An initial proposal for a Web 2.0 information system that supports a 360º customer loyalty assurance process in private healthcare organization

Abstract

This study translates how the potential exists for ICT and Web 2.0 to promote and improve the quality and efficiency of the supply of health services. The segmented and personalized access to individual clinical records is considered in the context of basic support information which simultaneously facilitates an initial screening by a health professional, to all those who fit in a universe of clients and patients of Private Healthcare Organizations - PHO. The context is of excellent customized health care which builds trusting relationships with the target market. The project does however recognize barriers to this change namely by making the health system more transparent clinicians who hitherto have gone mainly unquestioned and unnoticed will subsequently possibly be subject to more scrutiny and possible judicial action in case of mal practice. Nonetheless, with this work we aim to present an initial position relative to the need for the existence of information systems which support the process of creation of customer loyalty in private organizations delivering health care services.