Brand Storytelling e Transmedia: Uma revisão sistemática da literatura [comunicação oral]
| dc.contributor.author | Lopes, João | |
| dc.contributor.author | Saur-Amaral, Irina | |
| dc.contributor.author | Gomes, Sofia | |
| dc.date.accessioned | 2024-09-13T11:09:54Z | |
| dc.date.available | 2024-09-13T11:09:54Z | |
| dc.date.issued | 2024-06-27 | |
| dc.description.abstract | Sem resumo disponível. | |
| dc.identifier.citation | Lopes, J., Gomes, S., & Saur-Amaral, I. (2024). Brand Storytelling e Transmedia: Uma revisão sistemática da literatura [comunicação oral]. ICIEMC 2024: International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Aveiro, Portugal, 27-28 june 2024. Repositório Institucional UPT. https://hdl.handle.net/11328/5931 | |
| dc.identifier.uri | https://hdl.handle.net/11328/5931 | |
| dc.language.iso | eng | |
| dc.rights | open access | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject.fos | Ciências Sociais - Economia e Gestão | |
| dc.subject.ods | 04 - quality education | |
| dc.title | Brand Storytelling e Transmedia: Uma revisão sistemática da literatura [comunicação oral] | |
| dc.type | conference presentation | |
| dspace.entity.type | Publication | |
| oaire.citation.conferenceDate | 2024-06-27 | |
| oaire.citation.conferencePlace | Aveiro, Portugal | |
| oaire.citation.endPage | 1 | |
| oaire.citation.startPage | 1 | |
| oaire.citation.title | ICIEMC 2024: International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour | |
| person.affiliation.name | REMIT - Research on Economics, Management and Information Technologies | |
| person.familyName | Gomes | |
| person.givenName | Sofia | |
| person.identifier.ciencia-id | B415-29D7-EC1A | |
| person.identifier.orcid | 0000-0002-0326-0655 | |
| person.identifier.rid | AAX-9149- 2021 | |
| person.identifier.scopus-author-id | 36983012600 | |
| relation.isAuthorOfPublication | 05ebcd91-a47c-4480-bf6a-7865f2014dc2 | |
| relation.isAuthorOfPublication.latestForDiscovery | 05ebcd91-a47c-4480-bf6a-7865f2014dc2 |
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