The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism

dc.contributor.authorCosta, Paulo Teixeira
dc.contributor.authorVeríssimo, Medéia
dc.date.accessioned2021-10-08T13:01:01Z
dc.date.available2021-10-08T13:01:01Z
dc.date.issued2020
dc.description.abstractTourism is considered an important tool for the economic growth of territories. However, in an increasingly competitive market, for destinations to stand out from others, it is crucial to build their image considering attributes that are important not only for tourists but above all, for local communities and stakeholders. Additionally, for territories to preserve their functional and symbolic dimensions, it is important to invest in clustering and networking strategies that may strengthen them at local and global levels. In that sense, this chapter presents the trajectory of Ílhavo, a municipality in central Portugal, that reformulated its territorial strategy by defining the sea as the core element that links its past, present, and future. Furthermore, the chapter describes the implementation of the aforementioned strategy, from 1998-2018, reflecting on their implications in terms of brand image and tourism development.pt_PT
dc.identifier.citationCosta, P. T., & Veríssimo, M. (2020). The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism. In M. M. Brito, A. Dias, & M. Patuleia (eds.), Managing, Marketing, and Maintaining Maritime and Coastal Tourism. IGI Global. Doi: 10.4018/978-1-7998-1522-8.ch016. ISBN: 9781799815228. Disponível no Repositório UPT, http://hdl.handle.net/11328/3673pt_PT
dc.identifier.doi10.4018/978-1-7998-1522-8.ch016pt_PT
dc.identifier.isbn9781799815228
dc.identifier.urihttp://hdl.handle.net/11328/3673
dc.language.isoengpt_PT
dc.publisherIGI Globalpt_PT
dc.rightsrestricted accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTerritorial Strategypt_PT
dc.titleThe Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourismpt_PT
dc.typebook partpt_PT
degois.publication.firstPage1pt_PT
degois.publication.lastPage20pt_PT
degois.publication.titleManaging, Marketing, and Maintaining Maritime and Coastal Tourismpt_PT
dspace.entity.typePublicationen
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