Go international with digital transformation
| dc.contributor.author | Lobo, Carla Azevedo | |
| dc.contributor.author | Moreira, Fernando | |
| dc.date.accessioned | 2024-07-19T16:54:30Z | |
| dc.date.available | 2024-07-19T16:54:30Z | |
| dc.date.issued | 2024-07-01 | |
| dc.description.abstract | Sem resumo disponível. | |
| dc.identifier.citation | Lobo, C. A., & Moreira, F. (2024). Go international with digital transformation. In P. B. Pires, J. D. Santos, & I. V. Pereira (Eds.), Digital Marketing: Analyzing its transversal impact, (cap. 10, pp. 195-214). CRC Press. Repositório Institucional UPT. https://hdl.handle.net/11328/5803 | |
| dc.identifier.isbn | 978-1-003-38496-0 | |
| dc.identifier.uri | https://hdl.handle.net/11328/5803 | |
| dc.language.iso | eng | |
| dc.publisher | CRC Press | |
| dc.relation.hasversion | https://doi.org/10.1201/9781003384960 | |
| dc.rights | restricted access | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Digital transformation | |
| dc.subject.fos | Ciências Naturais - Ciências da Computação e da Informação | |
| dc.subject.fos | Ciências Sociais - Economia e Gestão | |
| dc.title | Go international with digital transformation | |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 214 | |
| oaire.citation.startPage | 195 | |
| oaire.citation.title | Digital Marketing: Analyzing its transversal impact | |
| person.affiliation.name | Universidade Portucalense | |
| person.familyName | Lobo | |
| person.familyName | Moreira | |
| person.givenName | Carla Azevedo | |
| person.givenName | Fernando | |
| person.identifier.ciencia-id | 2E1D-CA98-5832 | |
| person.identifier.ciencia-id | 7B1C-3A29-9861 | |
| person.identifier.orcid | 0000-0002-6721-376X | |
| person.identifier.orcid | 0000-0002-0816-1445 | |
| person.identifier.rid | 43544551 | |
| person.identifier.rid | P-9673-2016 | |
| person.identifier.scopus-author-id | 57210261298 | |
| person.identifier.scopus-author-id | 8649758400 | |
| relation.isAuthorOfPublication | 931348d5-f6cb-4154-9d25-51231eec0d06 | |
| relation.isAuthorOfPublication | bad3408c-ee33-431e-b9a6-cb778048975e | |
| relation.isAuthorOfPublication.latestForDiscovery | 931348d5-f6cb-4154-9d25-51231eec0d06 |
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