A configurational approach to understanding trust in rural tourism accommodation during the COVID-19 pandemic crisis
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2022-12-15
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Emerald Publishing Limited
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Inglês
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Resumo
Consumer trust plays a key role in the development and maintenance of long-term relationships in the tourism sector. This study aims to examine the antecedents of trust in the local accommodation sector, which faced a disruptive period due to the COVID-19 pandemic. It also addresses the trust–loyalty relationship. [...]
Palavras-chave
Loyalty, PLS-SEM, Trust, FsQCA, Rural accomodation
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Pinho, J.C., Nogueira, S., & Macedo, I. (2022). A configurational approach to understanding trust in rural tourism accommodation during the COVID-19 pandemic crisis. Consumer Behavior in Tourism and Hospitality, (Published online: 15 december 2022). https://doi.org/10.1108/CBTH-03-2022-0058. Repositório Institucional UPT. http://hdl.handle.net/11328/4612
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Vol. ahead-of-print, No. ahead-of-print-