15
dc.description.abstractO contexto pandémico tem vindo a impactar fortemente o comportamento do consumidor e o marketing vê-se confrontado com novos desafios, tendo de repensar as suas apostas e abordagens. [...]pt_PT
dc.identifier.citationNogueira, S. (2020, Dezembro 15). Os novos desafios do marketing em contexto pandémico [artigo de imprensa]. Marketeer. https://marketeer.sapo.pt/os-novos-desafios-do-marketing-em-contexto-pandemico/. Repositório Institucional UPT. http://hdl.handle.net/11328/4829pt_PT
dc.identifier.urihttp://hdl.handle.net/11328/4829
dc.language.isoporpt_PT
dc.peerreviewednopt_PT
dc.publisherMarketeerpt_PT
dc.relation.publisherversionhttps://marketeer.sapo.pt/os-novos-desafios-do-marketing-em-contexto-pandemico/pt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectMarketingpt_PT
dc.subjectPandemiapt_PT
dc.subjectCOVID-19pt_PT
dc.titleOs novos desafios do marketing em contexto pandémico [artigo de imprensa]pt_PT
dc.typenewspaper articlept_PT
degois.publication.titleMarketeerpt_PT
dspace.entity.typePublicationen
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameNogueira
person.givenNameSónia
person.identifier.ciencia-idF910-030F-3361
person.identifier.orcid0000-0001-7959-3838
person.identifier.scopus-author-id56019348100
relation.isAuthorOfPublicationc379a4a3-a42d-4782-be9b-0e4fa8933556
relation.isAuthorOfPublication.latestForDiscoveryc379a4a3-a42d-4782-be9b-0e4fa8933556

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