Brand Storytelling e Transmedia: Uma revisão sistemática da literatura [comunicação oral]

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ICIEMC2024_PaperCertificate_João Miguel Lopes, Sofia Gomes & Irina Saur-Amaral[29].pdf (191.11 KB)

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2024-06-27

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English

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Lopes, J., Gomes, S., & Saur-Amaral, I. (2024). Brand Storytelling e Transmedia: Uma revisão sistemática da literatura [comunicação oral]. ICIEMC 2024: International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Aveiro, Portugal, 27-28 june 2024. Repositório Institucional UPT. https://hdl.handle.net/11328/5931

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https://hdl.handle.net/11328/5931

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