Consumption, anti-consumption, and consumption communities: The football clubs and its fans

dc.contributor.authorLoureiro, Sandra
dc.contributor.authorPires, A. R.
dc.contributor.authorCayolla, Ricardo
dc.date.accessioned2021-10-22T10:24:16Z
dc.date.available2021-10-22T10:24:16Z
dc.date.issued2014
dc.description.abstractBroadly, consumerism can be considered as a set of beliefs and values integrated into, but not exclusive to, the global market system, intended to make people believe that happiness is best achieved through pos- sessions. In literature there are several other definitions of consumerism, consumption, anti-consumption and consumption communities. Therefore, the purpose of this chapter is to (i) present an overview of the research concepts, models and main theories of this topic, based on a systematic literature review and using the following databases to search information: Elsevier, Emerald, Science Direct, EBSCO, Springer, and ISI web knowledge; (ii) formulate a framework of consumption waves and anti-consumption motivations and types (iii) discuss consumption and anti-consumerism in football (soccer) context. The current study also carried out semi-structured interviews with 15 football fans with an average dura- tion of 60 minutes each. Findings revealed four main types of anti-consumption: Global impact consum- ers or anti-consumption society; Selective consumption or anti-loyalists market activists; Conservative or Simplifiers; and Rejection of brand hegemony. Football fans are avid consumers of many products, such as information, knowledge, travels, tickets to matches, and diverse merchandizing from brands that sponsor the team and the club. Nevertheless, they are also selective consumers, rejecting everything connected to the rival clubs. Finally, the chapter provides insights for further research and managerial implications. In this vein, this chapter contributes to the existing literature giving insights for a better understanding of football clubs and fans as consumers and anti-consumers.pt_PT
dc.identifier.citationLoureiro, S. M. C., Pires, A. R., & Cayolla, R. (2014). Consumption, anti-consumption, and consumption communities: The football clubs and its fans. In: H-R Kaufmann (Ed.), Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices, (Chapter 23, pp.510-535). Disponível no Repositório UPT, http://hdl.handle.net/11328/3748pt_PT
dc.identifier.doi10.4018/978-1-4666-5880-6.ch023pt_PT
dc.identifier.isbn978-1466658806
dc.identifier.urihttp://hdl.handle.net/11328/3748
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.relation.publisherversionhttps://www.researchgate.net/publication/261708822_Consumption_anti-consumption_and_consumption_communities_The_football_clubs_and_its_fanspt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.titleConsumption, anti-consumption, and consumption communities: The football clubs and its fanspt_PT
dc.typebook partpt_PT
degois.publication.firstPage510pt_PT
degois.publication.lastPage535pt_PT
degois.publication.titleHandbook of Research on Consumerism in Business and Marketing: Concepts and Practicespt_PT
dspace.entity.typePublicationen
person.affiliation.nameUniversidade Portucalense Infante D. Henrique
person.familyNameCayolla
person.givenNameRicardo
person.identifier.ciencia-idD311-D822-C19A
person.identifier.orcid0000-0003-4015-7363
person.identifier.ridAAL-6739-2020
person.identifier.scopus-author-id56120166100
relation.isAuthorOfPublication99055104-5441-4d13-9368-2e06bb43e870
relation.isAuthorOfPublication.latestForDiscovery99055104-5441-4d13-9368-2e06bb43e870

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