The Importance of collective brands in protected areas management and promotion: Natural.PT, Portugal case study

dc.contributor.authorNogueira, Sónia
dc.contributor.authorMesquita, Catarina
dc.contributor.authorDurão, Marília
dc.contributor.authorAlbuquerque, Helena
dc.date.accessioned2023-09-27T10:55:08Z
dc.date.available2023-09-27T10:55:08Z
dc.date.issued2023-09-13
dc.description.abstractThe objective of this study is to gain a deeper understanding of the importance of collective brands in protected areas and what is the process and impact of their development on protected areas management. This study is applied to the collective brand Natural.PT, in Portugal, using a case study approach. The study adds value to the existing literature insofar as it explores what the process of creating a collective brand involves, what benefits and/or difficulties, and what dynamics can be developed to promote this collective brand to the tourism players operating in protected areas. To this end, a qualitative study based on documentary analysis and interviews with key informants was developed, covering the different dimensions of protected areas management and collective brands. Natura.PT case is at an early stage and the main conclusions point to the need for promotion for this collective brand and a higher advantage for stakeholders allowing more decisions according to their personal and business interests and due to the fact of operating in a protected area.pt_PT
dc.identifier.citationNogueira, S., Mesquita, C., Durão, M., & Albuquerque, H. (2023). The Importance of collective brands in protected areas management and promotion: Natural.PT, Portugal case study. In R. A. Castanho, M. Franco, & J. M. Naranjo Gómez (Eds.), Post-COVID Tourism: Tendencies and management approaches, (pp. 1-15). IntechOpen. https://doi.org/10.5772/intechopen.112330. Repositório Institucional UPT. http://hdl.handle.net/11328/5101pt_PT
dc.identifier.doihttps://doi.org/10.5772/intechopen.112330pt_PT
dc.identifier.urihttp://hdl.handle.net/11328/5101
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIntechOpenpt_PT
dc.relation.publisherversionhttps://www.intechopen.com/online-first/87719pt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCollective brandspt_PT
dc.subjectProtected areaspt_PT
dc.subjectCooperationpt_PT
dc.subjectTourismpt_PT
dc.subjectDestination brandingpt_PT
dc.titleThe Importance of collective brands in protected areas management and promotion: Natural.PT, Portugal case studypt_PT
dc.typebook partpt_PT
degois.publication.firstPage1pt_PT
degois.publication.lastPage15pt_PT
degois.publication.titlePost-COVID Tourism: Tendencies and management approachespt_PT
dspace.entity.typePublicationen

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