Comunicação estratégica no contexto organizacional

dc.contributor.authorPereira, Manuel
dc.date.accessioned2018-10-14T18:07:03Z
dc.date.available2018-10-14T18:07:03Z
dc.date.issued2012-09-21
dc.description.abstractStrategic communication is characterized by a series of planned, well-defined and structured to achieve an overall goal of an organization. To build a strategy is necessary to have information from competing organizations in relation to their strengths and weaknesses, opportunities and threats. One of the differentiating factors of the organizations is the ability to listen, observe and feel the concerns, trends, taking into account an added value for all stakeholders. In this regard, organizations should enhance the capacity building of employees, motivating and encouraging creativity, building new models of thought to, in a strategic way, to learn continuously in pursuit of organizational success.pt_PT
dc.identifier.citationPereira, M. (2012) Comunicação estratégica no contexto organizacional no II Internacional Conference on Communication, Cognition and Media – Political and Economic Discourse, Universidade Católica Portuguesa, Faculdade de Filosofia – Braga, 19-21 setembro 2012.pt_PT
dc.identifier.urihttp://hdl.handle.net/11328/2369
dc.language.isoporpt_PT
dc.peerreviewedyespt_PT
dc.publisherII Internacional Conference on Communication, Cognition and Media – Political and Economic Discoursept_PT
dc.relation.publisherversionhttp://www.cicom2012.orgpt_PT
dc.rightsopen accesspt_PT
dc.subjectStrategic communication, collective involvement, efficiency, organizational successpt_PT
dc.titleComunicação estratégica no contexto organizacionalpt_PT
dc.typeconferenceObjectpt_PT
degois.publication.firstPage1pt_PT
degois.publication.lastPage226pt_PT
degois.publication.locationBragapt_PT
dspace.entity.typePublicationen

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