What do customers demand? Inclusive and sustainable entrepreneurial Marketing

Ver registo simples
dc.contributor.authorCarvalho, João M. S.
dc.date.accessioned2024-08-06T10:50:39Z
dc.date.available2024-08-06T10:50:39Z
dc.date.issued2024-04-28
dc.description.abstractThere is a lack of research that links start-ups' entrepreneurial marketing with the increased customers' demand for inclusivity and sustainability. This paper proposes and substantiates a new conceptual model – Inclusive and Sustainable Entrepreneurial Marketing. This model includes the context and resources as the base for value creation; objectives and entrepreneurial will for developing a business model, followed by planned and unplanned actions, and inclusivity and societal sustainability as the significant impacts. The empirical substantiation of the model followed a design-science approach and was done through 55 interviews with entrepreneurs. Most entrepreneurs do not consider societal sustainability and inclusivity as primary objectives. However, these goals present an increased prevalence among the customers' current requirements. This paper contributes to the theoretical and empirical development of entrepreneurial marketing studies.
dc.identifier.citationCarvalho, J. M. S. (2024). What do customers demand? Inclusive and sustainable entrepreneurial Marketing. In M. Arami, P. Baudier, & V. Chang (Eds.), Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business (FEMIB 2024). Angers, France, 28-29 april 2024, (pp. 13-24). SciTePress. https://doi.org/10.5220/0012201900003717. Repositório Institucional UPT. https://hdl.handle.net/11328/5877
dc.identifier.isbn978-989-758-695-8
dc.identifier.issn2184-5891
dc.identifier.urihttps://hdl.handle.net/11328/5877
dc.language.isoeng
dc.publisherSciTePress
dc.relation.hasversionhttps://doi.org/10.5220/0012201900003717
dc.rightsrestricted access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectEntrepreneurial Marketing
dc.subjectEntrepreneurial Orientation
dc.subjectMarket Orientation
dc.subjectInclusivity
dc.subjectSocietal Sustainability
dc.subjectCROWAI Model
dc.subjectISEM Model
dc.subject.fosCiências Sociais - Economia e Gestão
dc.titleWhat do customers demand? Inclusive and sustainable entrepreneurial Marketing
dc.typeconference paper
dcterms.referenceshttps://www.scitepress.org/ProceedingsDetails.aspx?ID=Iv9hoAHe34k=&t=1
dspace.entity.typePublication
oaire.citation.conferenceDate2024-04-28
oaire.citation.conferencePlaceAngers, France
oaire.citation.endPage24
oaire.citation.startPage13
oaire.citation.titleProceedings of the 6th International Conference on Finance, Economics, Management and IT Business (FEMIB 2024)
oaire.citation.volume1
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameCarvalho
person.givenNameJoão M. S.
person.identifier.ciencia-idF81A-B9D1-200D
person.identifier.orcid0000-0003-0683-296X
person.identifier.ridU-3457-2019
person.identifier.scopus-author-id57209932043
relation.isAuthorOfPublication43ffe406-9c1c-4694-8572-06d99791d3f6
relation.isAuthorOfPublication.latestForDiscovery43ffe406-9c1c-4694-8572-06d99791d3f6

Ficheiros

Principais
A mostrar 1 - 1 de 1
Nome:
195.pdf
Tamanho:
382.73 KB
Formato:
Adobe Portable Document Format
Ver/Abrir

Coleções

REMIT - Publicações em Livros de Atas Internacionais / Papers in International Proceedings