Business strategic chess

dc.contributor.authorCarvalho, João M. S.
dc.date.accessioned2024-01-11T17:09:58Z
dc.date.available2024-01-11T17:09:58Z
dc.date.issued2024-01-01
dc.description.abstractThis chapter aims to summarize several years of research around strategic concepts and models that are useful for any organization. It starts with the study of the environment related to smart city development. In this turbulent context, organizations must survive and be robust, creating products with broader value based on a market-oriented approach to be successful. These products (goods, services, ideas, experiences, information) should be a solution to human needs and wants, accessible, enhanced, and inclusive. Organizations should be able to overcome marketing problems and undertake their production and delivery, fulfilling the entrepreneur's vision. Thus, strategic planning helps to guide the organization toward its goals and objectives through an inclusive and sustainable entrepreneurial marketing strategy. Finally, organizational products and activities are expected to contribute to societal sustainability.
dc.identifier.citationCarvalho, J. M. S. (2024). Business strategic chess. In T. González-Torres, & J.-L. Rodríguez-Sánchez (Eds.), Promoting Value Creation Through Organizational Effectiveness and Development, (cap. 7, pp. 145-177). IGI Global. 10.4018/978-1-6684-8479-1.ch007. Repositório Institucional UPT. https://hdl.handle.net/11328/5343
dc.identifier.doi10.4018/978-1-6684-8479-1.ch007
dc.identifier.isbn9781668484791
dc.identifier.urihttps://hdl.handle.net/11328/5343
dc.language.isoeng
dc.publisherIGI Global
dc.relation.hasversionhttps://www.igi-global.com/gateway/chapter/336499
dc.rightsrestricted access
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.titleBusiness strategic chess
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage177
oaire.citation.startPage145
oaire.citation.titlePromoting Value Creation Through Organizational Effectiveness and Development
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameCarvalho
person.givenNameJoão M. S.
person.identifier.ciencia-idF81A-B9D1-200D
person.identifier.orcid0000-0003-0683-296X
person.identifier.ridU-3457-2019
person.identifier.scopus-author-id57209932043
relation.isAuthorOfPublication43ffe406-9c1c-4694-8572-06d99791d3f6
relation.isAuthorOfPublication.latestForDiscovery43ffe406-9c1c-4694-8572-06d99791d3f6

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