Social and psychological product value perceptions: An exploratory study

dc.contributor.authorCarvalho, João M. S.
dc.contributor.authorMarnoto, Sandra
dc.contributor.authorSousa, Célio A. A.
dc.date.accessioned2020-02-05T14:45:51Z
dc.date.available2020-02-05T14:45:51Z
dc.date.issued2019
dc.description.abstractThe distributed value is perceived by the customer as the difference between the total value and the total cost of the product (good, service, idea, information, experience), also corresponding to the perceived value of use of the product, which includes experiences, sensations and mental states. Note that the total cost to the customer comprises all types of costs, financial (price, ability to pay, opportunity cost) and non-financial costs (physical, psychological and social aspects related to the use of the product, such as accessibility, embarrassment, usability, etc.), in which he expects to incur to evaluate, obtain and use the product. The tetrad-value theory (Carvalho & Sousa, 2015, 2018) enhance the traditional approach of the Triple Bottom Line (Elkington, 1997) and includes economic, social, ecological and psychological values. The economic value exists in all type of product, being the basis for its existence in the market. For the organization, this type of value consists of revenue and profit, which may not only be of a financial nature. For example, for an organization with social purposes, non-financial profit goes through the effective fulfillment of its specific mission. The economic value for the customer has to do with the satisfaction of their need through the product acquired. There may also be economic value for society, through job creation and wealth growth, as well as economic externalities, which are shared by various stakeholders. (...)pt_PT
dc.identifier.citationCarvalho, J. M. S., Marnoto, S., & Sousa, C. A. A. (2019). Social and psychological product value perceptions: An exploratory study. In F. Lüdeke-Freund, & T. Froese (Eds.), Full Conference Proceedings of the 4th International Conference on New Business Models, New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation (pp. 285-289), Zurique, Suíça, 1-3 july 2019. Disponível no Repositório UPT, http://hdl.handle.net/11328/3002pt_PT
dc.identifier.isbn978-3-96705-001-1
dc.identifier.urihttp://hdl.handle.net/11328/3002
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTetrad-value theorypt_PT
dc.subjectPerception of valuept_PT
dc.subjectPsychological valuept_PT
dc.subjectSocial valuept_PT
dc.subjectDistributed valuept_PT
dc.titleSocial and psychological product value perceptions: An exploratory studypt_PT
dc.typeconferenceObjectpt_PT
degois.publication.firstPage285pt_PT
degois.publication.lastPage289pt_PT
degois.publication.locationZurique, Suíçapt_PT
degois.publication.title4th International Conference on New Business Models, New Business Models for Sustainable Entrepreneurship, Innovation, and Transformationpt_PT
dspace.entity.typePublicationen
Ficheiros
Principais
A mostrar 1 - 1 de 1
A carregar...
Miniatura
Nome:
Social and psychological product value perceptions.pdf
Tamanho:
269.91 KB
Formato:
Adobe Portable Document Format