How to Overcome the Challenges of Using Netnography in Tourism Research? Reflections on a Ph.D. Journey

dc.contributor.authorCosta, Carlos
dc.contributor.authorVeríssimo, Medéia
dc.date.accessioned2021-10-08T15:02:59Z
dc.date.available2021-10-08T15:02:59Z
dc.date.issued2019-02-01
dc.description.abstractWith the increasing relevance of the use of Internet to contemporary world, online spaces are outstanding as a fruitful field for research. In this context, netnography, also known as online ethnography is emerging as a method progressively used in tourism research. However, as netnography is still a recent method, it lacks further understanding and exploration of its use in the context of tourism studies. Thus, this study aims at identifying the challenges in using netnography as part of the research process in tourism. By describing online ethnography as one of the phases of a mixed-methods study, it addresses how challenging can be finding online groups and reaching the right audience, dealing with the amount of online data and applying complementary methods and triangulation in the context of a Ph.D. thesis in tourism. Finally, this study reflects on strategies to overcome those issues in order to contribute to a diversified methodological discussion in tourism academia.pt_PT
dc.identifier.citationVeríssimo M., & Costa C. (2019). How to Overcome the Challenges of Using Netnography in Tourism Research? Reflections on a Ph.D. Journey. In: Katsoni V., Segarra-Oña M. (eds.), Smart Tourism as a Driver for Culture and Sustainability. Springer Proceedings in Business and Economics. Springer, Cham. Doi: https://doi.org/10.1007/978-3-030-03910-3_41l. Disponível no Repositório UPT, http://hdl.handle.net/11328/3677pt_PT
dc.identifier.doihttps://doi.org/10.1007/978-3-030-03910-3_41pt_PT
dc.identifier.isbn978-3-030-03909-7 (Print)
dc.identifier.isbn978-3-030-03910-3 (Online)
dc.identifier.urihttp://hdl.handle.net/11328/3677
dc.language.isoengpt_PT
dc.publisherSpringer, Champt_PT
dc.rightsrestricted accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTourism researchpt_PT
dc.subjectMethodologypt_PT
dc.subjectMixed-methodspt_PT
dc.subjectNetnographypt_PT
dc.titleHow to Overcome the Challenges of Using Netnography in Tourism Research? Reflections on a Ph.D. Journeypt_PT
dc.typeconferenceObjectpt_PT
degois.publication.firstPage619pt_PT
degois.publication.lastPage631pt_PT
degois.publication.titleSmart Tourism as a Driver for Culture and Sustainability. Springer Proceedings in Business and Economicspt_PT
dspace.entity.typePublicationen
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameVeríssimo
person.givenNameMedéia
person.identifier.ciencia-id9A1E-1BD9-12AB
person.identifier.orcid0000-0001-5084-9836
person.identifier.scopus-author-id57203330947
relation.isAuthorOfPublicationf555b929-37de-4fae-807d-6d9f618fbadb
relation.isAuthorOfPublication.latestForDiscoveryf555b929-37de-4fae-807d-6d9f618fbadb

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