Base Business Creation Model
| dc.contributor.author | Carvalho, João M. S. | |
| dc.date.accessioned | 2024-06-20T16:20:40Z | |
| dc.date.available | 2024-06-20T16:20:40Z | |
| dc.date.issued | 2024-03-26 | |
| dc.description.abstract | It is essential to use some management tools to help new and old entrepreneurs assess their business ideas before entering the market. One considers BBCM (Base Business Creation Model) as a straightforward approach to evaluating a business׳s economic and financial viability, considering the main issues for its success. This model starts with identifying a human or social need for a product (good, service, idea, experience, information) to be satisfied. Entrepreneurs should be market-oriented and study the technical and commercial viability of the product through market and marketing research. Then, they design a marketing strategy, determine the needed processes, team, and partners, define the mission, estimate the forecast budgets, and perform the financial viability assessment. These BBCM steps are crucial to inform entrepreneurial decision-making. | |
| dc.identifier.citation | Carvalho, J. M. S. (2024). Base Business Creation Model. In Reference Module in Social Sciences, (published online: 26 march 2024, pp. 1-4). Elsevier. https://doi.org/10.1016/B978-0-443-13701-3.00057-8. Repositório Institucional UPT. https://hdl.handle.net/11328/5692 | |
| dc.identifier.isbn | 978-0-443-13701-3.00057-8 | |
| dc.identifier.uri | https://hdl.handle.net/11328/5692 | |
| dc.language.iso | eng | |
| dc.publisher | Elsevier | |
| dc.relation.hasversion | https://doi.org/10.1016/B978-0-443-13701-3.00057-8 | |
| dc.rights | restricted access | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Base Business Creation Model | |
| dc.subject.fos | Ciências Sociais - Economia e Gestão | |
| dc.title | Base Business Creation Model | |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 4 | |
| oaire.citation.startPage | 1 | |
| oaire.citation.title | Reference Module in Social Sciences | |
| person.affiliation.name | REMIT – Research on Economics, Management and Information Technologies | |
| person.familyName | Carvalho | |
| person.givenName | João M. S. | |
| person.identifier.ciencia-id | F81A-B9D1-200D | |
| person.identifier.orcid | 0000-0003-0683-296X | |
| person.identifier.rid | U-3457-2019 | |
| person.identifier.scopus-author-id | 57209932043 | |
| relation.isAuthorOfPublication | 43ffe406-9c1c-4694-8572-06d99791d3f6 | |
| relation.isAuthorOfPublication.latestForDiscovery | 43ffe406-9c1c-4694-8572-06d99791d3f6 |
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