“Tourist’ sense of place”, an assessment of the sense of place in tourism studies: The case of Portugal
Date
2019-01
Embargo
Advisor
Coadvisor
Journal Title
Journal ISSN
Volume Title
Publisher
Academy of Strategic Management Journal
Language
English
Alternative Title
Abstract
The Sense of Place has been addressed in tourism studies as an object of concern to academics and policymakers. From mass tourism to personalized travel, understand the relationship between tourists and places it’s an effort to improve the tourism sustainability.
This article proposes to explore the perception of tourists in Portugal by modelling the Sense of Place dimensions. This approach introduces the holistic multidimensional concept of Sense of Place as a relationship between the tourists and the places they visit.
Data from 500 surveys were subjected to Factor Analysis that confirmed four factors or dimensions of tourist’s perception. This research has also found that some sociodemographic variables have a significant effect on tourist’s Sense of Place. Tourism is a prominent subject area in marketing studies and this article brought to the discussion, a multivariate methodology to modelling individual perceptions of places. This method allowed us to identify a set of tourist profiles associated with these Sense of Place dimensions. Resulting in relevant outputs for the brand tourism management and destinations strategic planning.
Keywords
Branding, Sense of place, Tourism marketing, Place branding, Place marketing
Document Type
Journal article
Publisher Version
1939-6104-18-1-314
Dataset
Citation
d'Orey, F., Cardoso, A., & Abreu, R. (2019). “Tourist’ sense of place”, an assessment of the sense of place in tourism studies: The case of Portugal. Academy of Strategic Management Journal, 18(1), 1-14. Disponível no Repositório UPT, http://hdl.handle.net/11328/2722
Identifiers
TID
Designation
Access Type
Open Access